Category: mobile

6 Must-Have Features of the Best Branded Mobile Apps

July 7th, 2017 by

With consumers spending more time on mobile devices than ever, it’s no longer enough for a business to have a mobile-friendly website. Since 90% of the time spent on smartphones takes place in apps, businesses need their own branded apps if they want to engage with mobile customers. 6 Features Every Branded Mobile App Needs to Have via @Advice_Local Click To Tweet So, what does it take to create a […Read More]

The Top Emerging Mobile Design Trends for 2017

January 17th, 2017 by

In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access product reviews and other decision-driving data when making in-store purchases. A business can make its mobile website even more consumer-friendly with faster load times, simpler site navigation, and designs that cater to smartphone users. Incorporating web design principles that contribute to a smoother user […Read More]

Mobile App Analytics Every Business Should Track

December 22nd, 2016 by

Creating a custom branded mobile app is an easy and effective way for businesses to connect with consumers. The tricky part is encouraging consumers to engage for longer, more frequent in-app sessions that lead to more conversions – and mobile analytics play a crucial role in overcoming this challenge. When it comes to getting the most value out of a branded mobile app, it’s important to track consumer behaviors to […Read More]

How Push Notifications Can Increase Engagement

November 7th, 2016 by

A branded mobile app can be an excellent marketing opportunity for businesses – but only if consumers actually use the app on a regular basis. Creating a branded app is easier than ever, but boosting engagement and user retention is a bit more challenging. If you’ve already built a custom app and landed a spot on a consumer’s mobile device (that is, they’ve downloaded your app), then congratulations, you’ve passed […Read More]

5 Reasons Businesses Need a Mobile App (Even If Their Website is Mobile-Friendly)

October 27th, 2016 by

Smartphones have created a wealth of new marketing opportunities for businesses. Having a mobile-friendly website is certainly crucial, but it’s not the only way to connect with mobile consumers. Since 90% of all time spent on smartphones and tablets is dedicated to mobile apps, even businesses with amazing responsive websites should create a mobile app that places their brand on the home screen of consumer devices. Why Every Business Needs […Read More]

Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture these Moments

October 14th, 2016 by

Mmm, micro-moments! Mobile makes micro-moments possible. Think on this for just a moment. Did you want to pick up your phone to Google “micro-moments”? If yes, that was a micro-moment. It’s important to understand these identifiable moments, leverage them, and reach people during their micro-moments. The growth of mobile has morphed behavior and expectations for consumers and brands alike. In this article, I will break down in detail the “11 […Read More]

11 Ways to Win Business with Micro-Moments [Infographic]

October 14th, 2016 by

So, everyone’s talking about micro-moments! With many consumers checking their smartphone over 150x per day you must understand how to capture these moments. Can you believe we spend an average of 177 minutes daily staring at this small screen? That’s almost 3 hours of our lives. As consumers, we do not consider this to be wasted time. We use this small screen because we get answers to our inquiries. These […Read More]

Mobile: One Size Does Not Fit All

September 23rd, 2016 by

Today, instead of talking about how mobile is the new local (even though it is), I’m going to flip it around and talk about why businesses should not provide a mobile-only experience, but instead an experience that is consumer- or user-centric. Going Back to the Basics: The Mobile Consumer To truly understand this, we must go back to why people use mobile devices to access the internet in the first […Read More]

I Like Small Screens and I Can Not Lie.

September 16th, 2016 by

So I openly admit I have nomophobia. What’s nomophobia you ask? It’s the fear of being out of contact with your mobile phone. This might sound crazy to you, but more than 66% of the population suffers from nomophobia. (This is the most recent number I could find, so it’s probably even higher now.) I’m taking the #nomophobia quiz. Fear of being without my #mobile phone. Click To Tweet Take […Read More]