Category: mobile

Is Mobile SEO a Real Thing?

May 11th, 2018 by

As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: “Mobile SEO really isn’t any different than the other types of SEO.” SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is […Read More]

Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business

April 27th, 2018 by

The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I shared in my earlier article on the mobile-first index, according to data from the market intelligence company SimilarWeb, mobile now accounts for 56% of all website visits. #Mobile-Friendly or Mobile-First? It’s #App vs. #Website – What’s Best? by @BernieColeman Click To Tweet […Read More]

The 411 on How to SEO a Local Business Website for the Mobile-First Index

April 20th, 2018 by

Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile. The primary index Google used to determine the placement of a website in the past was based on the […Read More]

What is Google’s Mobile-First Index and How Can a Business Prepare for It?

April 13th, 2018 by

Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small percentage of visitors, according to data from the market intelligence company SimilarWeb, it now accounts for 56% of all website visits. Most businesses are conscious of the drive toward mobile-friendly sites, with the need to satisfy both Google and their visitors in […Read More]

4 Ways Businesses Can Drive Mobile App Engagement (And Why It Matters!)

October 17th, 2017 by

Some local businesses underestimate the importance of having a branded mobile app. In today’s mobile-first world, the fact is that even if a business has a mobile-friendly website, it still needs a branded mobile app. Why? Because mobile apps are designed specifically to look great and work well on mobile devices, which means they can deliver a better user experience than your typical website. 4 Ways Businesses Can Drive #Mobile […Read More]

6 Must-Have Features of the Best Branded Mobile Apps

July 7th, 2017 by

With consumers spending more time on mobile devices than ever, it’s no longer enough for a business to have a mobile-friendly website. Since 90% of the time spent on smartphones takes place in apps, businesses need their own branded apps if they want to engage with mobile customers. 6 Features Every Branded Mobile App Needs to Have via @Advice_Local Click To Tweet So, what does it take to create a […Read More]

The Top Emerging Mobile Design Trends for 2017

January 17th, 2017 by

In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access product reviews and other decision-driving data when making in-store purchases. A business can make its mobile website even more consumer-friendly with faster load times, simpler site navigation, and designs that cater to smartphone users. Incorporating web design principles that contribute to a smoother user […Read More]

Mobile App Analytics Every Business Should Track

December 22nd, 2016 by

Creating a custom branded mobile app is an easy and effective way for businesses to connect with consumers. The tricky part is encouraging consumers to engage for longer, more frequent in-app sessions that lead to more conversions – and mobile analytics play a crucial role in overcoming this challenge. When it comes to getting the most value out of a branded mobile app, it’s important to track consumer behaviors to […Read More]

How Push Notifications Can Increase Engagement

November 7th, 2016 by

A branded mobile app can be an excellent marketing opportunity for businesses – but only if consumers actually use the app on a regular basis. Creating a branded app is easier than ever, but boosting engagement and user retention is a bit more challenging. If you’ve already built a custom app and landed a spot on a consumer’s mobile device (that is, they’ve downloaded your app), then congratulations, you’ve passed […Read More]

5 Reasons Businesses Need a Mobile App (Even If Their Website is Mobile-Friendly)

October 27th, 2016 by

Smartphones have created a wealth of new marketing opportunities for businesses. Having a mobile-friendly website is certainly crucial, but it’s not the only way to connect with mobile consumers. Since 90% of all time spent on smartphones and tablets is dedicated to mobile apps, even businesses with amazing responsive websites should create a mobile app that places their brand on the home screen of consumer devices. Why Every Business Needs […Read More]