Category: Business Development

Website Launch: Professional Doors and Windows

October 29th, 2015 by

Advice Interactive recently undertook a massive site redesign of Professional Doors and Windows, a garage door and window company in the Dallas-Fort Worth area. Before the Professional Doors and Windows Website Redesign Mirror, Mirror, On The Wall The old site had multiple mirror sites that really needed to be consolidated into one single domain.  Keeping everything uniform helps to maintain solidarity and consistency with the domain name. New Modern Look The […Read More]

How To Celebrate Holidays and Market Your Local Business

May 19th, 2015 by

If you go to a site like the National Day Calendar, you will see that there is a holiday for just about anything you can think of making a holiday for. While some of these are silly, the larger more well known holidays can be a great opportunity to get more customers through the doors of your business. While it would lose its effectiveness if you celebrated all of the […Read More]

How to Be an Instant SEO Expert: The 1 Minute Prep for Sales Calls

July 22nd, 2014 by

Do you make outbound cold calls to new digital marketing prospects? Do you receive inbound calls and need to appear like the instant SEO expert? If you answered “yes” to either of the questions above, you need a strategy to differentiate yourself from the fifteen other knuckleheads your prospects are talking to everyday. You need to be of value. Providing value is your most important objective. If you are of value, you will […Read More]

Content Communication vs. Content Marketing

January 14th, 2014 by

Every week, I present and educate prospective clients on content solutions, along with many other digital tactics. Being on the front lines communicating with companies and marketing executives about what they have tried, what was recommended to them, or what a competing agency is recommending, I see the reasons why some companies have failed or struggle to associate true value to content marketing. One of these reasons is that companies, […Read More]

Does Your Client Need Mobile Responsive Design?

September 24th, 2013 by

The quick answer is absolutely! The need for responsive website design is a tricky concept for many business owners to grasp.  People are conditioned to be skeptical and say “no” when they think they are being sold.  Your job as an SEO sales professional is to break down the wall of disbelief, find out what marketing advice your client needs, and start the education process. Improving Your Sales Pitch with […Read More]

7 Customer Retention Strategies That Work

August 20th, 2013 by

Customer Retention is Not What You Think It Is How to Cultivate Customer Loyalty I am sure you have heard time and time again, it’s easier (and cheaper) to keep an existing customer, rather than finding a new one. Many businesses are consumed with chasing new customers and often neglect the customers they already have. Improving customer loyalty is a key component in business today. Think about it from the customer’s […Read More]

What Does Your Client Really Need?

July 12th, 2013 by

Treating Sales Relationships Like Your First Date The first step is to go directly to the source.  A thorough discovery session is often the most overlooked, and most essential, part of the sales process. The back and forth between you and your client should flow naturally. I always think of this phase as the first date. On my first dates with my wife I asked lots of questions. I shut my mouth […Read More]

Hiring the Right Digital Marketing Agency—Nieces Beware

June 24th, 2013 by

An Uncle’s Perspective My niece graduated with honors, and two degrees, from the University of Virginia last month.  She accomplished this feat in four short years which places her in a very select group.  Not only did she graduate on time, but started working full time at a consulting firm in Washington D. C. two weeks after graduation.  She accepted the job offer after interning as a Blogger last summer.  […Read More]

Project Management Methodology Interviews

January 30th, 2013 by

https://www.distilled.net/u/Recently, I’ve been playing around with project management tools and reading up on PM methodologies. Since there are a myriad of tools and methods out there, I naturally had a lot of questions about how other companies in our space manage their projects, meet deadlines, and ultimately please clients. In addition to a lot of research, I decided to reach out to a few people that have extensive experience in […Read More]

SEO Sales: Getting Your Foot in the Door

December 26th, 2012 by

As an SEO sales professional, you face many hurdles.  Some are easier to overcome than others.  Cold calling and setting the initial appointment is one of the most daunting tasks you will face.  The act of making that first call is not difficult by any means.  It is what leads up to that first call and what ensues immediately after someone answers the phone on the other end that can […Read More]