Category: Content Marketing

Content Marketing And SEO: A Chicken And Egg Story

June 18th, 2014 by

Before we proceed to discuss the title of this piece, I’d like to look at three very fundamental questions. Q1. How many brands engage in formal marketing? Almost every single one—from small mom-and-pop stores to global brands— depends on marketing in some form or the other for daily sustenance as well as long-term growth.  Q2. How many marketers today are brave enough to stay away from digital marketing? Almost none. […Read More]

Content Creation In The Cloud Across Platforms and Devices, Part I

June 5th, 2014 by

Earlier this week, Apple announced some significant improvements to its iCloud service, now called iCloud Drive. The app, which was once just a storage place for iTunes purchases, is now a full-blown cloud server that can be accessed by most browsers, including those running on non-Apple operating systems. Clearly, Apple wants to compete head-to-head with popular cloud services such as Google Drive. Take a look at these cheap dedicated servers […Read More]

The Death Of Guest Blogging Has Been Greatly Exaggerated

April 8th, 2014 by

No matter what you are hearing today, guest blogging is a valuable tool. I’m pretty sure I don’t need to tell you why guest blogging is great. But if you need to hear it again, here it is: guest blogging is GREAT! It will help you in many ways. It helps you gain exposure for yourself and your brand, and lets you reach out to your target market. It helps […Read More]

SEO Is 90 Percent Content

April 2nd, 2014 by

Content marketing, to many of us, is the latest shiny thing, creating buzz and inviting rhetoric from companies large and small. But to the folks who’ve been in and around digital marketing for more than 10 minutes, content marketing is nothing more than media (content) publishing with the goal of acquiring customers. It’s a fact Beth Kahlich knows all to well, which is one reason I reached out to her to be […Read More]

3 Tips That Will Save Your Bacon When Proofing Web Copy

March 24th, 2014 by

You’re not a writer, and you don’t pretend to be. But when the CEO says he needs a new blog up on the website right away, you’re the closest thing to a writer the company has. Problem is, your administrative assistant has already left for the weekend, and while you can handle the heavy-lifting—knocking out a 400-word email newsletter regarding a special the company will offer beginning Monday morning—an extra […Read More]

#ContentMarketing and 7 Quick Tips To Boost Content Discovery

March 20th, 2014 by

For the past few weeks I’ve been writing about the ways that classic SEO has morphed into content marketing. That doesn’t mean, however, that we can all focus on becoming great video directors or literary giants. Even when we have high-quality content, it doesn’t promote itself. We still need to consider how our content gets found and ways that we can help the right people discover the right stuff. Here, […Read More]

How To Make Customers Care About Your Product

March 17th, 2014 by

Your product design team has delivered the winner you knew they would—a category-busting product sure to reshape the market. Not only is it a feature-packed, performance marvel sure to have the competition running in circles to catch up, but the product has first-of-its-kind technology guaranteed to elicit an iPhone-esque response from customers. Before you pop the champagne, however, here’s a bit of news for you: Your customers don’t care about […Read More]

Your Business Courts Disaster By Following The Ellen DeGeneres Selfie Model

March 6th, 2014 by

Ellen DeGeneres’ Twitter-busting Oscars “selfie” still has the world aflutter, with social media continuing to buzz about the interplanetary tweet. Many fans and followers marvel at the “smart move” by Samsung, a brand seen as nipping at the heels of Apple, cutting into sales of the vaunted iPhone with its Galaxy lineup. And with all of the attention given to the tweet, once again the doors have flung open to […Read More]

Where Have All the SEO People Gone?

March 4th, 2014 by

Recently, I was thinking about the musician Pete Seeger, who died in January at the age of 94 after a long life of activism. One of his more famous songs is “Where Have All the Flowers Gone?” and this title made me think of all the SEO specialists there once were, and how lately I haven’t heard much about them. Where did they all go? Content and SEO As the […Read More]

Create A Spectacular Blog While Using Your Business As The Engine For Ideas

February 26th, 2014 by

We inhabit a world where words like “content marketing,” “content strategy,” “SEO” and “PPC” are thrown around like the backyard game of toss from your youth. If you never hear any of those words again, you’d be fine. After all, that’s why you hired an SEO firm—they can spend all day chasing Google’s tail for you. You have a business to run and serious decisions to take. Check out Mortgage […Read More]