Category: Content Marketing

Attention Minutes: A New Way of Measuring Audience Engagement

February 17th, 2014 by

Facebook recently announced changes aimed at showing more news content in place of fuzzy cat pics, so you may notice an increase in the number of shared articles, lists and videos going forward. My newsfeed is overflowing. Sometimes the headline of a shared article is so obviously optimized for click bait, it makes me want to kick my naïve social network community. Most people are neither reading nor critically analyzing […Read More]

Getting Hip to Real-Time Content Marketing: Tips You Need to Implement Today

February 10th, 2014 by

I love real time marketing. It makes me feel involved, ahead of the game and even a part of the action. Apparently so do other marketers with about 83% of marketers saying they’re going to use more real-time data in their efforts, according to Infogroup Targeting Solutions. I personally believe that it’s a great way to build your social audience and maybe even help to influence what consumers purchase. That’s […Read More]

How Content is Changing the Social Web

January 27th, 2014 by

Content is how we communicate with people, both online and offline. Not just words on a page, but videos, images, games—it’s all content, and it all communicates something. Thanks to developments in the social web, people can now share content with their networks at a rapid rate, communicating ideas, news, and information like never before. Social networking sites have become a hub of daily activity for people around the web […Read More]

The Perfect Recipe for Social Content

January 20th, 2014 by

You’ve heard of content. You’ve heard of social media. But social content? Social content, which has the power to do two jobs at once if crafted properly, is content created specifically for social media. It’s a means of generating smart, effective content that continues to work for your business beyond the website. You might say social content is web copy with social media baked in. Snackable Tidbits Has a cutesy […Read More]

How I Come Up with Clever Blogging Ideas

January 16th, 2014 by

You’re staring at a blank page. What should you blog about? You’re tired and fresh out of ideas. Where should you start? There is a secret I use to come up with clever blogging ideas. When I see something on the street, when a friend complains because she or he can’t find the information they were looking for online, when I watch a video and a follow-up question pops into […Read More]

Content Communication vs. Content Marketing

January 14th, 2014 by

Every week, I present and educate prospective clients on content solutions, along with many other digital tactics. Being on the front lines communicating with companies and marketing executives about what they have tried, what was recommended to them, or what a competing agency is recommending, I see the reasons why some companies have failed or struggle to associate true value to content marketing. One of these reasons is that companies, […Read More]

Homemade Content Marketing

December 3rd, 2013 by

Why is homemade the best way to go? Because it is genuine. People are more likely to read and benefit from your content when it comes from professionals in that industry. Who is better to write about your business and topics surrounding it—you or an outside contractor? Even if you don’t have the writing skills, contributing your knowledge and ideas to your marketing agency can be extremely beneficial. Take a […Read More]

Advice Exclusive: How to Write an eBook

July 24th, 2013 by

The eBook for eBooks: An Essential Guide Advice has written another eBook to add to our ever-growing library. With the latest edition, we decided to build a beginner’s guide on how to write an eBook. It’s our goal that every business will have the tools and resources available to them to strengthen their own marketing presence. In this eBook, you’ll learn: Content writing tips Using engaging images Creating effective calls […Read More]

Infographic: Content Marketing Across Sectors

July 10th, 2013 by

Creating a Successful Content Marketing Campaign Content is a crucial part of any company’s marketing strategy, but not all companies should be using the same style of content. When writing content for your business, you need to look at it from a consumer’s point of view. Who is your audience going to be? What are you trying to get your audience to do? Even selling a product vs. selling a […Read More]

My Content Was Stolen, Now What?

June 3rd, 2013 by

If you have read my blogs before you know that I hate to blog. It’s difficult for me to put my words together in writing, and I have to work harder than the average blogger or writer to get my point across. So, when I see content that I have written taken word for word and someone has changed the author name from mine to theirs, I see red. Recently, […Read More]