Category: Infographics

Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]

March 12th, 2019 by

When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers want the right results right now. Enter: the zero-click search. Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. With less consumers actuallyclicking […Read More]

Internet Trends of 2015 Infographic

July 30th, 2015 by

Each year, Kleiner Perkins Caufield & Byers (KPCB) provides an extensive report of Internet trends covering statistics ranging from Internet and mobile phone usage, consumer spending habits, Drone shipments and anything else you could think of and then some. This report spans almost 200 pages. Since many of us can’t take the time to pore through that much information, we have condensed it into an easy to read infographic which […Read More]

Infographic: Brand Loyalty

August 27th, 2013 by

Many businesses choose to use a high percentage of their marketing budgets trying to get new customers. While continuing to get news customers is important, keeping your current customers may be more important. Brand loyalty means that a former customer continues to use your products or services instead of going to a competitor. There are many reasons that a consumer prefers a certain brand, and how they perceive your company’s […Read More]

Infographic: Internet Marketing Statistics You Can’t Ignore

August 5th, 2013 by

In this day and age, traditional forms of advertising are quickly becoming obsolete. In research done by Nielson, Internet advertising has been outgrowing traditional forms like television, radio, magazines, and newspaper. It is projected to take up a quarter of the advertising share by 2015. When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to […Read More]

The Growing Popularity of Infographics

July 29th, 2013 by

Why Infographics Work Have you noticed how popular infographics and other visuals have become in the marketing world? There is a reason for that. If you are a business owner, you know better than anyone how busy life gets and how short of an attention span we can have sometimes. The decision for the online consumer to stay on a webpage or leave is made in just seconds, so something […Read More]

Infographic: Content Marketing Across Sectors

July 10th, 2013 by

Creating a Successful Content Marketing Campaign Content is a crucial part of any company’s marketing strategy, but not all companies should be using the same style of content. When writing content for your business, you need to look at it from a consumer’s point of view. Who is your audience going to be? What are you trying to get your audience to do? Even selling a product vs. selling a […Read More]

Infographic: How to Get More Likes on Facebook

June 19th, 2013 by

If you’ve ever had experience running a Facebook brand page, you know the first step in growing your brand’s presence socially is by attracting people to your page. But in a time when everyone and their dog (literally, dogs have Facebook fan pages now) has a Facebook page vying for the attention of the same people you’re trying to target, it can be a difficult and frustrating experience. So what […Read More]

It’s Time to Consider a Mobile Marketing Strategy

June 12th, 2013 by

We’ve all heard how important it is that a business takes advantage of the mobile revolution, but there are still companies hesitating or that don’t have a very strong mobile strategy. One of the reasons small businesses are resisting marketing changes is that they are afraid of more work and that they can’t do it the right way. If you’re looking for reasons to optimize your mobile website and form […Read More]

Why Dr. Seuss Should Have Been a Web Content Writer

December 10th, 2012 by

Before there was Internet and networks and so on There was a man that we all did dote on His name was Seuss, and his tongue was loose Rhyming and twisting words about life and battles and political faddle To teach us all about the things that matter As you all know after reading my last post on Doctor Who, I really like my doctors. So, this time, I thought […Read More]

The Increasing Demand for Search Marketers: A Plea for Honest Work

December 3rd, 2012 by

“the times, they are a-changin’…” At a recent search marketing conference here in Dallas, a common joke permeated throughout several presentations. The joke was that search marketers always come on stage and start their talks with, “Our industry is always changing.” While it’s easy to make light of a very general throwaway phrase, our industry really is always changing, and fast. The joke would have little to no merit if […Read More]