Category: Paid Media

Google’s Not Provided Treatment Of Adwords Won’t Result In The Sky Falling

April 16th, 2014 by

Don’t panic. The sky is not falling! If you are like me, your blood pressure shot up when you heard Google’s announcement last week. What announcement? Oh, you haven’t heard? Google is removing the query from the referrer on ad clicks that originate from SSL searches on I know that sounds a lot like old SEO news, but this announcement actually impacts Google AdWords. If you manage AdWords accounts […Read More]

How To Attract An Audience To Your Website: Part 1

March 13th, 2014 by

Just about everything can be “googled.” After all, the ultimate goal of a query is to lead to a satisfactory answer, and a search engine’s purpose is to help users solve a problem. They exist to complete tasks and make relevant connections to help make life easier. So if you’re online, you’re good to go. Right? Almost. If your website is the virtual presence of your business, it must also […Read More]

Pay-Per-Click Expert Susan Wenograd Talks Pitfalls, Specialization and Google

November 15th, 2013 by

With all the haranguing over not provided, many companies are now being forced to look at paid media as a means of increasing sales for their business. Today, Paid Media, or Pay-Per-Click (PPC), is viewed less as a novelty than as a necessity, and the change is not always an easy one to accept. Even so, PPC is an integral part of the business landscape, says Susan Wenograd, a paid […Read More]

How Online Advertising Works for You

May 31st, 2011 by

Using multiple aspects of online presence and advertising options can be a bonus for your company, if you make them all work together. Having a stellar website, promoted through social media and blogging that speaks to all your local goods and services in a search engine optimized way, can lead to great success and an excellent online reputation. Content and web design are important elements of creating a user-friendly and […Read More]

Understanding Search Engine Marketing

February 11th, 2011 by

Advice Interactive Group specializes in everything associated with Internet marketing that is beneficial to a business. Spearheading online success includes search engine marketing (SEM), which promotes websites by increasing visibility through the use of search engine optimization (SEO) and paid placement. SEM assists in driving traffic to the websites of our clients. The idea is to gain traffic through free search engine optimization, as well as paid search advertising. Organic […Read More]

Pay-Per-Click Advertising Popular for Businesses

January 27th, 2011 by

The professionals at Advice Interactive Group believe in the concept of pay-per-click advertising for businesses of all sizes. Pay per click (PPC) , or Search Engine Marketing (SEM), is an Internet marketing method where advertisers pay search engine hosts only when their ad is clicked. It offers a high investment return for companies with online presences and assists in geo-targeting, which allows ads on search engine sites to be shown […Read More]