Category: Reviews

Why a Bad Review Isn’t Always a Marketing Disaster for Local Businesses

July 18th, 2017 by

For better or for worse, online customer reviews impact a business’ reputation. Not only do 93% of millennial shoppers read online reviews before making a purchasing decision, but 84% of consumers trust online reviews as much as personal recommendations from friends and family. With all this in mind, it’s no wonder that getting a negative review can seem disastrous for a local business – but it might not be as […Read More]

The Power of Yelp’s Questions & Answers Feature for Businesses

February 23rd, 2017 by

Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each question is connected to a specific business and the answers to the questions can come from other consumers or the businesses themselves. #Yelp’s Questions and Answers Feature by @BernieColeman #Business Click To Tweet This feature differs from reviews in that consumers are able […Read More]

Why Millennials Care About Customer Reviews and You Should Too

January 5th, 2017 by

Business owners and marketers everywhere know that positive customer reviews are great for business. Not only do they provide valuable feedback regarding customer expectations and experiences, but they also assist brands in establishing a reputation for quality, gaining consumers’ trust, and connecting with more potential shoppers online. Collecting customer reviews is especially important for businesses targeting the highly social, frugal, skeptical, and mobile-focused group of consumers known as millennials. Let’s […Read More]

3 Review Tips Your Business Can’t Live Without

April 8th, 2016 by

Let’s face it. In today’s world, your customers are doing quite a bit of research online before they ever contact your business. And often times, they select one business over another because of online reviews. Many of our clients ask us, “Where should my clients leave me reviews?” This may seem obvious, but our recommendation is to get as many reviews on several of these sites. Here are three tools […Read More]