The Academy Awards, the Oscars and Your Brand Messaging

Like many of you, I watched the Oscars Sunday to see the outfits (just being honest) and to hear if any of my favorite movies or actors would win, but I was inspired to write this post on brands and how consistency in brand messaging is essential. After watching for a little while someone mentioned the Academy Awards and in the same sentence referred to it as the Oscars. Wait…what? […Read More]

9 How To Tips for Real-Time Brand Management

Brand management is not easy and real-time brand management is even more difficult. It is very important that you have systems, tools and people in place to help you. Before I get into the systems and tools, let’s talk about why this is important to your business success. Real-Time Brand Management All it takes is one unhappy customer that has minimal influence to create a viral social media crisis because […Read More]