Back to the Basics: Developing an SEO Strategy for Businesses

As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are. Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would […Read More]

Mastering Content Curation: Content Curation Methods

We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with defining what content curation is, why it is important, and moved along through the series into other topics such as understanding what kind of content businesses should curate, how to find content to curate, and content curation platforms. Today we are going to explore how […Read More]

Mastering Content Curation: Utilizing Content Curation Platforms

If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find content to share with a business’ target audience. Today, in the fourth post in the series, we are going to explore content curation platforms and how using these types of sites can help a business find content to share. These platforms can also be used […Read More]

Mastering Content Curation: How to Find Content to Curate

Thanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels. Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing […Read More]

Mastering Content Curation: What Kind of Content Should Businesses Curate?

Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each day to sit down and write about their products, services and how they’re helping new customers — but it just isn’t possible. Instead, they can leverage content curation to assist in keeping their blog publishing and social media updated. As mentioned in my earlier post, […Read More]

Mastering Content Curation: The Secret Sauce of Content Marketing

In my work, I often hear executives say they don’t have time to create content for their business’ websites. They’re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That’s one big reason so many hire Advice Local to manage this part of marketing for them. For some business owners and managers, however, there are good reasons to take […Read More]

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

Are you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses! But First… Some Background Local Search Association’s Local Media Tracking Study, released […Read More]

Everything You Need to Know to Get Started Repurposing Content

I’ve written about creating content a lot lately and you may be wondering why. The answer is simple – search engines index content, and indexed content is how businesses can place higher in search results. By creating content, you’re also creating an option beyond directory listings and reviews to place in search. Once you create great content, you can repurpose it into many different useful resources to educate current partners, […Read More]

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic

Are you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more leads? What about getting placement in the top of Google search results? With Google tightening up proximity searches in mobile and desktop search results, local businesses need to get more creative in how they drive local traffic to their business’ websites through organic search results. […Read More]

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing

With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale. Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic. Local […Read More]