What’s Google Got for You? Another Google I/O Is in the Books

With Google I/O wrapping up a few weeks ago, you can bet all the marketers will be scurrying to plan for all the new cool things coming soon. Today, I wanted to share just a few of the items Google revealed about Google Maps. Google Maps will be getting some sweet new features. As Tech Crunch stated in their article, “Google Maps is obviously best known for helping people get […Read More]

The Google 1-2-3’s for You: Google Partners Connect May Webinar Wrap-Up

We like to share our partner perks whenever possible and that’s exactly what I’m going to do today. Just this week we invited our clients and friends to attend our Google Partners Connect webinar. Not everyone got to attend, so we wanted to bring the most important highlights to you via our blog. #Google Partners Connect Webinar Wrap-Up – Topics #Mobile #SEO #GMB by @LissaDuty #AdviceLocal Click To Tweet But […Read More]

The Google My Business Description is Back: It’s Time to Update Those GMB Listings

Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding force that influences how we all build websites, do SEO, write website copy and even build links for the local businesses we represent. In fact, according to Net Marketshare, Google currently has 73.73% of the search engine market. Consumers prefer this search giant when it […Read More]

Everything You Need to Know to Get Started With Google Posts

Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature […Read More]

Is the Google My Business Listing Replacing the Local Business Website?

Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!! 😱) It Starts and Ends with the Google My Business Listing Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can: Get directions Call […Read More]

Local Presence Management Best Practices: Multiple Practitioners at One Location and Solo Practitioners

Consistency, accuracy and clarity are the most important elements of a business’ online data. For practitioners like doctors and lawyers, local presence management can be trickier than it would be for typical local businesses – especially when multiple practitioners work at a single organization. However, both solo practitioners with a unique address and multiple practitioners who share one location face local presence concerns that are unique to practitioners. To deal […Read More]

The Newest Google My Business Feature: Community Q & A Coming to Google Maps

Google’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google My Business (GMB) listings. Traditionally, consumers searching online for a specific product or service would need to visit the business’ website or call to ask additional questions before making a purchase decision. Community Questions & Answers Coming to Google Maps This newest GMB feature, Community […Read More]

Google My Business Updates Galore: What Local Business Should Know About Messaging, Posts, and More

It’s certainly been a busy summer so far for the team behind Google My Business. They’ve been hard at work releasing a wave of new updates, including a new messaging feature that changes the way local businesses interact with their customers. 5 Google My Business Updates You May Have Missed via @Advice_Local #GMB Click To Tweet The slew of recent Google My Business updates include: A messaging feature that connects […Read More]

Back to the Basics: Google My Business Pin Not Working? How to Fix This Common Verification Issue

Maintaining an up-to-date Google My Business listing is critical for local businesses as well as multi-location brands that want to get found by customers online. After the business has created or claimed a Google My Business listing, the next step is to get the listing verified. This allows Google to confirm the business owner’s identity and prevents anyone else from falsely claiming ownership. We recommend getting verified as soon as […Read More]

Google is Making It Easier to Manage Multiple Google My Business Listings

The Googlers have been hard at work in recent months, rolling out several notable changes to the Google My Business dashboard. We’ve already discussed how Google is making it harder for bad actors to dupe consumers with fraudulent business listings and touched on changes to Google My Business guidelines for service-area businesses. The most recent update introduces a new menu that makes it easier to manage multiple Google My Business […Read More]