The Advice Top 10 of 2017

As the year comes to a close, it’s a time for reflection and establishing goals for the next year. At Advice Local, as we reflect back on the year, part of that process is to also look back at the most popular articles published on the blog. This helps to plan our content marketing efforts for the upcoming year. I recommend that all businesses not already doing this should add […Read More]

Everything You Need to Know to Get Started With Google Posts

Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature […Read More]

Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses

Google’s latest algorithm update is once again shaking up local search results – and this time it’s great news for local businesses! The new Google Hawk update directly affects local SEO and could mean better online visibility for local businesses. More specifically, it’s designed to level the playing field for businesses in close proximity to their competitors. Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses via @Advice_Local Click To […Read More]

Local Presence Management Best Practices: Multiple Practitioners at One Location and Solo Practitioners

Consistency, accuracy and clarity are the most important elements of a business’ online data. For practitioners like doctors and lawyers, local presence management can be trickier than it would be for typical local businesses – especially when multiple practitioners work at a single organization. However, both solo practitioners with a unique address and multiple practitioners who share one location face local presence concerns that are unique to practitioners. To deal […Read More]

Google My Business Updates Galore: What Local Business Should Know About Messaging, Posts, and More

It’s certainly been a busy summer so far for the team behind Google My Business. They’ve been hard at work releasing a wave of new updates, including a new messaging feature that changes the way local businesses interact with their customers. 5 Google My Business Updates You May Have Missed via @Advice_Local #GMB Click To Tweet The slew of recent Google My Business updates include: A messaging feature that connects […Read More]

Back to the Basics: Google My Business Pin Not Working? How to Fix This Common Verification Issue

Maintaining an up-to-date Google My Business listing is critical for local businesses as well as multi-location brands that want to get found by customers online. After the business has created or claimed a Google My Business listing, the next step is to get the listing verified. This allows Google to confirm the business owner’s identity and prevents anyone else from falsely claiming ownership. We recommend getting verified as soon as […Read More]

Google is Making It Easier to Manage Multiple Google My Business Listings

The Googlers have been hard at work in recent months, rolling out several notable changes to the Google My Business dashboard. We’ve already discussed how Google is making it harder for bad actors to dupe consumers with fraudulent business listings and touched on changes to Google My Business guidelines for service-area businesses. The most recent update introduces a new menu that makes it easier to manage multiple Google My Business […Read More]

A Closer Look at Artificial Intelligence in Google’s Categories for Local Search

Now that Google has officially announced plans to incorporate machine learning into AdWords, artificial intelligence (AI) will soon make its way into all of Google’s search-related products. In fact, it’s already starting to happen! When our Senior VP of Technology, GP, heard about Google’s impending machine learning updates, he wanted to check out the validity of these claims for himself. He discovered that Google is already using AI to automatically […Read More]

Google Shifts Once More: The Ever-Changing Local Pack

Is there another change coming to the local pack? It seems the Googlers are at it again. Can you future-proof a business from Google Algorithm updates? Historically, consumers could search for a product or service and within the local pack the top results would appear with a call, directions, and sometimes website button. However, it seems at this time that across multiple verticals the buttons have been replaced with a […Read More]

Google Testing Messaging Feature That Adds Chat to Search Results

Google is testing a new messaging feature that allows customers to chat directly with the businesses they find in search results. When viewing local listings in Google Search or Maps, customers will see a new ‘Message’ button on the listing for businesses participating in the pilot program. Customers can then click to connect with the business via text message or Google’s Allo app. For now, this feature is only available […Read More]