Reviews are More Important than Ever as Google Puts Reviews in the Spotlight

Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on providing the best experience for their users. They want all consumers looking to their search engine (and their products and services as well) in their moments of need. Google has been moving in this direction for many years now, and with an […Read More]

Why a Bad Review Isn’t Always a Marketing Disaster for Local Businesses

For better or for worse, online customer reviews impact a business’ reputation. Not only do 93% of millennial shoppers read online reviews before making a purchasing decision, but 84% of consumers trust online reviews as much as personal recommendations from friends and family. With all this in mind, it’s no wonder that getting a negative review can seem disastrous for a local business – but it might not be as […Read More]