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The long-term fate of businesses is increasingly influenced by their ability to build a local search presence. In the current climate, using listing management services, generating customer reviews – and increasing search visibility – will help businesses thrive. In contrast, as consumers turn to their smartphones for recommendations and reviews, traditions like word-of-mouth just do not offer the results they did in the past. For digital agencies, the ability to recognize high-value […Read More]
Tag: local search
The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online
I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. But First, Let’s Recap… We started this journey in part one by defining what’s involved in an SEO audit. As a reminder, that’s technical SEO, on-page SEO, off-page SEO and today’s topic, which focuses on research and analysis. In part two, we went all in and explored all […Read More]
Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO
Are you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses! But First… Some Background Local Search Association’s Local Media Tracking Study, released […Read More]
4 Ways Businesses Can Drive Mobile App Engagement (And Why It Matters!)
Some local businesses underestimate the importance of having a branded mobile app. In today’s mobile-first world, the fact is that even if a business has a mobile-friendly website, it still needs a branded mobile app. Why? Because mobile apps are designed specifically to look great and work well on mobile devices, which means they can deliver a better user experience than your typical website. 4 Ways Businesses Can Drive #Mobile […Read More]
Why Citation Quality is More Important than Quantity for Local Search
For businesses trying to cultivate a strong local presence online, building a collection of quality citations is crucial. Authoritative citations can improve a business’ visibility and help it rise above competitors in search results. Why Citation Quality is More Important than Quantity for #LocalSearch via @Advice_Local Click To Tweet That said, there are plenty of issues caused by getting as many online mentions as possible without worrying about citation quality. […Read More]
Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses
Google’s latest algorithm update is once again shaking up local search results – and this time it’s great news for local businesses! The new Google Hawk update directly affects local SEO and could mean better online visibility for local businesses. More specifically, it’s designed to level the playing field for businesses in close proximity to their competitors. Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses via @Advice_Local Click To […Read More]
The Good, the Bad, and the Ugly: How Directory Listings Impact a Business’ Search Rankings
You’ve probably heard a thing or two about directory listings by now. Maybe you know that it’s important for local businesses to submit their details and optimize directory listings, but aren’t sure what the big deal is if a business isn’t listed in these online directories. For instance, what happens to businesses that don’t have any citations at all? Or that only have a few directory listings? What if some […Read More]
7 Ways Local SEO Has Evolved Over the Past 10 Years
Over the past decade, local search has entered the spotlight and become a vital component of SEO for businesses. Along the way, search engine algorithms and SEO best practices have undergone a series of facelifts that have affected how local businesses rank in search results. 7 Ways Local #SEO Has Evolved Over the Past 10 Years via @Advice_Local Click To Tweet While some of these adjustments were slow, gradual, and […Read More]
Local SEO Strategies for the Little, Independent Guy
Here at CreativeOne, we’ve identified how important an agent’s brick and mortar assets can be to Google and how important claiming an agent or advisor’s online assets can be to their organic web traffic. Leveling the Local Playing Field The main problem we constantly face is leveling the playing field with larger companies like Morgan Stanley, Vanguard or Edward Jones. While there are marketing benefits to being with a larger […Read More]
A Closer Look at Artificial Intelligence in Google’s Categories for Local Search
Now that Google has officially announced plans to incorporate machine learning into AdWords, artificial intelligence (AI) will soon make its way into all of Google’s search-related products. In fact, it’s already starting to happen! When our Senior VP of Technology, GP, heard about Google’s impending machine learning updates, he wanted to check out the validity of these claims for himself. He discovered that Google is already using AI to automatically […Read More]