4 Ways Businesses Can Drive Mobile App Engagement (And Why It Matters!)

Some local businesses underestimate the importance of having a branded mobile app. In today’s mobile-first world, the fact is that even if a business has a mobile-friendly website, it still needs a branded mobile app. Why? Because mobile apps are designed specifically to look great and work well on mobile devices, which means they can deliver a better user experience than your typical website. 4 Ways Businesses Can Drive #Mobile […Read More]

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report! Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. […Read More]

Internet Trends Report 2017 Infographic

Each year digital marketers around the world eagerly wait for Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) to share her Internet Trends Report at the Code Conference. This year’s 355-page slide deck is filled with charts, graphs and stats that are inspiring and educational – plus some shockers. At Advice Local, we review the deck each year, dissect the trends presented and bring you the top trends as […Read More]

6 Must-Have Features of the Best Branded Mobile Apps

With consumers spending more time on mobile devices than ever, it’s no longer enough for a business to have a mobile-friendly website. Since 90% of the time spent on smartphones takes place in apps, businesses need their own branded apps if they want to engage with mobile customers. 6 Features Every Branded Mobile App Needs to Have via @Advice_Local Click To Tweet So, what does it take to create a […Read More]

Making the Most of the Mobile Experience [eBook]

The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a vital and exciting subject. We observe mobile use by family, co-workers, fellow shoppers and people in general getting from their point A to point B, with an on-average “connection to the web time” of about 3 hours daily. (Nomophobia? […Read More]

Apple App Store Update Turns Customer Reviews into Two-Way Conversations

In a move that benefits developers, businesses, and consumers alike, Apple will soon allow app developers to respond to customer reviews on the App Store. This welcome update (available in iOS 10.3) will make it possible for app creators and owners to publicly reply to user reviews, which are visible to anyone considering downloading the app. App creators will be able to chime in to address unfair reviews, clear up […Read More]

The Top Emerging Mobile Design Trends for 2017

In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access product reviews and other decision-driving data when making in-store purchases. A business can make its mobile website even more consumer-friendly with faster load times, simpler site navigation, and designs that cater to smartphone users. Incorporating web design principles that contribute to a smoother user […Read More]

Mobile App Analytics Every Business Should Track

Creating a custom branded mobile app is an easy and effective way for businesses to connect with consumers. The tricky part is encouraging consumers to engage for longer, more frequent in-app sessions that lead to more conversions – and mobile analytics play a crucial role in overcoming this challenge. When it comes to getting the most value out of a branded mobile app, it’s important to track consumer behaviors to […Read More]

How Push Notifications Can Increase Engagement

A branded mobile app can be an excellent marketing opportunity for businesses – but only if consumers actually use the app on a regular basis. Creating a branded app is easier than ever, but boosting engagement and user retention is a bit more challenging. If you’ve already built a custom app and landed a spot on a consumer’s mobile device (that is, they’ve downloaded your app), then congratulations, you’ve passed […Read More]

5 Reasons Businesses Need a Mobile App (Even If Their Website is Mobile-Friendly)

Smartphones have created a wealth of new marketing opportunities for businesses. Having a mobile-friendly website is certainly crucial, but it’s not the only way to connect with mobile consumers. Since 90% of all time spent on smartphones and tablets is dedicated to mobile apps, even businesses with amazing responsive websites should create a mobile app that places their brand on the home screen of consumer devices. Why Every Business Needs […Read More]