What Happens When Online Impacts Life Offline: The Big Takeaways From the 2018 Internet Trends Report

It’s that time of year again! The Advice Local Team and the #QueenofLocalSEO have reviewed the 2018 Internet Trends Report to find the most impressive and significant highlights. And, today, we’re bringing you the 2018 Internet Trends Report Infographic. (Definitely snag it and share with your clients and friends. We love when you embed and share our infographics.) But Wait… There’s More Every year, Mary Meeker of Kleiner Perkins (formerly […Read More]

Is Mobile SEO a Real Thing?

As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: “Mobile SEO really isn’t any different than the other types of SEO.” SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is […Read More]

The Google 1-2-3’s for You: Meet the Super-Empowered Consumer

We like to share our partner perks whenever possible and that’s exactly what I’m going to do today. We had the chance to invite our clients and friends to attend our Google Partners Connect webinar and not everyone got to attend. So today we bring the most important highlights to you via our blog. But First, Here’s a Few Stats to Set the Stage 87% of smartphone users turn to […Read More]

Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business

The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I shared in my earlier article on the mobile-first index, according to data from the market intelligence company SimilarWeb, mobile now accounts for 56% of all website visits. #Mobile-Friendly or Mobile-First? It’s #App vs. #Website – What’s Best? by @BernieColeman Click To Tweet […Read More]

The 411 on How to SEO a Local Business Website for the Mobile-First Index

Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile. The primary index Google used to determine the placement of a website in the past was based on the […Read More]

What is Google’s Mobile-First Index and How Can a Business Prepare for It?

Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small percentage of visitors, according to data from the market intelligence company SimilarWeb, it now accounts for 56% of all website visits. Most businesses are conscious of the drive toward mobile-friendly sites, with the need to satisfy both Google and their visitors in […Read More]

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

Are you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses! But First… Some Background Local Search Association’s Local Media Tracking Study, released […Read More]

4 Ways Businesses Can Drive Mobile App Engagement (And Why It Matters!)

Some local businesses underestimate the importance of having a branded mobile app. In today’s mobile-first world, the fact is that even if a business has a mobile-friendly website, it still needs a branded mobile app. Why? Because mobile apps are designed specifically to look great and work well on mobile devices, which means they can deliver a better user experience than your typical website. 4 Ways Businesses Can Drive #Mobile […Read More]

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report! Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. […Read More]

Internet Trends Report 2017 Infographic

Each year digital marketers around the world eagerly wait for Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) to share her Internet Trends Report at the Code Conference. This year’s 355-page slide deck is filled with charts, graphs and stats that are inspiring and educational – plus some shockers. At Advice Local, we review the deck each year, dissect the trends presented and bring you the top trends as […Read More]