Reviews are More Important than Ever as Google Puts Reviews in the Spotlight

Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on providing the best experience for their users. They want all consumers looking to their search engine (and their products and services as well) in their moments of need. Google has been moving in this direction for many years now, and with an […Read More]

Why a Bad Review Isn’t Always a Marketing Disaster for Local Businesses

For better or for worse, online customer reviews impact a business’ reputation. Not only do 93% of millennial shoppers read online reviews before making a purchasing decision, but 84% of consumers trust online reviews as much as personal recommendations from friends and family. With all this in mind, it’s no wonder that getting a negative review can seem disastrous for a local business – but it might not be as […Read More]

Angie’s List Pulls Down the Paywall: What this Means for SMBs

Angie’s List made a bold move, creating a value-priced, free option for users last week. Now everyone can have access to those valuable and sought-after reviews. Small Businesses and Consumers Win Big with Angie’s List Both small businesses and consumers can forego the annual $40 membership to receive a basic “Green” package which includes the robust reviews Angie’s List is known for, access to information about vetted service providers and […Read More]

Got Reviews? Why Not? Advice Local Announces Partnership with

It’s not easy for businesses to get reviews from their customers, and the fact is, local businesses need reviews in order to appear higher in search results than their competitors. Reviews indicate trust, and the more online consumer trust a business has translates to more trust with Google. According to Bright Local’s 2015 Local Consumer Review Survey, 92 percent of consumers read online reviews and 68 percent of them say […Read More]

How to Manage Negative Online Reviews

In this digital age, where everyone lives and communicates online, online reviews can really make or break a business; therefore, managing reviews must be a priority. Beyond just what the consumer thinks, online reviews are indexed by search engines and positive reviews increase the trust signal for a business. Today, we are going to talk about negative reviews and how to manage them. To help with that I am going to […Read More]

Mastering Reputation Management and Online Reviews

This modern, technological world we live in, a world where online reviews can be published in a second, is a bit of a double-edged sword. In one regard, it’s a wonderful thing. It enables us to share and view information instantly, and it gives businesses a chance to appeal to a much wider audience than ever before. 4 Tips for Managing Online Reviews On the other hand, however, it can […Read More]

Why Yelp Reviews Are So Important to Your Business

Whether you are a small locally owned business with one location or a local arm of a larger business, you have likely heard people talk about why Yelp reviews are so important to your business. Depending upon whether you personally use Yelp or not, you may or may not be so convinced about this. Well, it’s time to set the record straight. Yelp reviews matter. It’s that simple. The New […Read More]