Reviews are More Important than Ever as Google Puts Reviews in the Spotlight

Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on providing the best experience for their users. They want all consumers looking to their search engine (and their products and services as well) in their moments of need. Google has been moving in this direction for many years now, and with an […Read More]

Why a Bad Review Isn’t Always a Marketing Disaster for Local Businesses

For better or for worse, online customer reviews impact a business’ reputation. Not only do 93% of millennial shoppers read online reviews before making a purchasing decision, but 84% of consumers trust online reviews as much as personal recommendations from friends and family. With all this in mind, it’s no wonder that getting a negative review can seem disastrous for a local business – but it might not be as […Read More]

4 Website Marketing Strategies to Get More Customer Reviews

In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the spotlight for long. Building a collection of positive customer reviews is one of the best and easiest ways to gain visibility online and convert consumers into customers. Reviews Are the Best Way to Establish Trust Why is this? Because reviews build credibility and […Read More]

Local Search Made Easy: Reputation Management and Reviews

How’s business? After all, the reason technologies like Advice Local exist, and the reason we provide this blog as a resource is for you to grow your business. I hope you’ve been able to implement some of these practical tips from my series on “Local Search Made Easy”. The previous post in the series explored optimizing business listings to get found. Let’s dive back in, shall we? It’s said that the […Read More]