Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement

Search algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major search terms for a business’ niche, they must study the competition and be prepared to modify their campaign. I walked readers through this in my article, The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online. There are various […Read More]

Google My Business Updates Galore: What Local Business Should Know About Messaging, Posts, and More

It’s certainly been a busy summer so far for the team behind Google My Business. They’ve been hard at work releasing a wave of new updates, including a new messaging feature that changes the way local businesses interact with their customers. 5 Google My Business Updates You May Have Missed via @Advice_Local #GMB Click To Tweet The slew of recent Google My Business updates include: A messaging feature that connects […Read More]

The Good, the Bad, and the Ugly: How Directory Listings Impact a Business’ Search Rankings

You’ve probably heard a thing or two about directory listings by now. Maybe you know that it’s important for local businesses to submit their details and optimize directory listings, but aren’t sure what the big deal is if a business isn’t listed in these online directories. For instance, what happens to businesses that don’t have any citations at all? Or that only have a few directory listings? What if some […Read More]

7 Ways Local SEO Has Evolved Over the Past 10 Years

Over the past decade, local search has entered the spotlight and become a vital component of SEO for businesses. Along the way, search engine algorithms and SEO best practices have undergone a series of facelifts that have affected how local businesses rank in search results. 7 Ways Local #SEO Has Evolved Over the Past 10 Years via @Advice_Local Click To Tweet While some of these adjustments were slow, gradual, and […Read More]