Local Presence Management Best Practices: Multiple Practitioners at One Location and Solo Practitioners

Consistency, accuracy and clarity are the most important elements of a business’ online data. For practitioners like doctors and lawyers, local presence management can be trickier than it would be for typical local businesses – especially when multiple practitioners work at a single organization. However, both solo practitioners with a unique address and multiple practitioners who share one location face local presence concerns that are unique to practitioners. To deal […Read More]

How to Use Real-Time Marketing to Attract Local Customers

With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen! Use Real-Time #Marketing and Connect Locally says @BernieColeman #AdviceLocal #QueenofLocalSEO Click To Tweet It’s not a 9-to-5 world anymore, and consumers want to […Read More]

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating

Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do! I love a good journey, and that’s exactly what I’ve been taking you on for the last month or so – a journey to create a local content marketing plan that is easy to implement and evaluate. Yes, this journey includes measuring and evaluating the results. As this […Read More]

Google My Business Updates Galore: What Local Business Should Know About Messaging, Posts, and More

It’s certainly been a busy summer so far for the team behind Google My Business. They’ve been hard at work releasing a wave of new updates, including a new messaging feature that changes the way local businesses interact with their customers. 5 Google My Business Updates You May Have Missed via @Advice_Local #GMB Click To Tweet The slew of recent Google My Business updates include: A messaging feature that connects […Read More]

The Good, the Bad, and the Ugly: How Directory Listings Impact a Business’ Search Rankings

You’ve probably heard a thing or two about directory listings by now. Maybe you know that it’s important for local businesses to submit their details and optimize directory listings, but aren’t sure what the big deal is if a business isn’t listed in these online directories. For instance, what happens to businesses that don’t have any citations at all? Or that only have a few directory listings? What if some […Read More]

Local SEO Strategies for the Little, Independent Guy

Here at CreativeOne, we’ve identified how important an agent’s brick and mortar assets can be to Google and how important claiming an agent or advisor’s online assets can be to their organic web traffic. Leveling the Local Playing Field The main problem we constantly face is leveling the playing field with larger companies like Morgan Stanley, Vanguard or Edward Jones. While there are marketing benefits to being with a larger […Read More]

How to Future-Proof an SEO Strategy Against Google Algorithm Updates

Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses to rank website content. This is great for consumers but makes things a bit more complicated for a local business trying to get found online. These frequent Google algorithm […Read More]

Holiday Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?

The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As these updates occur, so do changes in what defines good and bad SEO tactics. #SEO Do’s and Don’ts! Get Your #Business on Google’s Nice List Click To Tweet Keep reading to find out if your go-to SEO tactics are enough to keep you on […Read More]

What’s Trending This Year? An Overview of The 2016 Internet Trends Report [INFOGRAPHIC]

Welcome to the future, where we’re already considering how to market to Gen Z’s grandchildren. OK, maybe that’s taking it a little too far, but I do wonder what mobile will look like at that point. In any event, it’s that time again, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) has blessed us with their annual internet trends report, and it is a treasure trove of information. She blew […Read More]

Search Engine Optimization Part 2: Fighting the Good Fight

In part 1 of this article, we started down the SEO 101 rabbit hole with stats revealing the power of well-implemented local SEO, a brief overview of what search engine optimization is and the all-important list of what NOT to do to succeed. Today, I get to share the good stuff; without any further delay, let’s get the businesses you represent moved up in search engines! Get to Know Good […Read More]