A Bite-Size Perspective on the KPCB Internet Trends 2018 Report

Are you taking full advantage of internet trends when marketing the local businesses you represent? The simple fact is that if you’re not, you are losing out in a big way. As you may know, the last three years at Advice we have dissected the KPCB Internet Trends Report presented by Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) at the Code Conference. After we dig through the report, […Read More]

Is Mobile SEO a Real Thing?

As you know, I have written countless articles on SEO, local SEO, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: “Mobile SEO really isn’t any different than the other types of SEO.” SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is […Read More]

The 411 on How to SEO a Local Business Website for the Mobile-First Index

Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this started shifting so digital marketers and webmasters needed to focus on desktop for search placement and user experience on both desktop and mobile. The primary index Google used to determine the placement of a website in the past was based on the […Read More]

Back to the Basics: Fine Tuning an SEO Strategy for Businesses

Last time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective SEO strategy starts with keyword research, then moves into building keyword-focused products and services pages. Next, we discussed creating blog content to further solidify the website as a trusted source for search engines to serve to consumers in search results. Back to the Basics: Fine […Read More]

Back to the Basics: Developing an SEO Strategy for Businesses

As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of business trying to attract new clients, how visible a brand or business is in search results will directly influence how successful they are. Since I just finished up my DIY SEO Audit series that walks readers through a comprehensive audit process, I thought it would […Read More]

The DIY SEO Audit: Off-Page SEO and Its Impact on Websites

How do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel this way. There is definitely a lot to know and consider when it comes to SEO. If you are just now joining us for the series, you can click here to start with part one – The DIY SEO Audit: […Read More]

The DIY SEO Audit: How to Place Higher in Search with On-Page SEO

So how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for part three in the series? Today we are going to work through the on-page SEO portion of an SEO audit. The on-page SEO audit looks at the content on the website, content relevance and other visible factors that impact when search engines serve the website’s […Read More]

The DIY SEO Audit: The Technicalities of Technical SEO

Thanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the components of SEO that can influence a local business getting this coveted spot. If you are just now joining me for this series, please start by reading “The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines” first. […Read More]

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines

When it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be part of a comprehensive optimization plan, it’s hard to beat the traffic and branding potential delivered by top placement in Google SERPs. Most businesses hit the search engines and find their competitors positioned above them for local industry terms in search. They […Read More]

Local Presence Management Best Practices: Multiple Practitioners at One Location and Solo Practitioners

Consistency, accuracy and clarity are the most important elements of a business’ online data. For practitioners like doctors and lawyers, local presence management can be trickier than it would be for typical local businesses – especially when multiple practitioners work at a single organization. However, both solo practitioners with a unique address and multiple practitioners who share one location face local presence concerns that are unique to practitioners. To deal […Read More]