How to Use Real-Time Marketing to Attract Local Customers

With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen! Use Real-Time #Marketing and Connect Locally says @BernieColeman #AdviceLocal #QueenofLocalSEO Click To Tweet It’s not a 9-to-5 world anymore, and consumers want to […Read More]

Yes, Local Businesses Can Offer Amazing Customer Service with Facebook Messages

Creating and managing a Facebook Page is a great way to expand a local business’ online presence and stay in touch with local shoppers. But there’s another reason businesses need to stay active on Mark Zuckerberg’s social site: to provide on-the-go customer service through Facebook Messages. KPCB’s 2017 Internet Trends Report revealed that 60% of consumers want easier access to customer support. Using Facebook Messages is one specific way local […Read More]

The Whys for Using Instagram Stories to Market a Business

When it comes to establishing a strong brand presence online, it’s important to create engaging content across a variety of social networks. Although different forms of social media tend to work best for marketing different brands, Instagram Stories offers several compelling reasons for businesses of all types to give the new feature a shot. Six Reasons Why Businesses Need to Start Creating Instagram Stories 1. Connect with the Most Engaged […Read More]

Create a Local Buzz with a Branded Holiday Hashtag Campaign

Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag conversations, businesses and brands can reach this coveted audience. Social media is as much a part of the holiday season as eggnog and ugly sweater selfies. People want to share the fun things they do and the bargains they find with their circle of […Read More]

5 Things Businesses Can Learn from Following Competitors on Social Media

So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get valuable insights to help the local businesses you represent. Staying ahead of the competition requires knowing where the competition stands, how they are doing and what you can improve upon. Let’s dive in and explore how you can use social media to learn from others. Learn These […Read More]

Best Image Sizes for a Facebook Page

As the most popular social media platform in the world, Facebook presents a powerful opportunity for businesses to connect with customers online. Maintaining a professional Facebook Page for a business requires uploading up-to-date, relevant, ‘likeable’ photos that adhere to the site’s size requirements for cover photos and profile pictures. Cover Photo Recommended size: 851 x 315 Minimum size: 399 x 150 Display size on computers: 828 x 315 Display size […Read More]

Unleash The Power Of Social Media Images

As you already know, social media is a powerful tool in the digital marketing industry, but what many people don’t realize is the power of images in social media. As a brand you want to nourish your social media accounts on a daily basis, so continue reading to take your social media images from boring to adoring! Powerful Social Media Images This study shows the importance of utilizing social media images […Read More]

How To Keep Your Digital Marketing in the “Green” on St. Patrick’s Day!

We all want to know new ways to help our businesses be more profitable so, in honor of St. Patrick’s Day, here is how to keep your digital marketing in the “green”. But first, a little St. Patrick’s Day Trivia…Did you know that the color originally associated with St. Patrick was actually blue and not green? That is a fact and now… A Few Facts To Keep Your Digital Marketing […Read More]

Social Media Update 2015: Four Research Reports Worth Attention

Social media is an integral part of content marketing, and these days there is an array of options for social sharing that goes way beyond Facebook and Twitter. While those platforms are popular and highly useful, additional apps such as Medium (for blogging), Instagram (photo sharing), Pinterest (a sort of digital scrapbook) and SlideShare (for presentations) also have a role to play in effective content marketing. How To Best Use […Read More]

Converting Customers into Brand Advocates on Social Media

Digital marketing has seen a sea of changes since the arrival of social media many years ago. With digital marketing, savvy marketers can create brand advocates who can help to popularize the business with word of mouth publicity, without any likes and followers on #tiktok, you should not expect users to find and interact with your content. Having a plan of action for handling social media is a must for […Read More]