How to Use Real-Time Marketing to Attract Local Customers

With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen! Use Real-Time #Marketing and Connect Locally says @BernieColeman #AdviceLocal #QueenofLocalSEO Click To Tweet It’s not a 9-to-5 world anymore, and consumers want to […Read More]

Yes, Local Businesses Can Offer Amazing Customer Service with Facebook Messages

Creating and managing a Facebook Page is a great way to expand a local business’ online presence and stay in touch with local shoppers. But there’s another reason businesses need to stay active on Mark Zuckerberg’s social site: to provide on-the-go customer service through Facebook Messages. KPCB’s 2017 Internet Trends Report revealed that 60% of consumers want easier access to customer support. Using Facebook Messages is one specific way local […Read More]

The Whys for Using Instagram Stories to Market a Business

When it comes to establishing a strong brand presence online, it’s important to create engaging content across a variety of social networks. Although different forms of social media tend to work best for marketing different brands, Instagram Stories offers several compelling reasons for businesses of all types to give the new feature a shot. Six Reasons Why Businesses Need to Start Creating Instagram Stories 1. Connect with the Most Engaged […Read More]

Create a Local Buzz with a Branded Holiday Hashtag Campaign

Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By participating in existing hashtag conversations, businesses and brands can reach this coveted audience. Social media is as much a part of the holiday season as eggnog and ugly sweater selfies. People want to share the fun things they do and the bargains they find with their circle of […Read More]

5 Things Businesses Can Learn from Following Competitors on Social Media

So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get valuable insights to help the local businesses you represent. Staying ahead of the competition requires knowing where the competition stands, how they are doing and what you can improve upon. Let’s dive in and explore how you can use social media to learn from others. Learn These […Read More]

Best Image Sizes for a Facebook Page

As the most popular social media platform in the world, Facebook presents a powerful opportunity for businesses to connect with customers online. Maintaining a professional Facebook Page for a business requires uploading up-to-date, relevant, ‘likeable’ photos that adhere to the site’s size requirements for cover photos and profile pictures. Cover Photo Recommended size: 851 x 315 Minimum size: 399 x 150 Display size on computers: 828 x 315 Display size […Read More]

Four Reasons to Optimize Social Networks for Local SEO

Did you know that setting up social media accounts is one of the best steps your business can take to reach a wider audience and move up in the search engine rankings? At Advice Local, we are acutely aware of the importance of search engine optimization, and that includes optimizing your business’s social networks for local SEO. Take Charge of Your Social Media Accounts 1. Search Engines Index Your Content Sooner […Read More]

8 Tips on How to Use Pinterest for Local Business Searches

As a local business owner or marketer, you have no doubt learned the importance of local searches in today’s world. Many things can contribute to your ability to be found—or not—in any local search. At Advice Local, we work with clients every day to help them learn new ways to boost their local SEO results, and today we will look specifically at how to use Pinterest for local business search […Read More]

The 3 Most Effective Steps to Creating a Business Google Plus Page

Google+ may not have taken off like a rocket when it was first launched, but it has stood the test of time and is now proving to be well worth the investment for any business. Creating a business Google Plus page that drives engagement and the related benefits need not be difficult. Following are three tips that we at Advice Local recommend when you want to get the most out […Read More]