{"id":10130,"date":"2018-05-11T08:24:54","date_gmt":"2018-05-11T13:24:54","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=10130"},"modified":"2018-05-11T08:24:54","modified_gmt":"2018-05-11T13:24:54","slug":"mobile-seo-real-thing","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/mobile-seo-real-thing\/","title":{"rendered":"Is Mobile SEO a Real Thing?"},"content":{"rendered":"

As you know, I have written countless articles on SEO, local SEO<\/a>, design, content and even mobile optimization. The thought that comes to mind for many not in this industry when they hear about mobile SEO is: \u201cMobile SEO really isn\u2019t any different than the other types of SEO.\u201d<\/em><\/p>\n

SEO (search engine optimization) is the optimization of pages and posts to place higher in a general search. Local SEO is a deeper dive into optimization, but for a specific geographic area. Mobile SEO is taking it even further by optimizing for a general search, a local search and for the user searching on mobile specifically.<\/p>\n

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Is #Mobile #SEO a Real Thing? Find Out Now from @BernieColeman #DigitalMarketing<\/a><\/div>\n

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So Why is Mobile a Big Deal?<\/h2>\n

As I addressed in this article, \u201cWhat is Google\u2019s Mobile-First Index and How Can a Business Prepare for It?<\/a>,\u201d Google is changing the primary index used to deliver search results on desktop and mobile to a mobile-first focus.<\/p>\n

Sites that place well in desktop search results right now but do not place well in mobile can potentially see their first page placement move into second and third page placements if they don\u2019t fix their mobile optimization<\/a> now. Sites that currently place well in mobile, but not so well in desktop search, can potentially see a bump to the first page in desktop search.<\/p>\n

I\u2019m not going to go into how to optimize for the mobile-first index here, so please click the two links above and read about it in-depth. Instead, let\u2019s explore what else a local business needs to do.<\/p>\n

What Can a Local Business or Brand Do?<\/h2>\n

Beyond optimizing a website for design, user experience and mobile search, businesses need to have accurate location data.<\/p>\n

I\u2019m not just saying this because I want you to submit more businesses through our local presence management solution, but because this data is driving SERPs placement, trust and so much more.<\/p>\n

Don\u2019t Take My Word for It; Here Are Some Stats to Back It Up<\/h3>\n