{"id":1020,"date":"2012-07-11T05:46:05","date_gmt":"2012-07-11T05:46:05","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/blog\/?p=1020"},"modified":"2012-07-11T05:46:05","modified_gmt":"2012-07-11T05:46:05","slug":"seo-trends-at-the-halfway-point-in-2012","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/seo-trends-at-the-halfway-point-in-2012\/","title":{"rendered":"SEO Trends at the Halfway Point in 2012"},"content":{"rendered":"<h2>We Were Just Here, What Was the Point of That?<\/h2>\n<p>In <a title=\"Horse Racing Routine by Jerry Seinfeld\" href=\"http:\/\/youtu.be\/sRM-j1-AZdU\" target=\"_blank\" rel=\"noopener\">Jerry Seinfeld&#8217;s stand-up routine<\/a> about horse racing, he discusses what the horses must think when they get to the end of their race and realize they&#8217;ve come full circle and are back where they started. To quote the horse (CD audio version), &#8220;That was the longest possible route you could take to get where you wanted to be!&#8221;<\/p>\n<p>I think a lot of us in the Internet marketing and SEO industry can feel like the race horse above does when we deal with the aftermath of changes Google makes. In a very broad view, Google&#8217;s devaluing and penalizing of links and poor content is essentially creating a law (if you want to rank) where there is none. The lawlessness of the Wild West brought around the need for &#8220;law men&#8221; to enforce the lawlessness. The search engine Wild West \u00a0has clearly become lawless and if we want to rank, what the search engines require of us is our law. Unfortunately, it&#8217;s always the fault of &#8220;the few&#8221; who create the need for such &#8220;law.&#8221;<\/p>\n<p>What I find especially interesting about these laws is that if the industry had kept doing things for the user in the first place, the blogs wouldn&#8217;t be abuzz with all the &#8220;Whoa is me and my link building strategy!&#8221; commentary. The chaps across the pond at Indus Net Technologies created a nice infographic on the current trends in 2012 regarding SEO. Click on the graphic below to view the larger version on their site.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1021 size-large\" title=\"SEO Trends for 2012\" src=\"\/images\/SEO-Trends-2012-256x1024.jpg\" alt=\"SEO Trends\" width=\"256\" height=\"1024\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We Were Just Here, What Was the Point of That? In Jerry Seinfeld&#8217;s stand-up routine about horse racing, he discusses [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","hentry","category-search-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Trends at the Halfway Point in 2012 &#8211; Advice Local<\/title>\n<meta name=\"description\" content=\"I think a lot of us in the Internet marketing and SEO industry feel like the race horse above does when we deal with the changes Google makes. 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