{"id":10249,"date":"2015-02-17T04:00:52","date_gmt":"2015-02-17T10:00:52","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=10249"},"modified":"2015-02-17T04:00:52","modified_gmt":"2015-02-17T10:00:52","slug":"saturday-night-live-and-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/saturday-night-live-and-digital-marketing\/","title":{"rendered":"What I Learned Watching Saturday Night Live About Digital Marketing"},"content":{"rendered":"

Like many Americans, and probably many more worldwide, I watched the Saturday Night Live 40th<\/sup> Anniversary Reunion Show a few days ago.\u00a0 And it really got me thinking about digital marketing<\/a> and how timing is everything.<\/p>\n

My take on it was much like the reviews I am seeing on social media and hearing on the morning radio shows \u2013 some of it was greatness and other parts were boring or missed their mark.\u00a0 Some of the skits were funny during the year they were done because of what was going on in the world at that time so, they were funny to those in the older crowd who understood the context, but the younger crowd, who may not have been around at the original airing of the skit, didn\u2019t get the humor. Other jokes were timeless and would be funny to anyone at any time.<\/p>\n

So what does this have to do with your digital marketing?<\/strong> A lot actually. From my impressions to those of the others commenting on various social media outlets today, the thing I have learned is that some things work the second time around and some things don\u2019t.<\/p>\n

This applies to the jokes and skits on Saturday Night Live as well as to your digital marketing efforts. Many of us will re-use and re-post or re-tweet the same content on different days and weeks over months and some works on repeat and some of it does not.<\/p>\n

How Do I Know Digital Marketing Content Is Ok to Recycle?<\/strong><\/h2>\n

Filter out Current Events and Topics<\/strong><\/h3>\n

Many of you probably use some of the social media tools that will automatically retweet or repost your website content \u2013 and if you don\u2019t you probably should. Be sure that you are using categories and tags to filter the current events so they do not get recycled when it is not longer relevant.<\/p>\n

It you share about a current event too much later after it has passed it is no longer at the top of people\u2019s minds and can make your brand look outdated and sometimes lazy, or behind the times.<\/p>\n

Content You Should Not Re-share Beyond a Few Days<\/strong><\/h3>\n