{"id":10333,"date":"2018-08-21T11:31:05","date_gmt":"2018-08-21T16:31:05","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=10333"},"modified":"2018-08-21T11:31:05","modified_gmt":"2018-08-21T16:31:05","slug":"2018-internet-trends-report","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/2018-internet-trends-report\/","title":{"rendered":"What Happens When Online Impacts Life Offline: The Big Takeaways From the 2018 Internet Trends Report"},"content":{"rendered":"

It\u2019s that time of year again! The Advice Local Team and the #QueenofLocalSEO have reviewed the 2018 Internet Trends Report to find the most impressive and significant highlights. And, today, we\u2019re bringing you the 2018 Internet Trends Report Infographic<\/a>. (Definitely snag it and share with your clients and friends. We love when you embed and share our infographics.) <\/em><\/p>\n

But Wait\u2026 There\u2019s More<\/h3>\n

Every year, Mary Meeker of Kleiner Perkins (formerly Kleiner, Perkins, Caulfield & Byers aka KPCB) presents The Internet Trends Report. She reveals the vital data she and others have gathered over the past year about consumers, digital marketers, brands, and advertisers.<\/p>\n

We take it a step further, because, let\u2019s face it: the nearly 300-page slideshow is a lot to take in. We selected the most important pieces of information, and now I\u2019m sharing them with you, along with an analysis.<\/p>\n

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Get @BernieColeman’s Big Takeaways From the 2018 #Internet Trends Report #SEO #Mobile #Search<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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The #QueenofLocalSEO’s Big Takeaways From the 2018 Internet Trends Report<\/h2>\n

\"Internet<\/p>\n

Today, we\u2019ll explore what happens when \u201conline\u201d impacts life offline. Let\u2019s get right into the top nine trends that deserve your attention.<\/p>\n

1. There Are Fewer New Internet Users – Because Everyone Is Already On It<\/h3>\n

\"Internet<\/p>\n

It comes as no surprise to anyone that global internet usage is no longer increasing at a drastic rate. Look around you: almost everyone has access to the internet via some kind of mobile or digital device.<\/p>\n

As of 2018, 3.6 billion people are on the internet. Over half of the world\u2019s population is active online. As a result, the internet wields remarkable influence on how we market products, search for information, and live our daily lives.<\/p>\n

\u00a02.\u00a0Mobile and Digital Device Usage Is at a Peak<\/h3>\n

\"Internet<\/p>\n

If you\u2019re like most people in the Western world, you likely spend about six hours a day on your digital devices. That\u2019s 42 hours a week spent engaged with the online world.<\/p>\n

Perhaps that\u2019s why our environment is catering to the digital landscape. There are now more than 450 million Wi-Fi networks around the world, and 60 percent of all payment transactions occur digitally. You can do almost anything with your smart device. Our world is transitioning to this lifestyle a little more with every click we make.<\/p>\n

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#Mobile is taking over. Users are spending about 6 hours per day on smart devices.<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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3. Social Media Is Where It\u2019s At<\/h3>\n

\"Internet<\/p>\n

Once again, this is no surprise to most of us. However, it is impressive to see the staggering number of users on the most popular platforms. Facebook has 2.2 billion accounts, Pinterest has 200 million, and Spotify has 170 million.<\/p>\n

Whether they\u2019re sharing their favorite tunes or posting pictures of their summer vacations, people are doing it on social media. That means something for companies and advertisers. Personalization is everything, and local marketers in this digital world need to focus on accommodating future and current customers.<\/p>\n

4. E-Commerce Is Transforming Search As We Speak<\/h3>\n

\"Internet<\/p>\n

We\u2019ve all ordered our fair share of products from Amazon and other online stores. Since 2017, e-commerce revenue has gone up 16 percent. People are more likely to search for their items online than ever before. In fact, 49 percent of people start a product search on Amazon and 36 percent begin their hunt on some type of search engine.<\/p>\n

\u00a05. Is Mobile Video the Marketing Technique of the Future?<\/h3>\n

\"Internet<\/p>\n

As you scroll through your social media feeds, videos pop up in the form of advertisements, entertainment, and educational content. Videos are an essential part of the digital landscape for a variety of purposes.<\/p>\n

Right now, 70 percent of YouTube users find help with their school, work, and hobby problems via videos. Daily video usage on a mobile device has increased by 22 percent, and the average mobile user watches videos for at least 30 minutes a day.<\/p>\n

What does this mean for our marketing techniques and engagement with potential customers? How are you adapting your digital strategy to include video?<\/p>\n

6. Voice Search and Voice-Controlled Products Are Here to Stay<\/h3>\n

\"Internet<\/p>\n

Chances are, you have some form of voice-controlled product in your home, like an Amazon Echo or a Google Home. Amazon Echo has grown in popularity this year by more than 30 million, and its skills have increased to 30,000. Google\u2019s Machine Learning is more precise than ever, now with a word accuracy level of 95 percent.<\/p>\n

I have long stated that vocal search is the way of the future. The increasing popularity and improvement of products like these back this belief up.<\/p>\n

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Voice #search is not going away! Over 30M #Amazon Echos have been sold shares @BernieColeman<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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7. Users Want Immediate Results<\/h3>\n

\"Internet<\/p>\n

To secure the love of the tech-savvy and modern digital user, everything online needs to be in \u201creal-time.\u201d Just look at the apps that are popular right now.<\/p>\n