{"id":10390,"date":"2018-09-07T12:41:30","date_gmt":"2018-09-07T17:41:30","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=10390"},"modified":"2018-09-07T12:41:30","modified_gmt":"2018-09-07T17:41:30","slug":"from-the-web-win-with-google","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/from-the-web-win-with-google\/","title":{"rendered":"Change Is Inevitable – Find Out How to Win With Google This Week"},"content":{"rendered":"

\"Bernadette<\/p>\n

Find Out How to Win With Google This Week<\/h2>\n

It\u2019s been an interesting week in the local search space; it\u2019s also been an interesting week in the social space. Wow, even in the area of reviews! Which one impacts you the most? Keep reading to find out.<\/p>\n

John Mueller Says \u201cUse Those Reviews\u201d<\/h3>\n

It seems we have the official blessing from Google\u2019s John Mueller<\/a> to post reviews received on third-party sites on the local business websites we manage. John does caution to make sure the structured markup is not applied on these copied reviews and to give credit to the source site. Not sure how happy this approval will make Yelp and other third-party sites, but Google is fine with it.<\/p>\n

Brand Pages No Longer Accessible Through the GBP Dashboard<\/h3>\n

A few days ago, it was announced on the Google Business Profile (formerly Google My Business) Community<\/a> that the brand pages will no longer be accessible through the Google Business Profile (GBP) dashboard. Page managers and owners will have to access them through their Google+ account.<\/p>\n

\"Brand<\/p>\n

Secondary Links in a GBP Listing Can Deliver Results<\/h3>\n

A community manager on the GBP Community reminded everyone that adding additional links to the GBP listing is recommend<\/a> for some businesses. The options vary based on the type of business. As an example, for our GBP listing, we have the option to add an appointment URL.<\/p>\n

\"Secondary<\/p>\n

As they pointed out, \u201cthese links make it easier for customers to take action directly from Google Search or Maps.\u201d The point that caught my attention was how some GBP listings will include links to third-party booking services automatically.<\/p>\n

The downside of automatically including third-party links is that the local business will have to contact the provider and opt-out of their service to get the link removed. It can take several weeks to get the link removed and that is only after the provider has notified Google of the opt-out. In summary, a really<\/em>long time, which is not ideal.<\/p>\n

Facebook Users Are Hitting Delete<\/h3>\n

It seems that over 25% of Facebook users report they have deleted the app<\/a> from their phone. I have a few theories about it. Could it be because of all the bad press Facebook has been getting lately? Maybe it\u2019s the privacy issues that seem to plaque this popular social network; or have smartphone users just decided they have better things to do with their time? It could be that many are starting to look at it as a search engine \u2013 I\u2019ve talked about this before<\/a>. Do you still have the app installed? If not, why did you delete it?<\/p>\n

Change Is Inevitable<\/h3>\n

If you follow this email weekly then you must have realized that change is inevitable. Google will continue to change. Consumers will continue to change. Technology will continue to change.<\/p>\n

It doesn\u2019t matter how many times things change, you can count on us to help you make a smooth transition. If you are not already a partner, request a demo<\/a> today to learn why our partners love us.<\/p>\n

\"Advice<\/p>\n

iBegin<\/a> joins Advice Local\u2019s Data Amplifier Network this week. This directory services the USA, Canada, the UK and New Zealand. They have a long list of cities you can browse on their website.<\/p>\n

Did you know we select the directories that make it into our Data Amplifier Network based on 23 different metrics? Citations are important, and it\u2019s about quality, not quantity. Here\u2019s<\/a> why.<\/p>\n

Feature Resources<\/h2>\n

\"Reviews:<\/a><\/p>\n

Reviews: The Ranking Tool You Need to Target<\/a><\/h3>\n

\"Review<\/a><\/p>\n

Encouraging Customer Reviews Is Easier Than Ever<\/a><\/h3>\n

From Around the Web<\/h2>\n

1. Why Semantic Search Is One of the Most Accurate Search Methods to Date<\/h3>\n

Businesses should stay ahead of the game by leveraging semantic search<\/a>. It gives users tailormade results based on their browsing history and more!<\/p>\n

2. Please Don\u2019t Write a How-To Guide Advising to Break Google\u2019s TOS<\/h3>\n

Google\u2019s John Mueller ran into an article from a big online publisher on \u201chow to scrape search results<\/a>.\u201d It didn\u2019t go so well for the writer. Awkward.<\/p>\n

3. How the \u201cNear Me\u201d Search Can Transform Into Real Results for Local Businesses<\/h3>\n

There is nothing more powerful for local businesses than the \u201cnear me\u201d search. Businesses can thank the 82 percent of mobile shoppers\u00a0using the term daily.<\/p>\n

4. Will Instagram Be the New Force to Be Reckoned With in the E-Commerce World?<\/h3>\n

Facebook is looking for a way to compete with Amazon. The answer? An Instagram standalone shopping app<\/a> is under development.<\/p>\n

5. Bot Labelling Might Be Coming to Twitter After Senate Grilling<\/h3>\n

Twitter\u2019s CEO Jack Dorsey confirmed for the first time that his social media platform might start labelling bots, but this might prove harder to do than it sounds. Read all about it here<\/a>.<\/p>\n

6. Local Businesses Mostly Affected by Google\u2019s Big Algorithm Update<\/h3>\n

From on-site content quality to local and organic results affected, see all the ways<\/a> in which local and small businesses were affected in early August.<\/p>\n

This Week\u2019s Featured Articles by the #QueenofLocalSEO<\/h2>\n

\"5<\/a><\/p>\n

5 Online Behaviors Local Businesses Should Avoid at All Costs<\/h3>\n

It\u2019s easy to fall down the rabbit hole while trying to \u201cfix\u201d a business\u2019 online presence. From having the wrong content to low-quality backlinks, here are 5 behaviors<\/a> to stay away from!<\/p>\n

\"How<\/a><\/p>\n

How a Local Business Website Can Build Trust<\/h3>\n

If there is anything a local business should know is that online trust is earned<\/a>. Expertise, authoritativeness and trustworthiness can go a long way!<\/p>\n

Like what you read?\u00a0Subscribe<\/a>\u00a0to our newsletter and get this emailed to your inbox each week.<\/p>\n","protected":false},"excerpt":{"rendered":"

Find Out How to Win With Google This Week It\u2019s been an interesting week in the local search space; it\u2019s […]<\/p>\n","protected":false},"author":3,"featured_media":10424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nChange Is Inevitable \u2013 Find Out How to Win With Google | Advice Local<\/title>\n<meta name=\"description\" content=\"Google, consumers and technology will continue to change. 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