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<\/a><\/div>\nThe big point I want you to fully realize is that this doesn\u2019t mean that the local businesses and brands we represent should ignore the need for personalization. In fact, it\u2019s more important than ever for these brick-and-mortar and service-based businesses to know their audience and optimize their content and data to attract potential customers. This isn\u2019t just about page titles, meta descriptions or on-page content. Optimizing includes directory listings, social sites, landing pages and even advertising campaigns. Without knowing your audience and personalizing as much as possible, conversions are less likely. Maybe even impossible!<\/p>\n
Even though Google isn\u2019t prioritizing personalization in search results, we need to be. As I\u2019ve shared before, today\u2019s consumers are curious, demanding and impatient<\/a>. They want only the best, and they want it as fast and as accurate as possible. This applies to the places they shop, the restaurants at which they eat and the websites they visit.<\/p>\n I\u2019m sure you know how much I love accurate location data and how bad data makes me sad. Any article that talks about both makes me happy. This article on Street Fight<\/a> eloquently points out that data is technology\u2019s currency and the only way to increase its value is by maintaining accuracy. Google and Facebook are both suffering the consequences of not protecting data. No local business can afford to do the same!<\/p>\n This is exactly why ridding the world of bad location data<\/a> is one of my passions, and the driving force behind the solutions we offer at Advice Local. Did you know that the engine that powers our technology has moved to real-time for this exact reason? And we are continually adding new real-time sources to our Data Amplifier Network<\/a>.<\/p>\n Accuracy isn\u2019t just about data, it\u2019s about experiences, too. This is made clear by Google\u2019s newly released integration with Apple Car Play and the update to the iOS experience for Google Maps. While Siri has been navigating Apple Car Play users around the world, the search feature has always left something to be desired. It would oftentimes deliver limited, even inaccurate results. How many times have you gotten lost using Apple Maps?<\/p>\n With Google powering the search in the Google Maps app<\/a>, you can bet all the local businesses we love to promote will be getting even more exposure now. Another reason to make sure those Google Business Profile (GBP) listings are accurate, optimized and maintained.<\/p>\n Never! But Mary Meeker\u2019s departure from Kleiner Perkins<\/a> may tell a different story. Mary, known for her expertise as an internet analyst, is starting a new investment firm. She has been producing and presenting the annual Internet Trends Report since 2004. What started as a 49-slide presentation became a 300-slide masterpiece this year. Mary started a tradition that we certainly hope she will continue.<\/p>\n We like tradition too, which is why each year we produce an infographic based off of her report. \u00a0The theme for us this year is \u201cWhat Happens Online, Impacts Life Offline\u201d. Check out our 2018 Internet Trends Infographic<\/a> and let us know if you agree.<\/p>\nSpeaking of Accuracy<\/h3>\n
Accuracy Crosses Over to Experience<\/h3>\n
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<\/p>\nIs it Time to Bid Adieu to the Internet Trends Report?<\/h3>\n