{"id":10558,"date":"2018-10-12T11:59:05","date_gmt":"2018-10-12T16:59:05","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=10558"},"modified":"2018-10-12T11:59:05","modified_gmt":"2018-10-12T16:59:05","slug":"from-around-web-goodbye-google-plus","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/from-around-web-goodbye-google-plus\/","title":{"rendered":"Do We Just Say Goodbye Google+ or Good Riddance, Too?"},"content":{"rendered":"

\"BernadetteAll things must come to an end \u2013 especially the ones that aren\u2019t so loved. It seems that Google+ is doomed. The technology giant made an announcement<\/a> earlier this week, sentencing the struggling platform to a fate that no network wishes to embrace. In a little less than a year, the consumer-facing Google+ will be no more.<\/p>\n

According to Google, \u201cwhile our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps. The consumer version of Google+ currently has low usage and engagement: 90 percent of Google+ user sessions are less than five seconds.\u201d<\/p>\n

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\n
Do We Just Say Goodbye #Google+ or Good Riddance, Too? by @BernieColeman #SEO #SocialMedia<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Additionally, there is a bug in Google+ that shared user information \u2013 name, email, address, occupation, gender and age \u2013 with the public, even when users set those fields as private. While Google maintains that they\u2019ve found no evidence of misuse of data, it\u2019s important for anyone using the platform to be aware of this situation.<\/p>\n

Do you remember a few months ago, when Google remained particularly calm<\/a> as The Wall Street Journal shed light on third-party app developers being able to read users\u2019 Gmail messages? It seems there are concerns for data privacy with Google+ \u2013\u00a0but also with Gmail.<\/p>\n

Since it\u2019s a fair bet Google won\u2019t shut down their email service, they are making some changes to their User Data Policy, which will now limit apps and the scope of their access to user data.<\/p>\n

Now Is the Time to Take Action \u2013 Don\u2019t Wait Until the Last Minute<\/h2>\n

While you have an entire year to help your business customers get their Google+ affairs in order, here\u2019s a punch list of what to do right now.<\/p>\n

1. Stop Driving Traffic to a Dying Platform<\/h3>\n

Remove links from businesses\u2019 websites right away, and from any other social media platforms linking to Google+. There\u2019s no reason to drive traffic to a site that is going away, plus there\u2019s nothing worse when it comes to user experience than broken links!<\/p>\n

2. Get the User Data To-Go<\/h3>\n

Export user data before Google+ expires. Google Takeout<\/a> makes it easy to select the information to download, including Circles, Hangouts, Communities, Stream, Profile and Hangouts on Air.<\/p>\n

3. There Is Always a Silver Lining<\/h3>\n

Google Business Profile (formerly Google My Business) is better \u2013 and more powerful \u2013 than ever. With 97 percent of consumers reading online reviews for local businesses, an accurate and strong Google Business Profile profile can be the difference between getting a potential customer or losing them to the competition. Optimized listings are a must! Here\u2019s how to optimize a Google Business Profile listing.<\/a><\/p>\n

Five Things You\u2019ll Have More Time to Do Since Google+ Is Going Away<\/h2>\n

Stay strong \u2013\u00a0shed no tears for Google+! Put your extra time and energy into helping your local business customers get more foot traffic into their brick-and-mortar businesses \u2013 and to their websites. Here are some tips and reference links to help you out.<\/p>\n

    \n
  1. Write more local-focused content for the business\u2019 website. Here\u2019s a plan.<\/a><\/li>\n
  2. Optimize the website for the user and search. Here\u2019s how to get started.<\/a><\/li>\n
  3. Utilize the other features Google offers within a Google Business Profile listing, like Google Posts<\/a> and Messaging.<\/li>\n
  4. Spend time on a social network consumers actually frequent<\/a>. This builds trust, and a community.<\/li>\n
  5. Partner with a listing management solution<\/a> to optimize and distribute their business data around the web to the best directories and data sources.<\/li>\n<\/ol>\n

    In the event you\u2019re still heartbroken about Google+ going away, they did hint that a version of it will still be available for enterprise use. Perhaps your company will buy into integrating it in their day-to-day activities. As for us, we will wait and see how Google rolls out new social media features to their enterprise products.<\/p>\n

    \"Advice<\/p>\n

    We\u2019ve been making improvements to our technology behind the scenes the last few weeks.<\/p>\n

    Partners \u2013 next time you visit our dashboard via your mobile device, you\u2019ll notice the responsive improvements\u00a0<\/strong>we\u2019ve made to our charts. Also accessible through the partner dashboard, admins can now see the activity of their sales team members, such as\u00a0baseline reports generated<\/strong>.<\/p>\n

    Two of our brands, Judy\u2019s Book and BubbleLife, got some upgrades too. Our expanded schema markup on Judy\u2019s Book\u00a0<\/strong>is helping listings for local businesses on the site place higher in organic search. And if you don\u2019t have your clients listed on Judy\u2019s Book, now is absolutely the time. BubbleLife\u2019s crime report feature\u00a0<\/strong>available in some of the DFW communities is new and improved. Check it out, and\u00a0subscribe to the communities near you<\/a> when you get a chance.<\/p>\n

    Both Judy\u2019s Book and BubbleLife are part of our Data Amplifier Network. If you are not a partner yet, request a demo<\/a> and learn how to get started today.<\/p>\n

    \"BIA<\/h3>\n

    Join #TeamAdvice at Local Impact Dallas<\/h3>\n

    You know we love a good event, and we can\u2019t resist sharing! We\u2019d like to invite you to the BIA Advisory Services event coming up on Thursday, November 8. Local Impact Dallas<\/a>\u00a0has a session on Voice Search and Spending Intentions of Advertisers \u2013 Preparing for 2019, that will be certifiably action-packed.<\/p>\n

    And we\u2019re not just saying that because Bernadette Coleman, the #QueenofLocalSEO, is one of the highly-valued speakers. Attendees will get insights into the impact of voice search on local businesses, and learn about the spending intentions of advertisers for television, radio, mobile and social. Plus, BIA will share findings from its U.S. SAM Survey\u00ae that reveals how advertisers plan to spend their ad dollars in 2019. Interested parties, take note.<\/p>\n

    Other presenters include Celine Matthiessen, Rick Ducey, Justin Howard, and Lisa Rigsby. Register today as space is limited. Remember to enter the promo code dallas18<\/em>to save $20 off your ticket. We do hope to see you all there!<\/p>\n

    Featured Resources<\/h2>\n

    \"Local<\/a><\/p>\n

    It\u2019s Time to Clean Up That Dirty Data<\/a><\/h3>\n

    \"Claim<\/a><\/p>\n

    How Much Do You Really Know About Google Business Profile?<\/a><\/h3>\n

    From Around the Web<\/h2>\n

    1. Not Every SEO Tactic Is Great<\/h3>\n

    Semantic search matters! Leave the keyword stuffing behind \u2013\u00a0along with the other bad SEO tactics<\/a> exposed in this article.<\/p>\n

    2. Information Beats Sales Messaging Every Time<\/h3>\n

    Putting users\u2019 information needs ahead of a sales message is a key element to building trust with an audience. See why here.<\/a><\/p>\n

    3. DuckDuckGo Hits 30M Daily Searches, 50 Percent Increase From Last Year<\/h3>\n

    Users are really digging privacy-focused search engine DuckDuckGo<\/a>. This milestone shows that this search engine gives users something they crave \u2013 privacy.<\/p>\n

    4. Google Sitelink Debuts New Format, Shows More Content in Search Results<\/h3>\n

    Once again, Google is going after websites. This time they\u2019re using Google Sitelink<\/a>, which now shows more site content without having to go directly to the site. Is the end near?<\/p>\n

    5. The Year Is Not Over for the Online Publishing and Ad Tech Industries<\/h3>\n

    It\u2019s been a whirlwind of a year in the online publishing world! With significant changes already implemented, we\u2019re assured this is not over. Here\u2019s the haps so far<\/a>.<\/p>\n

    6. AI, Automation and Marketing: The Perfect Recipe for Personalization<\/h3>\n

    It\u2019s said that AI will revolutionize marketing tech<\/a>, help marketers tap into big data, and is also the key to unlocking the marketing potential of the IoT. What do you think?<\/p>\n

    This Week\u2019s Featured Articles by the #QueenofLocalSEO<\/h2>\n

    \"Optimizing<\/a><\/p>\n

    Local Listing Basics \u2013 Everything You Need to Know About Optimization<\/a><\/h3>\n

    There is nothing worse for a business than conflicting data all around the web. This is why local listing optimization<\/a> matters!<\/p>\n

    \"Is<\/a><\/p>\n

    Is It the End for the Website?<\/a><\/h3>\n

    More and more platforms seem to be out to get the website. From Facebook to Google Business Profile, is this the end for the business website? Read all about it here.<\/a><\/p>\n

    Like what you read?\u00a0Subscribe<\/a>\u00a0to our newsletter and get this emailed to your inbox each week.<\/p>\n","protected":false},"excerpt":{"rendered":"

    All things must come to an end \u2013 especially the ones that aren\u2019t so loved. It seems that Google+ is […]<\/p>\n","protected":false},"author":3,"featured_media":10568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nDo We Just Say Goodbye Google+ or Good Riddance, Too? 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