{"id":10578,"date":"2018-10-17T13:39:17","date_gmt":"2018-10-17T18:39:17","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=10578"},"modified":"2018-10-17T13:39:17","modified_gmt":"2018-10-17T18:39:17","slug":"2018-choosing-best-directories","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/2018-choosing-best-directories\/","title":{"rendered":"The Ultimate Guide to Choosing the Best Directories"},"content":{"rendered":"

Directories can exist online or offline. For example, the Yellow Pages is a printed directory you would use to find the phone number for the pizza place. Think of online directories as the online version of the Yellow Pages \u2013 which also has an online directory! \u2013 but with a ton of useful additional information about a business. Today, we are going to explore online directories, what makes a directory great<\/a> and how to separate the best from the rest. Before we get started, let\u2019s cover a few basics.<\/p>\n

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What Is a Directory?<\/h3>\n

In the traditional sense, a directory is a listing of information, usually in alphabetical order, which can either be in print or online.<\/p>\n

In the world of online directories, a directory is a website \u2013 usually multiple websites \u2013 where consumers search for a specific business, product or service, or where they learn about a business. Businesses share their information in these directories hoping to attract more customers to their brick-and-mortar locations or to their websites.<\/p>\n

Search engines index directories and use the information within them to answer search queries conducted by consumers in search results.<\/p>\n

The Guide to Choosing the Best Directories in 2018<\/h2>\n

As with everything in life, not all directories are created the same. There are certain characteristics that make some directories great and others, well, questionable. When shopping around for the best directories to share a business\u2019 data with, it\u2019s important to be selective.<\/p>\n

A clear online presence is essential for businesses in this day and age. Sharing their NAP (name, address and phone number) with local and niche directories is not only smart, but a necessity for any type of brand or business. At Advice Local, we know the value of having the best online directories for a business, which is why we only include the best in our Data Amplifier Network.<\/p>\n

How We Select the Best Directories<\/h2>\n

We want to offer only the best of the best, which is why we carefully curate the directories included in our Data Amplifier Network. Before deciding to add a particular directory to our offering, we measure them based on 23 different metrics, including the following aspects:<\/p>\n