{"id":10636,"date":"2018-10-26T10:47:52","date_gmt":"2018-10-26T15:47:52","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=10636"},"modified":"2018-10-26T10:47:52","modified_gmt":"2018-10-26T15:47:52","slug":"how-to-build-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-build-brand-loyalty\/","title":{"rendered":"How to Build Brand Loyalty With Humility, Google Business Profile and Maybe Some Help from Yelp!?"},"content":{"rendered":"

What makes someone the best? Well, being the best goes beyond just saying you are\u00a0<\/em>the best. Actions speak louder than words, and in this case it couldn\u2019t be more true. The determination of \u201cbest\u201d will come from customers and engaged users. And the concept of best\u00a0<\/em>has a quantifiable payoff: brand loyalty.<\/p>\n

But before we get into earning the title of \u201cbest,\u201d I want to tell you about an exciting change coming to Google Maps. At this point, it\u2019s only available on Android; but I am sure this will be coming to iPhone and even desktop really soon. So what\u2019s this new, cool feature?<\/p>\n

\"Consumer<\/a><\/div>\n

The \u201cFollow\u201d Button Is Making Its Way Into Google Maps<\/h2>\n

A \u201cfollow\u201d button. Yes, you read that right! Google just announced<\/a><\/u>\u00a0a few days ago that consumers can click \u201cfollow\u201d on a business\u2019 map listing and get notices such as events, offers, etc. Are you one of the few who are still searching for the value of Google Posts? This is it. Now you have it and you heard it right here first!<\/p>\n

\"Google<\/p>\n

Start creating a Google Post publishing strategy and get going right away. Not next quarter or even next month. Next week! It\u2019s easy and simple. Here\u2019s a refresher that shares all about the Google Post feature<\/a><\/u>\u00a0if you need one.<\/p>\n

Now, Back to Earning the \u201cBest\u201d Recognition<\/h2>\n

To earn the title of \u201cbest\u201d from a consumer \u2013 and that brand loyalty at the same time \u2013\u00a0proclaiming you\u2019re the best won\u2019t cut it. You have to actually be\u00a0<\/em>the best. The perfect way to achieve this? It\u2019s by offering the best tools, the best resources, and the best education for your clients.<\/p>\n

Nobody likes a business that\u2019s all-show-and-no-go. SmartBrief explored the concept of \u201cbrand humility\u201d in this interesting article<\/a><\/u>. According to the article\u2019s author, Kevin Lund, \u201cblatant product plugging doesn\u2019t work like it used to.\u201d<\/p>\n

To get a fanbase, brand loyalty, and to travel the right path to be the best, businesses need to stop thinking they have all the answers the consumer is looking for, and start asking the right questions. It\u2019s time to let go of the ego, give up their \u201cid\u201d \u2013\u00a0and work towards getting to know the audience vs. selling the business\u2019 greatness. Again, humility is key.<\/p>\n

Today, let\u2019s explore four ways to grow a business with humility:<\/h3>\n
    \n
  1. Teach.<\/strong> Providing useful information to customers or potential clients is valuable and adds positive brand recognition for any business. Avoid including a sales pitch in every piece of content that\u2019s put out. Not everything is about the product\u2019s grandness (even if it is grand indeed!).<\/li>\n
  2. Go for great stories.<\/strong> Educational articles about water damage restoration are sound, and will get visits to a business\u2019 website, but nothing will steal a potential customer\u2019s heart more than the right story. The business should take a realistic and approachable angle that results in a connection with the audience.<\/li>\n
  3. Ask questions.<\/strong> There is no better feedback than that received from a business\u2019 actual customers and clients. Do they like everything they see, or would they prefer a different experience? Their opinions matter more than we care to admit.<\/li>\n
  4. Go through with changes.<\/strong> If a business asks clients for their input but then nothing changes, customers will likely lose trust. It\u2019s extremely important that businesses implement the feedback received to the fullest extent possible.<\/li>\n<\/ol>\n

    Going through with changes is particularly important, as it goes to the heart of a customer\u2019s trust in a business. People like to be heard. Customers who see their feedback implemented will feel valued by the brand that they care for. The\u00a0positive sentiment that develops will result not only in continued brand loyalty, but also in trust.<\/p>\n

    Speaking of Trust…<\/h2>\n

    Sounds like Yelp could benefit from reading our weekly newsletters. The review giant is once again enmeshed in a legal battle over negative reviews. Newsflash: reviews can make or break a business. 2 out of 3 customers say having positive reviews about a business or product is an important factor when making buying decisions<\/a><\/u>.<\/p>\n

    Here we go: California attorney Dawn Hassell is suing Yelp over removing bad reviews<\/a><\/u>\u00a0of her professional services. The suit has already been through several rounds, and has now made its way to the Supreme Court.<\/p>\n

    This case could change the way we live our lives online. If Yelp is forced to remove negative reviews and posts, as Hassell intends, how would customers make accurate decisions on purchases of products or services? Such a decision could set us back years, and likely result in unsatisfied customers who\u2019d no longer trust the review system \u2013 along with businesses they\u2019re not familiar with!<\/p>\n

    Now more than ever, it\u2019s essential that businesses work on building brand loyalty. If the reviews system goes down, word-of-mouth from pleased customers will be the only way of getting new business.<\/p>\n

    Meanwhile, Voice Search Keeps Growing<\/h2>\n

    Since there\u2019s no official ruling on Yelp\u2019s legal battle yet, let\u2019s talk about something that\u2019s more important \u2013 and exciting \u2013 at this moment. You know I\u2019m talking about voice search<\/a><\/u>.<\/p>\n

    Voice search is definitely gaining more traction, even though privacy seems to be a big issue with consumers<\/a><\/u>. At a recent event in New York, Microsoft\u2019s Head of Evangelism for Search discussed how they\u2019re not advertising in voice search yet because consumers don\u2019t trust it.<\/p>\n

    Thankfully, we have technology giants Apple, Amazon, Google and Microsoft working hard to earn consumer trust. Voice search is so powerful and useful, especially on-the-go, that users\u2019 brand loyalty to these giants will eventually turn into trust in voice search \u2013\u00a0as long as they can stay humble. Ads will become an industry standard soon after<\/a><\/u>.<\/p>\n

    Something Else to Keep Us Busy<\/h2>\n

    While privacy and trust issues with voice search are being resolved, hang on, because visual search is coming at us full speed<\/a><\/u>. Visual search has been around for awhile. Amazon\u2019s mobile app provides a visual search option, and they\u2019ve recently partnered up with Snapchat<\/a><\/u>\u00a0to bring visual search to the social media platform.<\/p>\n

    On the business side, The Home Depot has been experimenting with visual search<\/a><\/u>\u00a0for a couple of years. Even though it hasn\u2019t seen a significant increase in usage since it first launched, it is important that brands and businesses get ready to implement visual search. It\u2019s a reality that is coming at us faster than most can imagine.<\/p>\n

    I can\u2019t resist closing with this point: Once you build brand loyalty and trust<\/a>\u00a0<\/u>with humility, reviews and everything else you do for the local business you represent, the more consumers will want to click \u201cfollow\u201d on the business\u2019 Google Maps listing.<\/p>\n

    <\/div>\n
    \n
    How to Build #Brand Loyalty With Humility, #GBP and Some Help from #Yelp!? by @BernieColeman<\/a><\/div>\n

    Click To Tweet<\/a><\/p>\n

    <\/div>\n<\/div>\n

    We\u2019re Here for You and We\u2019re Prepared<\/h3>\n

    At Advice Local, we are prepared for everything the industry throws at us. We have already been using Google Post for our clients and now our strategy will get amped up even more.<\/p>\n

    We are already submitting to voice search devices, and we will be ready for visual search when it finally makes its breakthrough. Schedule a demo today<\/a>\u00a0to see how we help our partners and businesses every day to better service their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What makes someone the best? Well, being the best goes beyond just saying you are\u00a0the best. Actions speak louder than […]<\/p>\n","protected":false},"author":3,"featured_media":10645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nHow to Build Brand Loyalty With Humility, GBP and Some Help from Yelp!?<\/title>\n<meta name=\"description\" content=\"What makes someone the best? 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