{"id":10711,"date":"2018-11-02T10:03:24","date_gmt":"2018-11-02T15:03:24","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=10711"},"modified":"2018-11-02T10:03:24","modified_gmt":"2018-11-02T15:03:24","slug":"latest-on-local-mobile-content-gbp","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/latest-on-local-mobile-content-gbp\/","title":{"rendered":"Is Too Local Really a Thing? The Latest on Local, Mobile, Content and GBP"},"content":{"rendered":"

Have I ever told you just how important optimizing and maintaining a business listing<\/a> is? Just a couple of days ago, a few users began noticing that Google Business Profile (formerly Google My Business) listings for certain service area businesses didn\u2019t appear to have a saved address. What now?!<\/p>\n

Turns out, Google\u2019s guidelines were updated<\/a> to incorporate the following statements: \u201cYou can no longer set your service area as a distance around your business. If you previously entered a distance around your business, you won’t be able to edit it. Instead, you’ll need to specify your service area by region, city, or ZIP code.”<\/p>\n

\"Google<\/p>\n

Talk about a game changer for service area businesses! And one that\u2019s hard to find when they\u2019re not actively monitoring their listings. Now, service area businesses will need to rethink their strategy when it comes to adding their address to their listings. But considering location is as important as ever, adding different cities, regions and ZIP codes to their listings is a good idea.<\/p>\n

Location, Location, Location<\/h2>\n

As I said above, location is everything. This is true for real estate, and also for mobile marketing. Location data will always \u2013\u00a0and by \u201calways\u201d I mean at least for the foreseeable future \u2013\u00a0be one of the most important aspects of a consumer\u2019s mobile experience. It gives a power to mobile devices that no other medium has<\/a> over consumers of any and every generation.<\/p>\n

\"Epic<\/a><\/div>\n

When it comes to advertising, location is key to delivering the personalized experiences that consumers so yearn for. But businesses have to be smart when they ask for location data from consumers. The super-empowered consumer<\/a> is willing to give up their information, but only when it will result in making their life better, and their shopping easier through tailor-made experiences.<\/p>\n

For businesses looking to grab the attention \u2013\u00a0and the location data \u2013\u00a0of the super-empowered consumer, here are 4 tips to put into practice:<\/p>\n

1. Make Mobile-Friendly Websites.<\/h3>\n

Google\u2019s mobile-first indexing shows the power that mobile has on the consumer. Google puts mobile-optimized websites over their desktop counterpart. If a business wants to reach the super-empowered consumer, it\u2019s going to be through their phones, not their desktop computers.<\/p>\n

2. Improve On-Location and Online Experiences.<\/h3>\n

Allow mobile-based payment options, hand out in-app deals and employ mobile-only promotions. These strategies will not only bring the business to the 21st century, but will also bring customers to the store.<\/p>\n

3. Give SMS a Chance.<\/h3>\n

They might sometimes feel like a thing of the past, but the simple and cheap text message is making a comeback. Users tend to consider SMS less invasive than other forms of communication, making it the perfect way for businesses to target their audience.<\/p>\n

4. Use Click-to-Call.<\/h3>\n

There\u2019s nothing worse than having to copy and paste a phone number to make a call \u2013\u00a0well, actually there is<\/em>something worse… having to memorize the number and type it again to call. This can all be resolved if businesses incorporate click-to-call buttons on their websites \u2013\u00a0particularly on the mobile-friendly version.<\/p>\n

Read more tips to improve a business\u2019 local and mobile strategy. Check out Advice Local\u2019s Mobile Guide: 18 Stellar Tips to Take Local and Mobile by Storm<\/a>.<\/p>\n

The Eternal Content Debate<\/h2>\n

It seems that the SEO strategy people argue about most is content. How many keywords should it have? How localized is too\u00a0<\/em>localized? Should businesses optimize their content for search engines or for actual humans? And of course, should they remove old content or improve it instead?<\/p>\n

While we may never have answers for some of these questions \u2013\u00a0or the answers may change as soon as Google\u2019s algorithm does \u2013\u00a0it seems we finally have an answer to what to do with old content.<\/p>\n

Google\u2019s John Mueller said that \u201csometimes it is not practical for a webmaster to improve content<\/a> and removing content is a more practical strategy.\u201d Of course, Google engineers may disagree with this, as they advise improving low-quality content instead of removing it.<\/p>\n

So how are you addressing this issue? Do you think old content should be removed? Or should it be updated? At Advice Local, our strategy is to consistently revisit existing content to make sure it\u2019s optimized for the most current algorithm and best practices. We give old content a facelift when possible, but we are not opposed to putting it out to pasture if it\u2019s no longer relevant. We don\u2019t want to mislead our audience by leaving old and outdated content on our website.<\/p>\n

The best way to deal with content is to make sure businesses are focusing on quality over quantity. Quality content that exhibits the E-A-T (expertise, authoritativeness and trustworthiness) characteristics will not have a low-quality issue.<\/p>\n

<\/div>\n
\n
Is Too Local Really a Thing? The Latest on Local, #Mobile, #Content and #GBP by @BernieColeman<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Sometimes It\u2019s Better to Not DIY<\/h2>\n

Making your own Christmas ornaments? Great!\u00a0<\/em>But when it comes to listing management<\/a>, businesses should consider going with a pro. According to the Local Search Association, 54 percent of small and midsize businesses are DIY-ing, but larger SMBs? They\u2019re trusting the experts.<\/p>\n

Only 11 percent of large SMBs manage their own listings, with only 6 percent managing their reputation, and 16 percent doing SEO. But what does this mean? Well, it means there\u2019s plenty of business out there for agencies!<\/p>\n

With our partner solution in hand, door-knock all SMBs that are not into DIY. Our solution will help you blow their minds \u2013 and better serve them. If you haven\u2019t tried our partner solution, request a demo today<\/a> and let us\u00a0<\/em>blow your\u00a0<\/em>mind with what we can do for your clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have I ever told you just how important optimizing and maintaining a business listing is? Just a couple of days […]<\/p>\n","protected":false},"author":3,"featured_media":10713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nIs Too Local a Thing? 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