{"id":10760,"date":"2018-11-09T09:05:47","date_gmt":"2018-11-09T15:05:47","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=10760"},"modified":"2018-11-09T09:05:47","modified_gmt":"2018-11-09T15:05:47","slug":"reaching-impatient-consumer-through-serps","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/","title":{"rendered":"Reaching the Impatient Consumer Through SERPs, Listings and GBP \u2013 the Topic on Everyone\u2019s Mind"},"content":{"rendered":"

The digital era has come with many benefits. From easier ways to connect with people around the world, to getting anything delivered to your doorstep with just a click, consumers are now used to receiving what they want<\/a><\/u>, when they want it and just the way they want it.<\/p>\n

Have you noticed that delivery dates keep getting shorter? That\u2019s because this new type of consumer is impatient, just a bit! You might remember when you had to wait 10\u201314 business days to receive something in the mail. But no one has that kind of time,\u00a0or patience,\u00a0<\/em>anymore.<\/p>\n

Do Impatient Consumers Have 200 Percent Less Patience?!<\/h2>\n

We know this because Google has seen a 200-percent rise in mobile searches for the terms \u201copen\u201d + \u201cnow\u201d + \u201cnear me\u201d since 2015<\/a>. This statistic shows that consumers are\u00a0<\/em>impatient, and it also shows that they want things close to them \u2013 and that is great news for local businesses.<\/p>\n

Now more than ever, local businesses need to understand this new consumer \u2013\u00a0the \u201csuper-empowered\u201d consumer \u2013\u00a0and how to better serve them.<\/p>\n

\"Local<\/a><\/div>\n

Three Things Local Businesses Can Do to Reach Today\u2019s Impatient Consumers<\/h2>\n

1. Get Clear on What They Offer in Local Business Listings<\/h3>\n

A business must make sure they are clear on the products and services they offer, and where they offer them. Accurate and up-to-date information on Google Business Profile (formerly Google My Business) and other local listings and directories is essential. And yes, don\u2019t forget to include images<\/a>! An optimized listing that includes photos, reviews, and seasonal information like holiday hours and offers will convert at a higher rate.<\/p>\n

Always give clear answers. Sometimes things happen that can stop a local business from performing the way they usually do. Changes in address and phone numbers, early closing hours and so on, should be made in real-time to give consumers information that is as accurate as possible. (Make sure you have a tool and process that supports this, btw.) <\/em><\/p>\n

2. Take Customer Service to the Next Level<\/h3>\n

In this day and age, stellar customer service gets traction. You\u2019ve heard the term \u201cword of mouth.\u201d Well, technology takes it to the next level. It\u2019s about \u201cworld of mouth<\/em>,\u201d too. In fact, 84 percent of consumers trust online reviews as much as personal recommendations from friends and family.<\/p>\n

Through social media features such as Facebook Recommendations<\/a>, the power of recommendations is placed right at the fingertips of its users. People can ask for suggestions via posts on Facebook, and their friends can contribute comments to help them. If the business you represent is offering stellar customer service, then it will be one of the businesses getting recommended.<\/p>\n

Local businesses can also take advantage of social media tools that automatically reply to basic customer inquiries 24\/7. For example, Facebook has a Response Assistant that can be set up to reply to anyone that messages the page privately.<\/p>\n

3. Feature Seasonal Offers and Products<\/h3>\n

Advertising current products and services, focusing on those that people need most during that particular season, is the way to go. This could be done through pay-per-click and\/or through content optimization.<\/p>\n

For example, a plumbing company might want to highlight their \u201cfrozen pipes repair services\u201d during the winter months, and downplay services that are more often needed during the summer, such as \u201csprinkler repair.\u201d<\/p>\n

But Wait, There’s More…<\/h2>\n

Invite Everyone to the Grand Opening with GBP<\/h3>\n

Having an online presence before\u00a0<\/em>a business officially opens to the public was once reserved for multi-location businesses that could leverage their existing social media platforms to announce new locations. But now, everyone gets a chance to do it on Google Business Profile.<\/p>\n

This week, Google announced that GBP will now allow businesses that are not yet open to create a listing before their grand opening<\/a>. Wouldn\u2019t it be great to inaugurate the listing with a super deal announced exclusively on GBP? Businesses can also create an event on their GBP listing to invite everyone to their grand opening. (Remember, while most posts expire after 7 days, an event will not expire until it passes.)<\/em><\/p>\n

Optimization Is Key Since Less Consumers Are Clicking<\/h3>\n

With the rise of voice search, local businesses need to find every listing and online directory opportunity they can and submit their information. They need to make sure their listings are optimized, that they are answering reviews \u2013\u00a0both positive and negative \u2013\u00a0and that they are replying to messages and giving accurate answers to any inquiries.<\/p>\n

This is particularly important now that Google, Facebook, and other search engines seem to be diverting traffic from websites. Since all the information a user may need is now available directly on search engines \u2013 through featured snippets, Google Business Profile and Maps \u2013 it\u2019s not surprising that people are no longer finding their way to a local business\u2019 website<\/a>.<\/p>\n

The rate at which this is happening is alarmingly high, particularly in mobile, which is seeing over 60 percent of all Google searches resulting in zero clicks. So what does this mean?\u00a0<\/em>It shows that people are finding their information right on the screen, without the need to click on any of the actual search results!<\/p>\n

In response, what can local businesses do to stay on top of the game? To begin: Make sure every listing, particularly Google Business Profile<\/a> and Bing Places, is optimized with accurate and current information. As mentioned above, if a business has holiday hours, update them ahead of the holiday season. Share images from team members, from products and services, and from brick-and-mortar locations.<\/p>\n

It\u2019s Time to Implement Lazy Loading, Says Google<\/h3>\n

As you know, images and videos on websites can significantly impact page speed. Low page speeds are a definite no-no, particularly on mobile, because who wants to wait forever until an image loads? Not the impatient consumer I\u2019ve been talking about today, that\u2019s for sure.<\/p>\n

When it comes to websites, it seems that we have Google\u2019s blessing to get lazy. And by \u201clazy,\u201d I don\u2019t mean you should avoid uploading images or videos, and just leave web pages with a big wall of text and not much else. (Come on, this isn\u2019t 1999!) When I say \u201clazy\u201d here, I\u2019m talking about lazy loading<\/a>.<\/p>\n

Search Engine Journal\u2019s Matt Southern shared guidelines created by Google that give advice to SEO experts on implementing lazy loading for images and video. \u201cLazy loading refers to the technique of deferring loading of non-critical or non-visible content,\u201d writes Matt.<\/p>\n

As this could be a game-changer for local businesses, I wanted to dig a little deeper on this topic, and found an interesting article published on Google\u2019s Developer Web Fundamentals<\/a>. According to the article, \u201cnon-critical\u201d content refers to \u201coff-screen\u201d content. This means that lazy loading\u00a0<\/em>is just a way to improve page speed by not loading images and videos until the user gets to them. You\u2019ve probably experienced this technique in action as you\u2019ve scrolled down a web page yourself.<\/p>\n

<\/div>\n
\n
Reaching the Impatient Consumer Through SERPs, #Listings and #GBP by @BernieColeman #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Help Is on the Way \u2013 Always<\/h2>\n

Fortunately, helping local businesses optimize their listings, their content, their page speed, and their contact information everywhere on the web\u00a0<\/em>is our area of expertise. Request a demo<\/a> today to see exactly how we can help you to help these local businesses!<\/p>\n","protected":false},"excerpt":{"rendered":"

The digital era has come with many benefits. From easier ways to connect with people around the world, to getting […]<\/p>\n","protected":false},"author":3,"featured_media":10764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtime"],"yoast_head":"\nReaching the Impatient Consumer Through SERPs, Listings and GBP<\/title>\n<meta name=\"description\" content=\"The digital era has come with many perks, but it also created the impatient consumer. They consumers has high expectations. Here's how to reach them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaching the Impatient Consumer Through SERPs, Listings and GBP | Advice Local\" \/>\n<meta property=\"og:description\" content=\"The digital era has come with many perks, but it also created the impatient consumer. They consumers has high expectations. Here's how to reach them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-09T15:05:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/impatient-consumers-serps-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Reaching the Impatient Consumer Through SERPs, #Listings and #GBP via @Advice_Local\" \/>\n<meta name=\"twitter:description\" content=\"The digital era has come with many perks, but it also created the impatient consumer. They consumers has high expectations. Here's how to reach them.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/impatient-consumers-serps-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"Reaching the Impatient Consumer Through SERPs, Listings and GBP \u2013 the Topic on Everyone\u2019s Mind\",\"datePublished\":\"2018-11-09T15:05:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/\"},\"wordCount\":1234,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/impatient-consumers-serps-FB.jpg\",\"articleSection\":[\"Realtime\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/\",\"name\":\"Reaching the Impatient Consumer Through SERPs, Listings and GBP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/impatient-consumers-serps-FB.jpg\",\"datePublished\":\"2018-11-09T15:05:47+00:00\",\"description\":\"The digital era has come with many perks, but it also created the impatient consumer. They consumers has high expectations. Here's how to reach them.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/impatient-consumers-serps-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/impatient-consumers-serps-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Reaching the Impatient Consumer Through SERPs, Listings and GMB \u2013 the Topic on Everyone\u2019s Mind\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/reaching-impatient-consumer-through-serps\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reaching the Impatient Consumer Through SERPs, Listings and GBP \u2013 the Topic on Everyone\u2019s Mind\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reaching the Impatient Consumer Through SERPs, Listings and GBP","description":"The digital era has come with many perks, but it also created the impatient consumer. They consumers has high expectations. Here's how to reach them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/","og_locale":"en_US","og_type":"article","og_title":"Reaching the Impatient Consumer Through SERPs, Listings and GBP | Advice Local","og_description":"The digital era has come with many perks, but it also created the impatient consumer. They consumers has high expectations. Here's how to reach them.","og_url":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2018-11-09T15:05:47+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/impatient-consumers-serps-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"Reaching the Impatient Consumer Through SERPs, #Listings and #GBP via @Advice_Local","twitter_description":"The digital era has come with many perks, but it also created the impatient consumer. They consumers has high expectations. Here's how to reach them.","twitter_image":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/impatient-consumers-serps-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"Reaching the Impatient Consumer Through SERPs, Listings and GBP \u2013 the Topic on Everyone\u2019s Mind","datePublished":"2018-11-09T15:05:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/"},"wordCount":1234,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/impatient-consumers-serps-FB.jpg","articleSection":["Realtime"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/","url":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/","name":"Reaching the Impatient Consumer Through SERPs, Listings and GBP","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/impatient-consumers-serps-FB.jpg","datePublished":"2018-11-09T15:05:47+00:00","description":"The digital era has come with many perks, but it also created the impatient consumer. They consumers has high expectations. Here's how to reach them.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/impatient-consumers-serps-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2018\/11\/impatient-consumers-serps-FB.jpg","width":1200,"height":628,"caption":"Reaching the Impatient Consumer Through SERPs, Listings and GMB \u2013 the Topic on Everyone\u2019s Mind"},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/reaching-impatient-consumer-through-serps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Reaching the Impatient Consumer Through SERPs, Listings and GBP \u2013 the Topic on Everyone\u2019s Mind"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/10760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=10760"}],"version-history":[{"count":0,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/10760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/10764"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=10760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=10760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=10760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}