{"id":11031,"date":"2018-12-27T08:52:30","date_gmt":"2018-12-27T14:52:30","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11031"},"modified":"2018-12-27T08:52:30","modified_gmt":"2018-12-27T14:52:30","slug":"local-seo-in-2019-experts","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-seo-in-2019-experts\/","title":{"rendered":"What’s in the Cards for Local SEO in 2019? Experts Weigh In"},"content":{"rendered":"

2018 is finally gone. It was a fun and exciting year for the local SEO industry! We got voice search-ready<\/a>, we compared citation services<\/a>, we got familiar with Google\u2019s plus codes<\/a>, and we made sure we were optimizing Google Business Profile (formerly Google My Business) images<\/a> according to their latest guidelines. Now, it\u2019s time to ring in the new year and see what 2019 will bring for local businesses.<\/p>\n

\"Download<\/a><\/div>\n

Will voice search play an even bigger role for local SEO and local businesses in 2019? What about machine learning? I asked some industry experts to weigh in,\u00a0and I even got them to share a secret or two with you.<\/p>\n

On Voice Search<\/h2>\n

You\u2019ve seen and heard me talk about voice search a lot lately, but it\u2019s only because I\u2019m really passionate about it. I believe that voice search is revolutionizing local SEO and the digital marketing industry. Before you know it, more and more brands and businesses will be found via voice search and will jump on the trend. Local businesses cannot afford to be behind and should be looking at ways to get voice search-ready<\/a>. A good way of doing this, according to LSA\u2019s Greg Sterling<\/a>, is to complete information and claim profiles in Google Business Profile and Yelp.<\/p>\n

Michelle Stinson Ross from Apogee Results<\/a> said that voice search is already critical for local home service businesses. \u201c[A] close second is navigational voice searches for directions to your business or recommendations for your type of business,\u201d she added. Beanstalk Internet Marketing\u2019s Dave Davies<\/a> had similar thoughts. \u201cSelf-driving cars and \u2018near me\u2019 terms are going to massively shake up how we find things and how we interact with the world,\u201d he shared.<\/p>\n

As for challenges that come with voice search, Brandon Schmidt from YDOP<\/a> said, \u201cNo longer can you be satisfied with ranking second or third for a search; the top spot will get all the attention, traffic and business over the competition.\u201d<\/p>\n

I\u2019ve talked before about everything local businesses can do to get found on voice search<\/a>, but Michelle had some good thoughts on that as well. She said that local businesses need to consider optimizing for voice queries that get customers to their door. Not all keyword rankings are made the same, so it\u2019s not just about optimizing content \u2013\u00a0it\u2019s about optimizing the right\u00a0<\/em>content.<\/p>\n

On Machine Learning<\/h2>\n

Machine learning is basically what makes computers smarter. More intelligent computers naturally lead to an intrinsic change in local SEO \u2013\u00a0in all SEO, really \u2013\u00a0because of the way search engines crawl a page. Redundant, thin content that doesn\u2019t give the reader a valuable experience will not help a local business rank better, even when it includes all the right keywords. In fact, it might even hurt the business\u2019 rankings.<\/p>\n

Joe Youngblood at Winner Winner Chicken Dinner<\/a> hopes that \u201cmachine learning will help us do more heavy lifting of data and understand what to optimize on a page-by-page basis, enabling us to keep up with algorithmic changes at a more granular level.\u201d Grant Simmons from Homes<\/a> said that machine learning should make local SEO easier if\u00a0<\/em>local businesses can fully provide the structured data to search engines. He continued to direct local businesses to Google Business Profile, as that\u2019s the perfect way for them to provide the structured data Google is craving. It\u2019s all about \u201chow relevant\u201d you are to the consumer, according to Denise Casagrande from PCG Digital<\/a>.<\/p>\n

In the end, local SEO is all about stellar content. For Bill Hartzer of Hartzer Consulting<\/a>, optimizing content for machine learning \u201cstill comes down to keyword research.\u201d<\/p>\n

On Their SEO Secrets<\/h2>\n

Everyone has a different opinion when it comes to the secret for a successful local SEO strategy. For Garrett Sussman at Grade.us<\/a>, reviews are key, while for Bill Hartzer, it\u2019s all about content and consumer education. Low-cost advertising on the Google Display Network plays a big role for David Szetela at FMB Media<\/a>. User experience is a must to get conversions, per Michelle Stinson Ross.<\/p>\n

For us at Advice Local, it\u2019s about finding the right balance. You must have great content, accurate citations and listings \u2013\u00a0preferably submitted in real time to avoid discrepancies \u2013 and you have to partner with the right people.<\/p>\n

<\/div>\n
\n
What’s in the Cards for Local #SEO in 2019? Experts Weigh In by @BernieColeman #DigitalMarketing<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

We worked hard the entire year to help local businesses get found online. Request a demo<\/a> today to see how we can help you, too.<\/p>\n","protected":false},"excerpt":{"rendered":"

2018 is finally gone. It was a fun and exciting year for the local SEO industry! We got voice search-ready, […]<\/p>\n","protected":false},"author":3,"featured_media":11035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"\nWhat's in the Cards for Local SEO in 2019? 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