{"id":11073,"date":"2019-01-11T09:51:58","date_gmt":"2019-01-11T15:51:58","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11073"},"modified":"2019-01-11T09:51:58","modified_gmt":"2019-01-11T15:51:58","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/what-is-local-seo\/","title":{"rendered":"What Is Local SEO?"},"content":{"rendered":"

Local SEO<\/a> is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It\u2019s perfect for service-based businesses, or for businesses located in a certain area that don\u2019t want to target a nationwide audience. Before we start diving into the specifics of local SEO and the wonders it does for local or multi-location businesses, let\u2019s talk about what search engine optimization is.<\/p>\n

\"Lead<\/a><\/div>\n

What Is SEO?<\/h2>\n

SEO \u2013\u00a0or search engine optimization \u2013\u00a0is a series of digital strategies that bring online visibility to brands and businesses. These strategies include creating a website that is user-friendly and keyword-optimized, as well as constantly crafting content that is valuable and interesting to readers. A website that always has fresh content will give potential customers the idea that business is booming and that the company takes good care of their clients, while at the same time telling Google that they have E-A-T.<\/p>\n

Google\u2019s E-A-T means \u201cexpertise, authoritativeness and trustworthiness.\u201d It is one of the top three considerations for Page Quality. When a business consistently puts out content showcasing that they are experts, have authority and are trustworthy in a particular subject, Google ranks them higher. Higher rankings equal greater online visibility.<\/p>\n

SEO is extremely important for brands, online publications and magazines that target a nationwide \u2013\u00a0or even a worldwide \u2013 audience. They want to get traffic to their websites; it doesn\u2019t matter where\u00a0<\/em>that traffic comes from. For local businesses \u2013 a plumber, for example \u2013 it\u2019s not just about getting traffic to their website. It\u2019s about getting conversions,\u00a0which only come from high quality\u00a0<\/em>traffic<\/em>. To get conversions, a plumber would need to create content that is optimized to attract local searches in the areas they serve.<\/p>\n

The Importance of Local SEO<\/h2>\n

As we mentioned before, local SEO is a search engine optimization strategy that targets local customers. In order to reach that desired audience \u2013\u00a0the one that will turn traffic into high quality traffic\u00a0<\/em>that actually converts \u2013\u00a0it\u2019s essential that a local business is visible in the right places.<\/p>\n

If a local business is not visible online,\u00a0are they even visible at all?<\/p>\n

There is only a limited number of potential customers looking for a local business offline \u2013\u00a0by walking or driving around the neighborhood, or maybe by getting a direct referral from a friend. When a business\u2019 online presence is not duly optimized, they are missing out on the potential customers that are finding their competitor instead of them.<\/p>\n

Did you know that 46 percent of all searches on Google are seeking local information? People in the online world are not joking around. They\u2019re spending their time searching for things they actually<\/em>want or need \u2013\u00a0as opposed to mindlessly walking around a shopping center, for example. Online consumers are purposefully looking for a service in their area, and once they find what they\u2019re looking for, 76 percent of them will visit a local business within 24 hours.<\/p>\n

Local businesses that are not visible online are definitely\u00a0<\/em>losing potential customers to the competition.<\/p>\n

What Constitutes Local SEO?<\/h2>\n

Local SEO is not just one\u00a0<\/em>thing. Local SEO is a big strategy comprised of a group of smaller tactics. Some of these tactics include online business directories, local citations, reviews, social signals and link building, among others. Let\u2019s explore the most important of them.<\/p>\n

Online Business Directories<\/h3>\n

Online business directories<\/a> make up one of the best local SEO tactics for local businesses; this is also one of our specialties, so make sure you request a demo<\/a> today to see how we help local businesses get found online through listing management<\/a>. Having an optimized website is only a start \u2013\u00a0local businesses need to have that website seen by the right people. Business listings do just that. They showcase a local business\u2019 information to their local audience, instantly increasing the reach and online visibility of the business.<\/p>\n

One of the most important listings for local businesses \u2013\u00a0if not the most<\/i>\u00a0important \u2013 is Google Business Profile (formerly Google My Business). This powerful listing lets businesses share posts, photos, events and special deals & offers. It also provides a way for businesses to communicate with potential customers through Google Messaging and gives the business\u2019 customers a platform to leave reviews. Here\u2019s a little something we wrote to help you master Google Business Profile in 2019<\/a>.<\/p>\n

According to David Mihm, 90 percent of a business\u2019 leads are coming from Google<\/a>, and a large portion of that 90 percent can be attributed to Google Business Profile. This is reason enough to focus on creating a Google Business Profile (GBP) listing.<\/p>\n

In addition to GBP, Bing, Yelp and smaller niche directories are just as important. Each allows for the business\u2019 NAP (name, address and phone number), and many will also include a link to the business\u2019 website, which helps to build trust among search engines and consumers. When submitting a business to online directories, it is important to submit to the best of the best. Quality listings are just as important as quantity. Here lies the list of best directories for 2019<\/a>.<\/p>\n

Another plus of having well-optimized listings on GBP, Bing and Yelp is that they allow voice-enabled devices to spotlight the business in voice searches. This voice search readiness infographic<\/a> tells you all about it.<\/p>\n

Local Citations<\/h3>\n

Citations are mentions of a business. Online citations, one of our areas of expertise<\/a>, usually include the name, address, phone number and URL of a business \u2013\u00a0think of an online version of the Yellow Pages. Local citations are found in local directories and can help a local business receive exponential reach, helping them to get found online by potential customers who may not have found it otherwise. All of this, of course, applies only if the business data included in the citation is accurate.<\/p>\n

Inaccurate \u2013\u00a0or bad \u2013 data can have the opposite effect on a local business. It can result in a lack of trust from potential buyers who have trouble identifying a business\u2019 actual\u00a0<\/em>phone number or current address. Wouldn\u2019t you lose trust in a plumber in McKinney, TX if your call is answered by an accountant all the way in Southlake, TX instead? The answer is most likely yes. <\/span><\/p>\n

The best way to deal with bad data is to get it cleaned up. Our free Online Visibility Report<\/a> can help with that. You can run the report for any local business, then follow these steps to get rid of that bad data<\/a>.<\/p>\n

Once a business\u2019 data has been cleaned up, they can then focus on building consistent citations across the web. Submitting a local business\u2019 information to data aggregators, local directories, review sites, social media platforms and niche directories is the best way to build citations. These citations must be constantly monitored to ensure their accuracy.<\/p>\n

Reviews<\/h3>\n

Would you hire a roofer that has a rating of 2 stars on Google with claims of the roof leaking one week after the job is complete? <\/span> Probably not. The online world and the increase in access to information have resulted in the need to trust what other people say about the products or services you \u2013\u00a0as a consumer \u2013 want to purchase.<\/p>\n

Reviews are so important because 97 percent of consumers say that reviews influence their buying decisions. Even further, 88 percent of consumers have also said that they trust online reviews as much as personal recommendations.<\/p>\n

These mind-blowing stats only show that reviews can make or break a local business. Reviews are not only important to attract customers, they are also essential to send signals to search engines. These signals tell search engines, like Google, important information about a website \u2013 they impact the website\u2019s placement in search results.<\/span> This doesn\u2019t mean that a business with bad reviews is automatically sent to the digital dungeons, but the business should be doing everything in their power to encourage positive reviews and respond to them \u2013\u00a0even those that are bad.<\/p>\n

<\/div>\n
\n
What Is Local #SEO? @BernieColeman explores here!<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Local SEO Will Help Pave the Path to Success<\/h2>\n

We\u2019ve only hit the tip of the iceberg on what local SEO is. Download our Epic Guide to Local SEO<\/a> and take a deep dive into each of the components that make up a comprehensive local SEO strategy.<\/p>\n

Local SEO is the way to go for any local business that wants to receive the right kind of traffic from the right kind of consumer \u2013\u00a0and we know exactly how to achieve this. Request a demo<\/a> today to see how our local SEO technology and services help local businesses get found online each and every day.<\/p>\n","protected":false},"excerpt":{"rendered":"

Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It\u2019s […]<\/p>\n","protected":false},"author":3,"featured_media":11075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"\nWhat Is Local SEO? | Advice Local<\/title>\n<meta name=\"description\" content=\"Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. 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