{"id":11102,"date":"2019-01-25T09:47:23","date_gmt":"2019-01-25T15:47:23","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11102"},"modified":"2019-01-25T09:47:23","modified_gmt":"2019-01-25T15:47:23","slug":"how-to-improve-website-placement-with-content","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-improve-website-placement-with-content\/","title":{"rendered":"How to Improve a Website’s Placement With the Right Content"},"content":{"rendered":"

We don\u2019t intend to sound like a broken record, but yet again, content has proven itself crucial<\/a> to the success of a brand in the digital atmosphere \u2013 from the local business to the corporate empire!<\/p>\n

\"What<\/a><\/div>\n

Content Is Still King and Key to Improving a Website\u2019s Placement<\/h2>\n

A business can and should leverage content on their website to improve placement and convert browsers into buyers. Through the utilization of information available at our disposal right now\u00a0<\/em>and through some smart marketing strategies \u2013 or as Hubspot\u2019s Dan Tyre says, \u201csmarketing,\u201d \u2013 we can drive real results. Let\u2019s start with what Google\u2019s John Mueller has to say.<\/p>\n

The Word from Google<\/h3>\n

Just recently, Mueller hosted a Google Webmaster Central hangout. In the hangout, a participant posed a question regarding concerns that though their website is technically flawless, they\u2019re struggling with how to garner higher placement overall in search.<\/p>\n

To this, Mueller responded<\/a> that even the most technically perfect website can lack in relevance without the right \u2013 you guessed it \u2013 content. Content uses keywords, engages audiences, answers questions and creates the opportunity for continuous growth, which will undoubtedly factor into higher placement.<\/p>\n

On Optimizing a Website\u2019s Content<\/h2>\n

Mueller offered two suggestions right off the bat in relation to crafting content<\/a> with a mission:<\/p>\n