{"id":11156,"date":"2019-02-05T04:00:45","date_gmt":"2019-02-05T10:00:45","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11156"},"modified":"2019-02-05T04:00:45","modified_gmt":"2019-02-05T10:00:45","slug":"how-to-bing-places-listing","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-bing-places-listing\/","title":{"rendered":"How to Enhance a Local Business’ Online Presence With Bing Places"},"content":{"rendered":"

Business owners today must prioritize getting their businesses found online<\/a>. Bing Places is one of the best tools to help them accomplish this. The Bing-powered listing helps local businesses attract new clients by easily and conveniently displaying their information when a potential customer searches online for any goods or services the business provides.<\/p>\n

\"Local<\/a><\/div>\n

While claiming, creating and optimizing a listing on Bing Places might sound easy, the process comes with its own set of challenges. Fortunately, we have an experienced team of specialists at Advice Local that help businesses get found online every day \u2013 not only on Bing Places but on many other listings and data aggregators on our Data Amplifier Network<\/a>. If you’d like to see just how they do it, request a demo<\/a> today!<\/p>\n

We\u2019ve put together a little how-to guide to help you help local businesses get found on Bing Places. Let’s start with the basics.<\/p>\n

Creating and Claiming a Bing Places Listing<\/h2>\n

The first step in getting businesses found online is to check for any existing listings. Bing most likely already has a listing for the business, in which case the listing needs to be claimed.<\/p>\n

If for any reason the business you\u2019re looking for doesn\u2019t have a listing yet, then you can easily make one by creating an account<\/a>. Don\u2019t worry: you don\u2019t have to be the business owner. You can just be a verified representative. Multiple locations are covered by Bing\u2019s bulk upload tool.<\/p>\n

\"Learn<\/p>\n

When you create a new user, Bing allows you to import your information directly from Google Business Profile (formerly Google My Business) \u2013 very convenient! If the business you\u2019re trying to get listed doesn\u2019t have a Google Business Profile (GBP) listing, you can also add the information manually.<\/p>\n

For the purposes of this guide, let\u2019s assume that this particular business doesn\u2019t have a GBP listing, so we\u2019ll start from scratch.<\/p>\n

Step 1.\u00a0<\/strong>Select business type. Here you\u2019ll be asked to choose a business size depending on the number of locations it has. The options are small or medium business, chain business or online business. You can also choose the option \u201cI manage business listings on my client\u2019s behalf,\u201d which is what an agency working with multiple clients would select.<\/p>\n

Selecting the last option immediately prompts a pop-up for the Bing Places API. Bing Places has its own API and lets you check if your agency is eligible for their trusted partner program. To be eligible, your agency needs to manage more than 10,000 listings for clients and have strict data quality checks.<\/p>\n

If your agency is not eligible for Bing\u2019s program, you can still create a regular agency account. We are part of Bing\u2019s trusted partner program and submit to Bing Places via API, so don\u2019t worry, we have you covered if you partner with us.<\/p>\n

Step 2.\u00a0<\/strong>Create an account. You can do this with your Google, Facebook or Microsoft account. If you want to create a specific account for just for this process, you can do that, too.<\/p>\n

Step 3<\/strong>. Create a profile. Fill out your contact information and select your notification options.<\/p>\n

\"How<\/p>\n

Step 4<\/strong>. Search for the business. You can hunt for the business by using a phone number or a business name and location.<\/p>\n

If the business you searched for already has a Bing Places listing, you can claim it and edit the details.<\/p>\n

\"How<\/p>\n

Step 5<\/strong>. If the business is not already on Bing, you can create the listing from scratch. To create a listing, enter basic information like the business\u2019 name, phone number, address and website.\u00a0As you type, you will see a preview of the listing on the right side of the screen.<\/p>\n

\"Create<\/p>\n

The next section asks questions about the nature of the business. It will let you choose a segment, add up to ten categories and enter a description. Be as descriptive as possible, but not too wordy. If you select more than one category, it will ask you to pick your main business type.<\/p>\n

Afterward, you\u2019ll be asked to enter service areas, if there are any. In this section, you can choose to hide the address of the business, in case it\u2019s a home address. Following the service areas, you will be prompted to enter contact details, like an email address, as well as social media profiles (all of which are optional).<\/p>\n

Step 6<\/strong>. Add images. Bing Places allows up to 100 different photos, so make sure you utilize the opportunity! To have an outstanding listing, take the following tips into consideration when uploading photos.<\/p>\n