{"id":11169,"date":"2019-02-08T09:52:26","date_gmt":"2019-02-08T15:52:26","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11169"},"modified":"2019-02-08T09:52:26","modified_gmt":"2019-02-08T15:52:26","slug":"monitor-google-my-business-listing","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/monitor-google-my-business-listing\/","title":{"rendered":"Why Businesses and Brands Need to Monitor Their Google Business Profile Listing"},"content":{"rendered":"

Businesses and brands of all shapes and sizes must claim, create and monitor their Google Business Profile (previously Google My Business) listing<\/a>. It\u2019s about more than the name, address and phone number (NAP), but I\u2019ll get into that in a bit. First, here\u2019s a little story for you…<\/em><\/p>\n

\"The<\/a><\/div>\n

Google Business Profile Can Build a Brand or Damage One<\/h2>\n

Is Hell on Earth closer than we think? According to a student at the Hornsea School and Language College, it\u2019s located in East Yorkshire. Just this week, it was discovered that a student at this school played a prank by naming the school\u2019s Google Business Profile listing \u201cHornsea Prison & Hell on Earth.\u201d<\/a><\/p>\n

I spotted this while scrolling Facebook and knew immediately that I needed to share the details with you. (Thanks Joe<\/a> for making it even easier to prove my point.)<\/em><\/p>\n

\"Monitoring<\/p>\n

Businesses create a Google Business Profile (GBP) listing because they want to get found online, display the right address, and have up-to-date business hours \u2013 but it goes beyond that.<\/p>\n

Monitoring Google Business Profile Listings Is a Must \u2013 Here\u2019s Why<\/h3>\n

If this school had claimed their listing, this naming incident wouldn\u2019t have happened (at least not easily)<\/em>. As you may know, anyone can suggest a business name for a place, but on claimed GBP listings, the business owner has to accept the change.<\/p>\n

Are you aware that you can submit a public edit to any business listing on Google Business Profile, claimed or otherwise? If the business doesn\u2019t monitor these suggested edits, some can and will go public.<\/p>\n

We\u2019ve actually talked to you before about the importance of monitoring listings. Photos need to be monitored, too. Several years back, a customer at a Bed, Bath and Beyond uploaded a photo taken at a local store to their GBP listing. While this photo could be considered quite funny, is this best first impression for a brand?<\/p>\n

\"Google<\/p>\n

Brand-damaging items like these can happen to both claimed and unclaimed listings. People can even create a listing for a business they don\u2019t own and include their own website URL and contact information on the listing. Companies do this underhanded work periodically to get their competitors\u2019 leads. A business will sometimes create a listing for a business that isn\u2019t legitimate in order to sell the leads to other businesses for a fee.<\/p>\n

Spam listings are a really big issue on Google Business Profile, and they are taking up prime real estate in the local pack. Here\u2019s how to report a Google Business Profile spam listing<\/a>.<\/p>\n

Steps to Take to Avoid Google Business Profile Listing Issues<\/h2>\n
    \n
  1. Claim each GBP listing<\/a> for the business or brand and each location. Don\u2019t forget to get duplicates removed, and mark closed locations as \u201cclosed.\u201d<\/li>\n
  2. Optimize each listing, including accurate NAP, product and service descriptions and even the photos. Each component is important and should be completed.<\/li>\n
  3. Regularly monitor each listing for public suggestions, photos uploaded by customers and changes such as business hours during holidays, etc.<\/li>\n<\/ol>\n

    Building Out a Google Business Profile Listing That Converts<\/h2>\n

    Creating, claiming and optimizing a Google Business Profile listing is only the first step to having a Google Business Profile listing that converts consumers to customers. Businesses should leverage each feature available to them within the listing.<\/p>\n

      \n
    1. Utilize Google Business Profile posts<\/a><\/li>\n
    2. Understand Google Business Profile insights<\/a><\/li>\n
    3. Use the Google Business Profile App<\/a><\/li>\n<\/ol>\n

      Remember, it\u2019s not a \u201cbuild it and they will come\u201d world. Build it, update it, monitor it and refine it \u2013\u00a0then they will come!<\/p>\n

      <\/div>\n
      \n
      Why Businesses and #Brands Need to Monitor Their #Google Business Profile Listing by @BernieColeman #GBP<\/a><\/div>\n

      Click To Tweet<\/a><\/p>\n

      <\/div>\n<\/div>\n

      Help Is Always Available<\/h2>\n

      Our Google Business Profile expertise is just one of the many reasons our partners love us here at Advice Local \u2013 request a demo<\/a> to get a tour of our local presence management solution.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Businesses and brands of all shapes and sizes must claim, create and monitor their Google Business Profile (previously Google My […]<\/p>\n","protected":false},"author":3,"featured_media":17946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,9],"tags":[],"class_list":["post-11169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business","category-local-seo"],"yoast_head":"\nWhy Businesses Need to Monitor Their Google Business Profile Listing<\/title>\n<meta name=\"description\" content=\"Businesses and brands must claim and monitor their Google Business Profile listing. 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