{"id":11205,"date":"2019-02-26T10:16:25","date_gmt":"2019-02-26T16:16:25","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11205"},"modified":"2019-02-26T10:16:25","modified_gmt":"2019-02-26T16:16:25","slug":"local-seo-stats-2019","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-seo-stats-2019\/","title":{"rendered":"Local SEO Stats That Need to Be Considered"},"content":{"rendered":"

How crazy is it that we\u2019re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us, and it keeps getting better. It\u2019s still early in the year, which means there\u2019s plenty of time to crank things up and refocus our local search goals<\/a> based on new information. And boy, do we have some new information for you!<\/p>\n

\"Check<\/a><\/div>\n

Today, we\u2019re focusing solely on stats that need to be considered this year when devising a local search plan. Believe us when we say that they\u2019ll have even the most expert marketers rethinking their strategies.<\/p>\n

The Local Business Will Dominate<\/h2>\n

We wouldn\u2019t be Advice Local if we didn\u2019t start with the local businesses we work tirelessly for every day. We firmly believe that 2019 will be the best year yet for local businesses, as they have more power than ever to dominate in the local search environment.<\/p>\n

This goes for their visibility, profitability and retention of new customers. Get this: 72 percent<\/a> of customers who search for something locally will go to a business within five miles of their location. That means it\u2019s vital to start with the almighty Google Business Profile (formerly Google My Business) listing to make sure the address is correct, the location can be found on Google Maps, and the owner is advertising properly in their geo-location.<\/p>\n

According to The Manifest<\/a>, of the 500 people surveyed, 77 percent of smartphone users access navigation applications on the regular. Google Maps is the most popular, with 67 percent of respondents saying that it offers better directions than its competitors, such as Waze.<\/p>\n

\"GPS<\/p>\n

We\u2019ve talked at length about the importance of local businesses having mobile-friendly sites. User-friendly mobile websites that are pleasing to the eye create trust for the customer. The content should be localized and straightforward for searchers on the move (the Super-Empowered Consumer always is!), and should link to a contact number. 61 percent<\/a> of mobile searchers are more likely to contact the local business with a well-made mobile website.<\/p>\n

Lastly, 75 percent of local mobile searches result in an in-store visit within a 24-hour period. That\u2019s huge! Small business owners can\u2019t miss these opportunities to hit the ground running with the right marketing and advertising efforts.<\/p>\n

Never Underestimate Positive Reviews<\/h2>\n

\u00a0<\/strong>We\u2019ve covered the importance of reviews most notably in our Epic Guide to Local SEO<\/a>, and we always take the opportunity to revisit why. A positive review has the power to impact local SEO, offer feedback on parts of the business that need to be improved, and convince customers to select the local business.<\/p>\n

That last one is the most important \u2013 84 percent<\/a> of consumers on the web trust online reviews as much as they would a recommendation from a friend! Be honest, that\u2019s probably not too surprising \u2013 we always read reviews first. Whether it\u2019s a new restaurant we want to visit or a product we\u2019re debating whether or not to order, a positive review easily pushes us over the edge.<\/p>\n

\"Recommended<\/p>\n

When people search for these products or services, they\u2019re probably doing it through a mobile phone. 80 percent<\/a> of people who use the internet regularly own a smartphone. On any given day, Google receives more than 63,000 searches<\/a>. That\u2019s a lot of power in the palm of our hands \u2013 but what about the local business owner\u2019s?<\/p>\n

Voice Search Readiness Is Part of the Local SEO Game Plan<\/h2>\n

In the fall of 2018, we published Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found<\/a>. Well, we haven\u2019t stopped talking about the vitality of voice search readiness since then! Being voice search-ready is crucial, especially for the local businesses we fear could get lost in the shift from not only desktop to mobile, but now to voice.<\/p>\n

\"Run<\/p>\n

ComScore reported that by 2020, 50 percent<\/a> of all searches will be done by voice. The bottom line: people are impatient, and they are tired of searching by hand! Whether it\u2019s through smartphones or a home speaker, the only effort required by voice search is taking a breath.<\/p>\n

When it comes to voice search, the name of the game is keeping it short and sweet. This goes for both searchers and content creators! The average length of a voice search answer is only 29 words<\/a>. People want the answers to their questions now, and concise content is one of the main ways to meet their needs \u2013 and make the featured snippet.<\/p>\n

The First Page and Featured Snippet<\/h2>\n

The driving force behind every search engine optimization effort is a highly coveted first page spot. This means that local businesses that have the information to match a search will need to step it up to be seen first. This is done through keyword-optimized content, circulated listings, a pristine GBP listing and correct local citations. Here\u2019s the sad reality: 75 percent of searchers will not go past page one if they don\u2019t see what they\u2019re looking for.<\/p>\n

\"Featured<\/p>\n

With Google\u2019s featured snippet, chances are it\u2019s the first thing a mobile searcher sees. It\u2019s the portion of information at the top of the screen that\u2019s marked off in a box with a corresponding link. This is what Google determines as the highest-ranking piece of content that answers the searcher\u2019s question. It is the<\/em>\u00a0spot to earn<\/a>; it means the content contains all of the right keywords, perhaps plays with different mediums, and is deemed the best answer overall by the engine.<\/p>\n

When planning a local content strategy (which we can help with!), playing to win the featured snippet is the only way to go. According to Hubspot<\/a>, content that makes the featured snippet garners twice as many click-throughs!<\/p>\n

<\/div>\n
\n
Local #SEO Stats That Need to Be Considered by @BernieColeman #QueenofLocalSEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

The Takeaway<\/h2>\n

It\u2019s easy to get overwhelmed by these statistics and rethink every existing plan. That\u2019s not our goal! Here at Advice Local, we want to help our partners and local businesses create the best plan to accommodate the changing times. And, times are a-changin\u2019 for local search! For expert help to ensure local SEO strategies are on the right track, request a demo today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

How crazy is it that we\u2019re already through February? This year has been moving quickly! The beginning of 2019 held […]<\/p>\n","protected":false},"author":3,"featured_media":16995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-11205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-local-seo"],"yoast_head":"\nLocal SEO Stats That Need to Be Considered | Advice Local<\/title>\n<meta name=\"description\" content=\"We\u2019re well into 2019, but it\u2019s not too late to revamp local SEO strategies in this defining year. 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