{"id":11256,"date":"2019-03-07T11:15:55","date_gmt":"2019-03-07T17:15:55","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11256"},"modified":"2019-03-07T11:15:55","modified_gmt":"2019-03-07T17:15:55","slug":"local-presence-management-case-study-multi-location-brand","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-presence-management-case-study-multi-location-brand\/","title":{"rendered":"How Our Local Presence Management Solution Achieved All of Our Pest Control Client&#8217;s Goals"},"content":{"rendered":"<p>At Advice Local, we know that our digital marketing and <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/local-presence-management-strategy-businesses-need\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_03_07_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=local_presence_management_strategy\">local presence management strategies<\/a> are effective. But, saying is one thing\u2026 showing is where it\u2019s at and we\u2019re doing that today.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/products\/locator-pages\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=locator_pages_learn_more\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/05\/Locator-Map.png\" class=\"acb-banner-image\" alt=\"Advice Locator Map [ad]\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/05\/Locator-Map.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/05\/Locator-Map-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<p>In 2018, we took on a new client, an international pest control company that operates in 23 countries. This brand has a presence within 47 states across the United States, and serve more than 300 individual locations. They came to Advice Local in search of local SEO expertise, which we gladly provided.<\/p>\n<p>Our work with them led to success in their local presence management efforts, profits, and visibility on the web. Here is an in-depth look into the work we performed for this pest control company, and are digital efforts which contributed to their successes.<\/p>\n<h2>A Deep Look Into Our Local Presence Management Work<\/h2>\n<p>First, we scheduled a meeting with our client to better understand the issues they perceived with their online presence. We do this with all of our potential clients; hearing what they believe is not working \u2013 as well as the goals they want to achieve \u2013 is factored into the foundation of the work we do for them. From there, we performed a full audit to discover exactly what items needed to be tackled first to reach the client\u2019s main goal: increasing traffic and revenue.<\/p>\n<h3>After their audit, we found the following major issues with their locations\u2019 digital presence:<\/h3>\n<ul>\n<li>They were missing locations\u2019 listings across the local ecosystem.<\/li>\n<li>There was inconsistent and inaccurate NAP (name, address, and phone number) data for existing locations, both in online business directories and search engine listings.<\/li>\n<li>There was missing location data across the entire local ecosystem, not just a single network.<\/li>\n<li>There were low rankings in many areas.<\/li>\n<\/ul>\n<h3>The Client\u2019s Vision<\/h3>\n<p>This brand had more than one goal in mind, and they weren\u2019t playing around with their specific expectations! Their first goal was to increase traffic to their location pages by 35 percent by amping their visibility in local key markets. Secondly, they wanted to make sure that at least 90 percent of all of their data across the web was accurate. It\u2019s no doubt that, with more than 300 locations, we had a challenge in store for us! Lastly, they wanted to increase clicks and calls from their Google Business Profile (previously Google My Business) listings by 25 percent and 15 percent, respectively.<\/p>\n<h3>The Advice Local Solution<\/h3>\n<p>This pest control brand was working with another local presence management company at the time, which had more than 27,000 location listings \u2013 but it wasn\u2019t enough to reach the client\u2019s goals because of optimization and accuracy issues.<\/p>\n<p>In order to provide a better solution, we completed a detailed audit of all the citations for the listings created with the other company. We also made sure that any duplicate suppression listings were tracked down and cleaned up. We used multiple tools and methods to find and fix the errors on these location listings in order to create consistency in the data. If you know us, then you know how frequently we mention the importance of consistency, and how it can make or break business opportunities! Those missed opportunities with each location were addressed quickly.<\/p>\n<p>After the audit and research, we knew a visibility increase could only be achieved through a combination of citation building, citation cleanup, on-page website changes, content discovery topics and schema markup. We conducted another by-hand discovery of all citations, looking for faulty live links and incorrect phone numbers. We also created a unique listing package to avoid any overlap with the existing 27,000 listings created by the other company. We identified 10 new vertical sites and submitted accurate business\u2019 data to them, creating new visibility opportunities for the client\u2019s locations!<\/p>\n<p>Increasing customer actions via Google Business Profile (GBP) was also a goal for the client, so we then focused on auditing each location\u2019s GBP listing for accuracy. We wanted to obtain their insights on actions, rankings, photos and queries, among others. GBP offers untold information on individual locations, but only when they\u2019re fully optimized. That\u2019s why we optimized each listing with relevant information \u2013 like products, services, coupons and offers \u2013 and added approved photos. In short, we created the dream listing that every business needs no matter their size! We then ensured each listing linked to the respective landing page, and finally corrected any duplicate or inaccurate listings.<\/p>\n<h3>We took a series of additional steps to achieve this brand\u2019s goals. Our work included:<\/h3>\n<ul>\n<li>Local optimization practices, like <a href=\"\/products\/listing-management-services\/\">local listing management<\/a>, optimization and promotion.<\/li>\n<li>Website technical optimization.<\/li>\n<li>Context semantics content ideation.<\/li>\n<li>Relevant and quality inbound referring domain, particularly local-specific links.<\/li>\n<li>Custom reporting on goals &amp; progress.<\/li>\n<\/ul>\n<h3>The Incredible Results<\/h3>\n<p>After putting our plan in action, the pest control brand started seeing results within only two months! This is what we were able to provide in that short time frame:<\/p>\n<ul>\n<li>The listing searches reached the highest point in one week: <strong>26,381\u00a0<\/strong>searches!<\/li>\n<li><strong>6,973+\u00a0<\/strong>keyword positions moved up in rankings across all locations.<\/li>\n<li>Bing organic keyword positions were up by <strong>14,146\u00a0<\/strong>in a positive direction.<\/li>\n<\/ul>\n<h3>By the third month, we added these following successes:<\/h3>\n<ul>\n<li>Impression data reached its highest point \u2013\u00a0over <strong>200,000\u00a0<\/strong>for three consecutive months.<\/li>\n<li>Total clicks reached its highest point \u2013\u00a0over <strong>60,000\u00a0<\/strong>for three consecutive months.<\/li>\n<\/ul>\n<h3>On our own Advice Local dashboard, we noticed after three months:<\/h3>\n<ul>\n<li>A <strong>38\u00a0<\/strong>percent growth on NAP score.<\/li>\n<li>A <strong>38\u00a0<\/strong>percent growth on visibility.<\/li>\n<li>A <strong>58\u00a0<\/strong>percent growth on directory score.<\/li>\n<\/ul>\n<h3>As for their GBP listings, after four months we achieved the following:<\/h3>\n<ul>\n<li>Profile views up <strong>127<\/strong> percent.<\/li>\n<li>Search views up <strong>81<\/strong> percent.<\/li>\n<li>Google Maps views up <strong>15<\/strong> percent.<\/li>\n<li>Bing search impressions up <strong>83<\/strong> percent.<\/li>\n<li>Other listing impressions up <strong>61<\/strong> percent.<\/li>\n<\/ul>\n<p>On Bing, we saw an increase from 7,500 monthly searches to almost 15,000! We saw amazing results on Yelp as well, with appearances jumping to an all-time high of over 500,000 for five consecutive months. With our solution, we didn\u2019t just reach their goal of 35 percent increased traffic \u2013 our client also saw <strong>the most profitable month in company history<\/strong>. How incredible is that?<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Local+Presence+Management+Case+Study+%E2%80%93%C2%A0An+Award-Winning+Multi-Location+%23Brand+Solution+by+%40GetPlacedLocal+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/local-presence-management-case-study-multi-location-brand\/' target='_blank'>Local Presence Management Case Study \u2013\u00a0An Award-Winning Multi-Location #Brand Solution by @GetPlacedLocal #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Local+Presence+Management+Case+Study+%E2%80%93%C2%A0An+Award-Winning+Multi-Location+%23Brand+Solution+by+%40GetPlacedLocal+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/local-presence-management-case-study-multi-location-brand\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Our Local Presence Management Strategies Result in Happy Clients!<\/h2>\n<p><a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/what-is-local-presence-management\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_03_07_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=what_is_lpm\">Partnering with this international brand<\/a> and helping them achieve the success they wanted was a thrilling mission. We knew our methods would work because we see them work every day for other businesses and brands like them!<\/p>\n<p>Our local presence management solution increased their visibility and resulted in clear conversions that made their investment with us worthwhile. We\u2019re ready to do the same for other companies! <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_03_07_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=request_a_demo\">Request a demo<\/a> today to learn how we can help the businesses you represent, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Advice Local, we know that our digital marketing and local presence management strategies are effective. But, saying is one [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":11257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-11256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing-management","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Local Presence Management Achieved Client\u2019s Goals | Advice Local<\/title>\n<meta name=\"description\" content=\"Our local presence management efforts with a pest control brand resulted in increased visibility, traffic and revenue for the client. 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