{"id":11400,"date":"2019-04-09T04:00:27","date_gmt":"2019-04-09T09:00:27","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11400"},"modified":"2019-04-09T04:00:27","modified_gmt":"2019-04-09T09:00:27","slug":"voice-search-friendly-content","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/voice-search-friendly-content\/","title":{"rendered":"Best Practices for Creating Voice Search-Friendly Content"},"content":{"rendered":"

In today\u2019s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent of all searches will be voice searches by 2020. If you haven\u2019t already, it\u2019s time to acknowledge voice search<\/a> for the powerful change that it brings. It\u2019s a total game-changer!<\/p>\n

\"The<\/a><\/div>\n

Over one billion voice searches are conducted every month – are you optimizing your clients\u2019 websites for that level of popularity? Now is the time to figure out what voice assistants and people using voice search are looking for via search engines. If a local business is not answering the public\u2019s questions correctly, then they\u2019re not outranking the competition.<\/p>\n

Four Best Practices to Help a Local Business Get Found in Voice Search<\/h2>\n

But don\u2019t worry! At Advice Local, we won\u2019t let your local business clients lose potential customers to the competition. There are certain things to keep in mind when producing content to fit the ever-evolving needs of voice search. I know I\u2019ve mentioned some of these before, but as voice search is evolving so are the steps you need to take to help local businesses get found.<\/p>\n

1. Adapt Website Content for Long-Tail Keywords\u00a0<\/strong><\/h3>\n

When it comes to search engines, we\u2019ve been taught to keep it simple, leave out unnecessary things like conjunctions and punctuation in our queries. With the rise of voice search, things have taken a turn \u2013 for the better! Voice searches can be seen as having a conversation with a friend: \u201cHey, Siri, what\u2019s the name of the Mexican restaurant on Main Street?\u201d That\u2019s why in voice searches, people rely on \u201clong-tail keywords.\u201d<\/p>\n

Long-tail keywords are exactly that: long-tailed; they are longer than regular keywords. For instance, a long-tail keyword might be \u201cplumbers in the St. Louis area\u201d while a short-tail keyword might be just \u201cplumbers St. Louis.\u201d If businesses include long-tail keywords in their content, they will not only appeal to more readers, but they will also find themselves more on voice searches.<\/p>\n

Think about it this way: old searches were awkward and short, but new voice searches are longer and more natural<\/a>. Therefore, content needs to become more conversational, too. Businesses should keep it simple and avoid jargon that might not rank well with searches.<\/p>\n

2. Answer Questions With the Featured Snippet<\/h3>\n

The voice search generation<\/a> isn\u2019t just looking for answers; they\u2019re looking for answers now<\/em>. They expect to see results within seconds, and more often than not, they\u2019re turning to the top Google results. That\u2019s why the featured snippet<\/a> is so incredibly important. It\u2019s the highly sought-after holy grail of search engine placement.<\/p>\n

You\u2019ve seen featured snippets more times than you can count at the top of a Google search. It\u2019s the blocked-off, emphasized answer to your question, usually stemming from a detailed FAQ page or an authoritative blog. The answer is straightforward and to the point, which makes finding your results easier than ever.<\/p>\n

Desktop and mobile searches aren\u2019t the only ones highlighting this featured snippet. When someone conducts a voice search, Google will almost always reply with the featured snipped as the only answer. According to digital agency ROAST, a whopping 80 percent of the answers given by the Google Assistant come from featured snippets. Therefore, the more featured snippets a business can snag, the more often their content will appear in voice search results. Don\u2019t you love that? I sure do.<\/p>\n

As you know, businesses should keep their blog posts and other content concise, easy-to-read and on-topic for a chance to win that featured snippet. They need to think about the questions people ask, then address them in the most useful way possible.<\/p>\n

One way to find the questions people are asking is to run a Google search for a keyword and then see what other questions show up as suggestions. In the below example when I searched \u201chow to fix my sink\u201d the featured snippet went to a wikihow article and below that was a series of \u201cPeople also ask\u201d questions. These are potential questions people could ask in a voice search or, for that matter, in a desktop search. Including these questions in a business\u2019 website content is a no brainer.<\/p>\n

\"Example<\/p>\n

3. Keep Local SEO in Mind When Optimizing Content<\/h3>\n

A huge chunk of voice searches center on local queries. People are way more likely to ask their phone \u201cwhere\u2019s the nearest sushi restaurant?\u201d than they are to conduct thorough research on a topic. They want answers quickly, and these answers need to be locally relevant.<\/p>\n

That\u2019s why updating a local business listing<\/a> with the correct phone number and hours is a vital part of optimizing for voice search. In many ways, voice search and local businesses are a match made in heaven. Voice search looks for easy, close answers, and local businesses feed off the queries of nearby people who use voice search. We have the roadmap to getting local businesses found in voice search.<\/p>\n

\"Voice<\/p>\n

Not convinced? As BrightLocal pointed out in their Voice Search for Local Businesses Study<\/a>, 46 percent of voice search users look for a local business on a daily basis. If a local business isn\u2019t optimizing for voice search, then it\u2019s missing out on a bunch of potential customers.\u00a0<\/strong><\/p>\n

4. Ensure That the Business\u2019 Website Is Mobile-Friendly<\/h3>\n

According to Stone Temple Consulting, people between the ages of 25 and 34 are becoming increasingly comfortable using voice search in public, and you know what that means: they\u2019re using their smartphones to do so. Many of these searchers will visit a website after conducting a voice search, so the website must be optimized for mobile viewing in order to impress visitors. Clunky text instantly turns people away.<\/p>\n

Most importantly, the website needs to load quickly on mobile (and desktop too), plus give readers what they\u2019re looking for right away. Local businesses can increase their chances of converting a potential client by providing accurate information the second they access the business\u2019 website. Additionally, the site should be clean-cut and purposefully laid out. As a reminder, the Mobile-First Index<\/a> decides placement for a website\u2019s pages in desktop and mobile search for a pretty big chunk of searches today.<\/p>\n

One way to make the business\u2019 mobile website extra friendly is to include an easy-to-find FAQ page. This is where the searcher can access basic information, such as the business\u2019 hours, address, prices, services, etc. Here are some additional tips and tests on how a business\u2019 can check the mobile-friendliness of their website<\/a>.<\/p>\n

Voice Search Is Here for the Long Haul<\/h2>\n

I can tell you right now that voice search isn\u2019t just a passing trend or something for the young folks. Search engines and their algorithms are always changing, and as far as I can see, voice search is the present and future. It\u2019s so important that I created a voice search guide<\/a> to help you through the journey, and developed the first-of-its-kind Voice Search Readiness algorithm.<\/p>\n

<\/div>\n
\n
Best Practices for Creating #VoiceSearch-Friendly #Content by @BernieColeman #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

When optimizing a business\u2019 site for voice search, don\u2019t just think about the here and now. Find out how we help local businesses get found in desktop, mobile and voice searches every day \u2013\u00a0request a demo today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. […]<\/p>\n","protected":false},"author":3,"featured_media":11401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,16],"tags":[],"class_list":["post-11400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-voice-search"],"yoast_head":"\nBest Practices for Creating Voice Search-Friendly Content | Advice Local<\/title>\n<meta name=\"description\" content=\"More and more people are conducting their online searches via voice. 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