{"id":11490,"date":"2019-04-23T04:00:32","date_gmt":"2019-04-23T09:00:32","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11490"},"modified":"2019-04-23T04:00:32","modified_gmt":"2019-04-23T09:00:32","slug":"yelp-business-listings","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/yelp-business-listings\/","title":{"rendered":"Everything You Need to Know About Yelp Business Listings"},"content":{"rendered":"

I\u2019ve said it before and I\u2019ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp business listing is a no-brainer. Yelp is not only a powerful site but also an essential component of the Local Search Ecosystem; after all, Yelp makes it into the top three local pages within our listing management technology<\/a>.<\/p>\n

\"Download<\/a><\/div>\n

For search engines, review sites such as Yelp are considered the most authoritative when it comes to reviews, and no wonder! Since Yelp was founded in 2004, it has contributed millions of reviews for a variety of services, from restaurants to doctors and plumbing companies. It’s truly a hub of information for customers on the hunt for particular services. How often can you do a search for a local business without Yelp surfacing at the top?<\/p>\n

Now that we\u2019ve established just how powerful Yelp is, let\u2019s dig into why a Yelp business listing is important for local businesses or service area businesses<\/a>.<\/p>\n

The Importance of Yelp to Local Businesses<\/h2>\n

Every month, 73.9 million desktop users and 72.3 million mobile<\/a> users visit Yelp for help during their buying journey. Over 45 percent of consumers<\/a> surveyed by ReviewTrackers Online claimed that they check Yelp before making a purchase.<\/p>\n

This is exactly why local businesses can really benefit from creating and updating their listings on Yelp and monitoring their customers’ feedback. Not only does every business need a listing on Yelp, but every business also needs accurate information listed, including their address, phone number, hours of operation, etc. If a potential customer can\u2019t find a business on their favorite review site, they will likely move on to a business\u2019 competitor they can find.<\/p>\n

How to Claim a Yelp Business Page<\/h3>\n

Before creating a new Yelp page, check here<\/a> to see if a listing for the business already exists. If you can\u2019t find the particular local business you\u2019re looking for, then set up a new profile.<\/p>\n

\"How<\/p>\n

1. Complete the Business\u2019 Yelp Page Information<\/h3>\n

First things first: the company profile needs accurate details. Fill out basic information like the business\u2019 name, address and phone number (NAP). Include a website link as well. If the business has in-store hours or phone hours, list those, too.<\/p>\n

Additionally, the relevant categories for the business should all be detailed in the \u201cCategories\u201d space. Try to cover as many as possible to maximize the business\u2019 reach on Yelp, but don\u2019t overstate services if the company doesn\u2019t really offer them. Potential customers need to trust the business from the get-go.<\/p>\n

\"How<\/p>\n

2. Upload Compelling Images<\/h3>\n

Once the basic profile has been created, it\u2019s time to upload some high-quality images to give potential customers a better idea of what the business offers.<\/p>\n