{"id":11509,"date":"2019-04-25T04:00:04","date_gmt":"2019-04-25T09:00:04","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11509"},"modified":"2019-04-25T04:00:04","modified_gmt":"2019-04-25T09:00:04","slug":"how-to-guide-long-tail-keywords-voice-search-optimization","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/how-to-guide-long-tail-keywords-voice-search-optimization\/","title":{"rendered":"The Ultimate How-to Guide to Long-Tail Keywords and Voice Search Optimization"},"content":{"rendered":"

When it comes to optimizing content for search engines<\/a>, you might feel like there are a million things to remember. You know keywords are important, but when are you supposed to use them? Can you use multiple words or just one at a time? How do they help in the grand scheme of SEO? As a local marketer, you know the answer to most of these questions, but you also know voice search complicates things. Today we\u2019re going to dig into long-tail keywords and how to use them to help local businesses place higher in search results, specifically voice search results.<\/p>\n

\"The<\/a><\/div>\n

The Long and the Short of Long-Tail Keywords<\/h2>\n

Do long-tail keywords have you baffled? You\u2019re not alone. But don\u2019t worry \u2013 we\u2019ve put together a little guide to help you and other marketers, local or otherwise, with voice search optimization<\/a> through long-tail keywords. After reading this guide, you\u2019ll have a solid idea of why they\u2019re important, what role the keywords play in a business\u2019 online success and how to start using them right away.<\/p>\n

What Are Long-Tail Keywords?<\/h3>\n

In a nutshell, long-tail keywords are keywords that are grouped together to make up a phrase \u2013 often in the form of a question like \u201cHow do I fix my leaky faucet?\u201d or a statement like \u201cbest times to get an A\/C serviced.\u201d As you can see, long-tail keywords seem a bit more conversational.<\/p>\n

We did a little experiment to test the difference between searching for a keyword and searching for a long-tail keyword. Take a look below.<\/p>\n

\"keyword<\/p>\n

We first did a search for A\/C service. Since Google already knows we\u2019re located in McKinney, TX, it pulled results for A\/C repair companies in this area. Google has a hard time understanding intent<\/a> just from the words \u201cA\/C service\u201d so it also pulled information on car A\/C repair and results on how to repair or service an air conditioner.<\/p>\n

When we tried \u201cbest times to get an A\/C serviced,\u201d we got considerably different results.<\/p>\n

\"long<\/p>\n

Google pulled a variety of sources to determine the best times to get an A\/C serviced. None of the results were businesses located near McKinney, most likely because none of the local companies have created content to answer this question.<\/p>\n

\"local-focused<\/p>\n

When we modified the search to include \u201cin McKinney\u201d search results shifted back to showing local A\/C companies. Since Google didn\u2019t have an answer to the question in relation to McKinney, the search results shifted.<\/p>\n

Long-tail keywords add a level of intent that is hard to achieve with shorter keywords. This brings me to my next point.<\/p>\n

Why Are Long-Tail Keywords Important?<\/h3>\n

There is a single word to explain why long-tail keywords are important: intent. As shown in the example above, search engines have a hard time understanding intent from a single keyword \u2013 it\u2019s not the same to look for \u201cA\/C Service\u201d as it is to look for \u201cbest times to get an A\/C serviced\u201d or \u201cbest times to get an A\/C serviced in McKinney.\u201d Incorporating long-tail keywords into a business\u2019 content will help search engines deliver more accurate results. Local businesses and brands that deliver content that answers these intent-based queries will rise above the competition.<\/p>\n

Another important aspect of long-tail keywords is the growing popularity of voice search. Back in the initial days of online search engines, it was simple for people to type in one word and hit \u201csearch.\u201d Now, with voice assistants (like the Amazon Echo and the Google Assistant) in one out of every six Americans’ homes<\/a>, people are searching differently. They\u2019re talking instead of typing.<\/p>\n

Researchers have found that voice search queries are generally longer, with seven or more words included. Humans are more likely to speak long sentences than they are to type them.<\/p>\n

Businesses need to continue to pay attention to important keywords for their industries, but they also need to pay attention to how people are using the keywords to search for their services with voice-enabled devices. If searchers are using multiple words or a certain phrase repeatedly, it\u2019s time to optimize for that popular search query.<\/p>\n

The Pros of Long-Tail Keywords<\/h3>\n

Let\u2019s be honest: cramming keywords into a blog can feel unnatural, and when Google and readers stumble across the content, they can tell it\u2019s forced. That\u2019s why content writers love long-tail keywords. It\u2019s easier to build high-quality content around conversational phrases than around a handful of words.<\/p>\n

Additionally, long-tail keywords are more specific, which means consumers can find answers easily and quickly.<\/p>\n

Because algorithmic updates and voice search have recently changed how search engines function, businesses can get ahead of the competition and stand out to more searchers. People use voice search when they\u2019re on mobile devices, sitting at computers or walking around their smart homes \u2013 businesses should consider these search habits and optimize for them to be the real winners.\u00a0<\/strong><\/p>\n

How Do I Research Long-Tail Keywords?<\/h2>\n

\u00a0<\/strong>Businesses have been checking for LSI keywords (Latent Semantic Indexing) for many years now, but how do they find the long-tail keywords that will best benefit their sites? Here are four ideas.<\/p>\n

    \n
  1. Use the autocomplete results on Google. For example, if a business does listing management services, like we do, one of our main keywords would be \u201ccitations.\u201d We typed the main keyword into the search bar and saw phrases like \u201ccitations needed\u201d and \u201ccitations definition\u201d appear, giving us an idea of potential long-tail keywords we could use.<\/li>\n
  2. Another option is to use the \u201cPeople also ask\u201d section on Google. When we searched for \u201ccitations\u201d, a keyword we would definitely want to optimize for as a listing management services provider, the below questions came up.<\/li>\n<\/ol>\n

    \"suggested<\/p>\n

      \n
    1. Google AdWords has a \u201cKeyword Planner<\/a>\u201d that can help generate ideas for relevant keywords, both short and long. By typing in a single word, the user can easily find dozens of others that relate to the topic.<\/li>\n
    2. To find other pertinent long-tail keywords you can examine what other businesses in the industry are using. If a competitor is ranking highly with a specific long-tail keyword, then other similar businesses would probably benefit from it, too.<\/li>\n<\/ol>\n

      Ways to Incorporate Long-Tail Keywords in Posts<\/h2>\n

      Although including long-tail keywords in any way can be beneficial, there are certain places in content where they\u2019ll do the most good. For instance, including strong long-tail keywords in headlines can make the content shareable and easy to find on search engines. Additionally, these keyword-rich headlines will appear more often in voice search results.<\/p>\n

      As with any kind of writing, businesses need to use natural language<\/a> and make their content easy to read. Above everything else, Google cares about its users\u2019 experiences. As a result, it won\u2019t place highly if it\u2019s littered with forced keywords, no matter how short or long they may be. Keep the content smooth and organic without forcing in the long-tail keywords.<\/p>\n

      Furthermore, it\u2019s vital that businesses share their posts in engaging, strategic ways. Producing engaging content is only part of the work; the rest is up to social media, email marketing and other forms of content sharing.<\/p>\n

      The Moral of the Story When It Comes to Long-Tail Keywords and Voice Search<\/h2>\n

      Remember that most humans don\u2019t type as they talk. There\u2019s a difference between a typed search and a voice search, and that difference is key when it comes to creating and optimizing content. Comscore predicts that, by 2020, 50 percent of all online searches will be made by voice. This isn\u2019t a passing trend – without voice search optimization, businesses will lose their chances of ranking highly and gaining conversions. We have a downloadable guide on voice search optimization<\/a> you may want to check out, too.<\/p>\n

      <\/div>\n
      \n
      The Ultimate How-to Guide to Long-Tail Keywords and #VoiceSearch Optimization by @Advice_Local #SEO<\/a><\/div>\n

      Click To Tweet<\/a><\/p>\n

      <\/div>\n<\/div>\n

      At Advice Local, we\u2019re experts at determining if a business is voice search-ready! Our revolutionary algorithm, the first of its kind, in our Voice Search Readiness Score can indicate how likely a business is to get found online, and the results are simple and straightforward. Run our free online visibility report<\/a> today to see how findable your local business clients are in voice search!<\/p>\n

      If you are a local marketer, agency, brand or franchise,\u00a0request a demo<\/a> today to learn how we can help you and each of your clients or business\u2019 locations stand out in desktop, mobile and voice search results.<\/p>\n","protected":false},"excerpt":{"rendered":"

      When it comes to optimizing content for search engines, you might feel like there are a million things to remember. 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