{"id":11550,"date":"2019-05-02T04:00:36","date_gmt":"2019-05-02T09:00:36","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11550"},"modified":"2026-09-25T13:35:56","modified_gmt":"2026-09-25T18:35:56","slug":"five-ways-local-businesses-can-build-trust-with-consumers","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/five-ways-local-businesses-can-build-trust-with-consumers\/","title":{"rendered":"Five Sure-Fire Ways Local Businesses Can Build Trust With Consumers"},"content":{"rendered":"

With fake news littering the internet and scams happening left and right, many consumers feel they don\u2019t know who to trust<\/a>. They want to rely on small local businesses, but how can they feel safe with a company most people don\u2019t know about? How can they know they\u2019re spending their money with a reputable business?<\/p>\n

According to the 2018 Edelman Trust Barometer, only 48 percent of the general population trusts businesses<\/a>. That means that for every two potential customers a business has, it\u2019s likely that only one trusts the company. It\u2019s up to companies to change that with smart marketing techniques, content production and local SEO tactics<\/a>.<\/p>\n

\"The<\/a><\/div>\n

The Importance of Trust for a Local Business<\/h2>\n

According to a Better Business Bureau survey, 84 percent of consumers trust small businesses more than other kinds of businesses. Why? They like the customer service, convenience and ability to support local consumers. This makes it a bit easier for local companies to win over customers\u2019 faith.<\/p>\n

However, it still requires effort. People aren\u2019t going to build a relationship with a business just because it\u2019s from their local area. They need reasons to trust and hand over their money to a small company.<\/p>\n

How Businesses Can Build Trust<\/h2>\n

Today we want to share with you some of the top ways in which local businesses can establish trust with their customers. Some of them can apply to large corporations as well, but most are specific to small companies that want to reach local customers.<\/p>\n

1. Get Active Within the Community and Online<\/h3>\n

There are few marketing strategies that are as powerful as word-of-mouth, especially when it comes to local businesses. Get involved in local events and festivals. Market with other small businesses and establish a real presence with the people. You need people to start talking about the business and what it has to offer.<\/p>\n

When it comes to the internet, the best thing a local business can do is manage its online directory listings<\/a>. People need to be able to find the business online, regardless of where they first heard about it. Google Business Profile (formerly Google My Business), Yelp<\/a>\u00a0and Bing Places<\/a> are some of the top local pages to get on ASAP. There, local businesses can list their name, address and phone number (NAP) data and other valuable business details.<\/p>\n

Another way to get active with the community via the internet is to optimize the business\u2019 social media platforms. Are they filled out with accurate information? Can people easily find the business\u2019 Facebook page or Twitter account? Becoming more active on social media will boost the local business\u2019 online presence, while building links to the business\u2019 website, which improves trust among search engines as well as consumers.<\/p>\n

2. Boost Communication With Customers<\/h3>\n

No matter what industry a company is in, emphasizing positive communication with customers is a key step to achieving long-term success. Whether the business representatives are responding to a phone call or speaking with a customer in-store, the more they communicate, the better. According to PWC, 71 percent of Americans<\/a> would rather interact with a human than a chatbot – make sure their interactions are pleasant.<\/p>\n

Communication isn\u2019t just about specific conversations, though. It\u2019s also about conveying to the community what the business has to offer. Clarify the specifics of the business, its history and how it makes a positive impact in the local area and their industry. Ask yourself this question: What value does the business offer to customers that the competition doesn\u2019t? Then, communicate the answer online, offline and throughout the business\u2019 marketing and branding efforts.<\/p>\n

Google knows just how important it is for local businesses to communicate with their customers or potential clients. That\u2019s why they included the Messages feature on their Google Business Profile (GBP) mobile app. Now it\u2019s easier than ever for local businesses to reply to inquiries and have an open line of communication with consumers right from their phones. Here\u2019s how to use the messaging feature and other items available through the GBP mobile app, such as responding to reviews.<\/p>\n

The Messages feature is only available for local businesses that have a claimed listing on Google Business Profile \u2013 just another reason why local listings<\/a> are so important for local businesses.<\/p>\n

3. Make Customers Feel Safe<\/h3>\n

Shopping online is a risky business nowadays with increasing cyberattacks and a lack of foolproof security on many sites. When a consumer visits a new site, they need to feel like the business behind it is reliable. Spam emails, confusing checkout processes and slow-loading pages can be concerning.<\/p>\n

Even if a business is not exclusively online, there are ways in which they can make customers feel safe \u2013 like adding a SSL certificate to their site, for example. A HTTPS address not only adds a level of trust for consumers, but also for Google. The search engine ranks sites with secure domains higher than those without. Take every step possible to ensure that consumers feel safe while exploring the business\u2019 services and profiles online. Here\u2019s more on why a business\u2019 website needs to have a HTTPS address<\/a>.<\/p>\n

4. Encourage and Respond to Reviews<\/h3>\n

We\u2019ve been telling people for years that reviews matter for more than just that gold star rating everyone aspires to obtain. According to BrightLocal\u2019s research in 2018, 86 percent of consumers read reviews for local businesses. The average consumer readers about 10 online reviews before they feel they can trust a business, and most people between the ages of 18 and 34 trust online reviews as much as personal recommendations.<\/p>\n

Not only do businesses need to establish a positive presence on popular review sites, but they also need to respond to reviews in a timely matter, regardless of whether they\u2019re good or bad. Roughly 89 percent of consumers read businesses\u2019 responses to reviews, according to BrightLocal, which means it\u2019s yet another opportunity for businesses to impress consumers and gain their trust. Here are some tips on how to respond to reviews<\/a>.<\/p>\n

5. Make the Brand Personal and Local<\/h3>\n

Regardless of their industries, businesses can always make themselves more relevant to their target audience. For instance, a local auto shop can pay attention to the weather and offer services that are specifically useful to people nearby. Local clothing stores can advertise for particular events and restaurants can offer residents special discounts. Partnering with other local businesses<\/a> is a win-win situation and can have some other positive side effects, too.<\/p>\n

The important thing is to create a local presence that makes the business stand out \u2013 but not at the sake of losing its authenticity. Develop a personality that appeals to the people without coming across as boastful or overly advertorial. Lots of times, it helps to put a real face to the business. Get the owners and team members out there with the community to breathe life into the business\u2019 name and logo.<\/p>\n

In a world full of technology,\u00a059 percent of the people<\/a> surveyed by PWC said they feel companies have lost touch with the human element. Local businesses can benefit immensely by presenting an authentic, relatable front to the people.<\/p>\n

<\/div>\n
\n
Five Sure-Fire Ways Local Businesses Can Build Trust With Consumers by @Advice_Local #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

How Advice Local Can Help Local Businesses Gain Consumers\u2019 Trust<\/h2>\n

You know what can really break people\u2019s trust in a brand? A lack of presence online or incorrect information on directories. That\u2019s where we come in \u2013\u00a0listing management<\/a> is our thing!<\/p>\n

At Advice Local, partners choose us to help them manage the local business listings of their clients on many different platforms. Request a demo<\/a> today to see how we do it and why our partners love us!<\/p>\n","protected":false},"excerpt":{"rendered":"

With fake news littering the internet and scams happening left and right, many consumers feel they don\u2019t know who to […]<\/p>\n","protected":false},"author":1,"featured_media":11551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-11550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-local-seo"],"yoast_head":"\n5 Sure-Fire Ways Local Businesses Build Trust With Consumers | Advice Local<\/title>\n<meta name=\"description\" content=\"Now is the time for local businesses to emphasize trust more than ever before. 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