{"id":11637,"date":"2019-05-31T09:16:26","date_gmt":"2019-05-31T14:16:26","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11637"},"modified":"2019-05-31T09:16:26","modified_gmt":"2019-05-31T14:16:26","slug":"understanding-consumers-voice-search-habits","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/","title":{"rendered":"Understanding How Consumers\u2019 Voice Search Habits Affect Local Businesses"},"content":{"rendered":"<p>Tired of hearing about <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/voice-search-readiness-test\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_05_31_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=voice_search_readiness_product\">voice search<\/a>? Well, buckle up, because there\u2019s still a lot of ground to cover! Today I\u2019m about to reveal just how important voice search habits are to local businesses.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/schedule-a-demo\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=take_control_local_listings_request_a_demo\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/local-business-listings-ad.png\" class=\"acb-banner-image\" alt=\"Local Business Listing Solution\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/local-business-listings-ad.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/local-business-listings-ad-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<p>If you thought you already knew how and why people use voice search, just wait until you learn more about <a href=\"https:\/\/www.chatmeter.com\/resource\/blog\/developing-veo-strategy\/\">this recent survey<\/a>, conducted by Chatmeter. It puts even more emphasis on understanding local consumers and what they want from businesses (and voice search).<\/p>\n<h2>Why Do People Use Voice Search?<\/h2>\n<p>We know that more and more people are using voice search, but it\u2019s important to understand why. Tapping into people\u2019s motives gives businesses a better idea of what customers want, what they\u2019re expecting and how businesses can provide them with results. Obviously, customers are looking for something: what is it?<\/p>\n<p>According to Chatmeter, 52 percent of consumers prefer voice technology simply because it\u2019s convenient. There\u2019s no typing or dealing with autocorrect, and it pulls up an answer straight away. Thanks to hands-free voice searches, users can multitask while asking the Google Assistant for answers, using it when they&#8217;re washing dishes or driving. Another 23 percent of the people surveyed said they enjoy the novelty of the technology. It\u2019s one step closer to the technology-driven future we\u2019ve all envisioned.<\/p>\n<p>What do these survey results tell us? Consumers want fast results in an easy-to-understand format so they can spend as little time and energy searching as possible. Local businesses should take advantage of the reason why consumers are using voice search.<\/p>\n<ul>\n<li>Are they looking for directions while driving? Make sure the business is listed on mapping apps like Apple, Waze and Garmin.<\/li>\n<li>Are they looking for a phone number? Make sure the business\u2019 NAP (name, address and phone number) is accurate and syndicated to all major data sources, including data aggregators, business directories and vertical-specific directories.<\/li>\n<li>Do they want to impress their friends by getting an answer to a specific query? The business should focus on getting as many <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/voice-search-featured-snippet\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_05_31_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=voice_search_featured_snippet\">featured snippets<\/a> as possible!<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<h2>How Many People Are Using Smart Devices?<\/h2>\n<p>You might think voice searchers are a small part of the population since they must own a smart speaker (like the Amazon Echo, Apple Homepod or Google Home) or a smartphone. Not everyone has those. However, the number of people with access to these devices is growing day by day.<\/p>\n<p>Chatmeter found that 61 percent of consumers today own a smart speaker, with 51 percent of them using it daily. These aren\u2019t just fun devices installed or purchased to impress people; they\u2019re useful objects that have become an everyday part of how people shop, eat, research, travel and take care of themselves. Even if people aren\u2019t using their voice assistants on a daily basis, a solid 29 percent of them are using it at least once a week.<\/p>\n<p>It\u2019s no surprise that most people have voice assistants on their cellphones. Nine out of every 10 cellphone owners use voice assistants on their phones. Roughly 51 percent of these people use the assistant for voice search daily, while another 33 percent use it at least once a week. Do these numbers surprise you? Keep in mind we always have our phones in our hands.<\/p>\n<p>Before you know it, almost everyone in the United States will be relying on voice search. Failing to optimize for that future is a risky move, especially on the part of local businesses.<\/p>\n<h2>Where Does the Local Aspect Come into Voice Search?<\/h2>\n<p>Why do I say that local businesses need to optimize for voice search more than any other kind of company? Because people use voice search to find things that are close to them. Chatmeter found that about 27 percent of those surveyed use their devices to find a restaurant, shop or business within their vicinity. The \u201cnear me\u201d phrase is completely changing how people search, especially with voice assistants.<\/p>\n<p>According to a study by BrightLocal, local businesses must meet the following criteria to show up in SERPs for voice searches.<\/p>\n<h3>How Close the Business Is to the Searcher<\/h3>\n<p>Because so much of voice search revolves around people searching for businesses near them, it\u2019s vital that local retailers, restaurants, and service area businesses indicate that they are nearby. Even if people don\u2019t specifically search for something \u201cnear me,\u201d the Google Assistant will still base its voice search results on proximity to the searcher. I can\u2019t overstate the importance of establishing a local online presence with complete information, including the business\u2019 address.<\/p>\n<h3>How the Business Interacts With Reviews<\/h3>\n<p>Managing and responding to reviews, both good and bad, can give businesses a stronger local presence and encourage nearby customers to connect. Many local businesses only respond to negative reviews that drive their ratings down, but the smartest ones establish connections with both happy and unhappy customers.<\/p>\n<h3>How Many Backlinks the Business\u2019 Site Has<\/h3>\n<p>Google wants to pull voice search results from websites that have established their authority on the subject matter. SEO and backlinks go hand in hand, and that doesn\u2019t change just because people are searching with a voice assistant instead of typing. Link building allows web crawlers to find a business\u2019 content, index it, and decide if the website has a good reputation.<\/p>\n<h3>How Active the Business Is on Social Media<\/h3>\n<p>Search engines, including Google, usually only pull voice search results from the top three listings or the featured snippet. Therefore, placing high in search results is vital for local businesses. One way to improve placement is to share content like blogs, press releases and newsletters across social media. Optimize the business\u2019 social media profiles and don\u2019t be afraid to engage with local customers via Twitter, Facebook and other relevant platforms.<\/p>\n<h3>How Visible the Business Is on Industry-Specific &amp; Local Directories<\/h3>\n<p>As I said before, claim your listings! We\u2019ve talked about this hundreds of times, but whether you <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/manual-citation-submissions-vs-data-aggregator-submissions\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_05_31_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=manual_citations_vs_data_aggs\">manually submit to directories or use aggregators<\/a>, it\u2019s vital that local businesses establish a presence within all relevant directories. People simply won\u2019t trust a business if it doesn\u2019t have a <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/mastering-google-my-business-2019\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_05_31_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=mastering_gmb_2019\">Google Business Profile (formerly Google My Business) listing<\/a>, for example.<\/p>\n<p>The above criteria is important, but local businesses must pair these strategies with other <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/analyzing-voice-search-ranking-factors\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_05_31_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=voice_search_ranking_factors\">voice search ranking factors<\/a>, like having a secure site, a fast loading time, informative content and authority.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Understanding+How+Consumers%E2%80%99+%23VoiceSearch+Habits+Affect+Local+Businesses+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/' target='_blank'>Understanding How Consumers\u2019 #VoiceSearch Habits Affect Local Businesses by @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Understanding+How+Consumers%E2%80%99+%23VoiceSearch+Habits+Affect+Local+Businesses+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Voice Search Optimization for Local Businesses<\/h2>\n<p>If you\u2019re just now diving into the world of voice search optimization, don\u2019t worry \u2013 we\u2019ve got you covered with an <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/voice-search-readiness-local-businesses-infographic\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_05_31_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=voice_search_readiness_infographic\">extensive roadmap<\/a> on the subject. At Advice Local, we\u2019ve been researching the voice search for a while, so we\u2019re more than ready to help local businesses jump on the bandwagon.<\/p>\n<p>Want to know if a business is voice search-ready? Take our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/voice-search-readiness-test\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_05_31_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=voice_search_readiness_product\">voice search readiness test<\/a>. And, if you want to know how we help local businesses get found in voice search, <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/?utm_source=Blog_Internal_Link&#038;utm_medium=Blog_05_31_2019&#038;utm_campaign=Blog_Internal_Link&#038;utm_content=request_a_demo\">request a demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tired of hearing about voice search? Well, buckle up, because there\u2019s still a lot of ground to cover! Today I\u2019m [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-11637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Consumers\u2019 Voice Search Habits Affect Local Businesses | Advice Local<\/title>\n<meta name=\"description\" content=\"Want to know if a business is voice search-ready? Take Advice Local\u2019s voice search readiness test. Schedule a demo today by calling (214) 310-1356.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Consumers\u2019 Voice Search Habits Affect Local Businesses | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Want to know if a business is voice search-ready? Take Advice Local\u2019s voice search readiness test. Schedule a demo today by calling (214) 310-1356.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-31T14:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2019\/05\/consumers-voice-search-habits-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Consumers\u2019 Voice Search Habits Affect Local Businesses | Advice Local\" \/>\n<meta name=\"twitter:description\" content=\"Want to know if a business is voice search-ready? Take Advice Local\u2019s voice search readiness test. Schedule a demo today by calling (214) 310-1356.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2019\/05\/consumers-voice-search-habits-TW.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@advice_local\" \/>\n<meta name=\"twitter:site\" content=\"@advice_local\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Coleman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/\"},\"author\":{\"name\":\"Bernadette Coleman\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\"},\"headline\":\"Understanding How Consumers\u2019 Voice Search Habits Affect Local Businesses\",\"datePublished\":\"2019-05-31T14:16:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/\"},\"wordCount\":1177,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/consumers-voice-search-habits-FB.jpg\",\"articleSection\":[\"Voice Search\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/\",\"name\":\"How Consumers\u2019 Voice Search Habits Affect Local Businesses | Advice Local\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/consumers-voice-search-habits-FB.jpg\",\"datePublished\":\"2019-05-31T14:16:26+00:00\",\"description\":\"Want to know if a business is voice search-ready? Take Advice Local\u2019s voice search readiness test. Schedule a demo today by calling (214) 310-1356.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/consumers-voice-search-habits-FB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/consumers-voice-search-habits-FB.jpg\",\"width\":1200,\"height\":628,\"caption\":\"This survey found out more about people\u2019s voice search habits and how often they rely on it.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/understanding-consumers-voice-search-habits\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding How Consumers\u2019 Voice Search Habits Affect Local Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"name\":\"Advice Local\",\"description\":\"Local Digital Marketing Software Solutions and Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#organization\",\"name\":\"Advice Local\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/logo.png\",\"width\":265,\"height\":55,\"caption\":\"Advice Local\"},\"image\":{\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/advicelocallistings\\\/\",\"https:\\\/\\\/x.com\\\/advice_local\",\"https:\\\/\\\/www.instagram.com\\\/advice_local\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/#\\\/schema\\\/person\\\/2db3c5de76eb330f52a29fb4fafa1dbd\",\"name\":\"Bernadette Coleman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g\",\"caption\":\"Bernadette Coleman\"},\"url\":\"https:\\\/\\\/www.advicelocal.com\\\/blog\\\/author\\\/bernadette-coleman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Consumers\u2019 Voice Search Habits Affect Local Businesses | Advice Local","description":"Want to know if a business is voice search-ready? Take Advice Local\u2019s voice search readiness test. Schedule a demo today by calling (214) 310-1356.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/","og_locale":"en_US","og_type":"article","og_title":"How Consumers\u2019 Voice Search Habits Affect Local Businesses | Advice Local","og_description":"Want to know if a business is voice search-ready? Take Advice Local\u2019s voice search readiness test. Schedule a demo today by calling (214) 310-1356.","og_url":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/","og_site_name":"Advice Local","article_publisher":"https:\/\/www.facebook.com\/advicelocallistings\/","article_published_time":"2019-05-31T14:16:26+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2019\/05\/consumers-voice-search-habits-FB.jpg","type":"image\/jpeg"}],"author":"Bernadette Coleman","twitter_card":"summary_large_image","twitter_title":"How Consumers\u2019 Voice Search Habits Affect Local Businesses | Advice Local","twitter_description":"Want to know if a business is voice search-ready? Take Advice Local\u2019s voice search readiness test. Schedule a demo today by calling (214) 310-1356.","twitter_image":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2019\/05\/consumers-voice-search-habits-TW.jpg","twitter_creator":"@advice_local","twitter_site":"@advice_local","twitter_misc":{"Written by":"Bernadette Coleman","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/#article","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/"},"author":{"name":"Bernadette Coleman","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd"},"headline":"Understanding How Consumers\u2019 Voice Search Habits Affect Local Businesses","datePublished":"2019-05-31T14:16:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/"},"wordCount":1177,"commentCount":0,"publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2019\/05\/consumers-voice-search-habits-FB.jpg","articleSection":["Voice Search"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/","url":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/","name":"How Consumers\u2019 Voice Search Habits Affect Local Businesses | Advice Local","isPartOf":{"@id":"https:\/\/www.advicelocal.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/#primaryimage"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2019\/05\/consumers-voice-search-habits-FB.jpg","datePublished":"2019-05-31T14:16:26+00:00","description":"Want to know if a business is voice search-ready? Take Advice Local\u2019s voice search readiness test. Schedule a demo today by calling (214) 310-1356.","breadcrumb":{"@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/#primaryimage","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2019\/05\/consumers-voice-search-habits-FB.jpg","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2019\/05\/consumers-voice-search-habits-FB.jpg","width":1200,"height":628,"caption":"This survey found out more about people\u2019s voice search habits and how often they rely on it."},{"@type":"BreadcrumbList","@id":"https:\/\/www.advicelocal.com\/blog\/understanding-consumers-voice-search-habits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.advicelocal.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Understanding How Consumers\u2019 Voice Search Habits Affect Local Businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.advicelocal.com\/blog\/#website","url":"https:\/\/www.advicelocal.com\/blog\/","name":"Advice Local","description":"Local Digital Marketing Software Solutions and Services","publisher":{"@id":"https:\/\/www.advicelocal.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.advicelocal.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.advicelocal.com\/blog\/#organization","name":"Advice Local","url":"https:\/\/www.advicelocal.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","contentUrl":"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2026\/04\/logo.png","width":265,"height":55,"caption":"Advice Local"},"image":{"@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/advicelocallistings\/","https:\/\/x.com\/advice_local","https:\/\/www.instagram.com\/advice_local"]},{"@type":"Person","@id":"https:\/\/www.advicelocal.com\/blog\/#\/schema\/person\/2db3c5de76eb330f52a29fb4fafa1dbd","name":"Bernadette Coleman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bea94b8cbcbd36b9a98c360befad5e3ea7268fe4d99960115ddc5eb69df6fb61?s=96&d=mm&r=g","caption":"Bernadette Coleman"},"url":"https:\/\/www.advicelocal.com\/blog\/author\/bernadette-coleman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/11637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/comments?post=11637"}],"version-history":[{"count":0,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/posts\/11637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media\/11638"}],"wp:attachment":[{"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/media?parent=11637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/categories?post=11637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.advicelocal.com\/blog\/wp-json\/wp\/v2\/tags?post=11637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}