{"id":11659,"date":"2019-06-21T09:11:04","date_gmt":"2019-06-21T14:11:04","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=11659"},"modified":"2019-06-21T09:11:04","modified_gmt":"2019-06-21T14:11:04","slug":"local-and-social-perfect-match","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-and-social-perfect-match\/","title":{"rendered":"Local and Social Are the Perfect Match – Here’s How to Get Going"},"content":{"rendered":"

Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot\u00a0<\/em>be ignored. There are more than 3 billion active users right now! This isn\u2019t the first time I have expressed the importance of local and social<\/a>.<\/p>\n

\"Download<\/a><\/div>\n

I know \u2013 you\u2019re wondering why the #QueenofLocalSEO is talking to you about social media. Did you know that social media platforms build trust among consumers and search engines alike? Trust means improved placement in search results, and more customers visiting local brick-and-mortar businesses. All of this provides the opportunity for more positive reviews. Together, these help local businesses and brands expand their local digital footprint, which is my area of expertise and my passion. But now that I have digressed, let\u2019s get back to our topic.<\/p>\n

Most businesses have taken the first few steps on social media by creating their social accounts and posting some updates hoping to engage prospective customers \u2013 but that is not enough, particularly for local businesses that are wanting to\u00a0drive website and foot traffic<\/a> to their locations.<\/p>\n

With brands and businesses continually fighting for users\u2019 attention, the social media world presents fierce challenges for anyone who ventures into it. Both local businesses and businesses nationwide are feeling the social pressure that we all love to hate. Want to kick a local business\u2019 social media presence into a higher gear? Then keep reading\u2026.<\/p>\n

Setting Up Local and Social for Success<\/h2>\n

All great strategies start with goals and objectives, and it\u2019s no different with social media. The first goal should be to rapidly grow a targeted following, and to do this, a business needs to be in tune with Facebook\u2019s current algorithm<\/a>.<\/p>\n

Keep in mind that the things that matter the most to Facebook these days are interactions \u2013 from shares, to comments, to likes and engagement with a post shared by a friend. In order to grow their following, a business\u2019 Facebook content needs to be good enough that people will interact with it in any\u00a0<\/em>way.<\/p>\n

So, once a business has a growing following, it\u2019s time for the next set of goals. And depending on the business\u2019 strategy, those goals could be to:<\/p>\n