{"id":11749,"date":"2015-11-03T04:00:09","date_gmt":"2015-11-03T10:00:09","guid":{"rendered":"http:\/\/www.adviceinteractivegroup.com\/?p=11749"},"modified":"2015-11-03T04:00:09","modified_gmt":"2015-11-03T10:00:09","slug":"googles-rankbrain-seo","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/googles-rankbrain-seo\/","title":{"rendered":"A.I. Meets SEO: Google\u2019s RankBrain Changes Search Again"},"content":{"rendered":"

A.I, or Artificial Intelligence, may still seem like science fiction to you, but it is actually being used more and more to perform processes behind the scenes in this technology driven world. Case in point: Google\u2019s RankBrain is where A.I. meets SEO. No, you didn\u2019t just start reading a chapter from Star Trek, A.I. is real and it is becoming more a part of our lives each day. Foregoing any sort of formal announcement, Google\u2019s Senior Research Scientist, Greg Corrado, casually mentioned it during a recent interview with Bloomberg<\/a>.<\/p>\n

What Is RankBrain and How Does It Work?<\/h2>\n

Google\u2019s algorithms, currently hummingbird, take a search inquiry and breaks it down into keywords which they then match to keywords elsewhere on the Web in order to give the user the best results related to the search request. That is the short version. RankBrain will now come alongside, not replace, the current algorithms and, instead of determining the results based solely on the keywords, Rankbrain can display search results based on what it is the person searching is really looking for. In other words it uses the keywords to put reasoning behind the search, learns from other searches performed, and serves up even more targeted results.<\/p>\n

Will RankBrain Affect My Website Search Traffic and SEO Strategy?<\/h3>\n

The question on everyone\u2019s mind now is, \u201cHow will this affect my current website traffic and SEO strategy?\u201d The answer is, if you are doing SEO right, then it won\u2019t change anything. Google has been shaping their algorithm for some time now to focus on serving results comprised of quality content that is readable for humans, not search engines. This content is built around what the consumer is really looking for and what RankBrain is looking for, and, as brands and business owners, you should be delivering this type of content already. Those that are still using the keyword stuffing method to rank in search will not survive. RankBrain could already be affecting your search traffic and you may not even realize it, since for several months prior to making any announcement Google has already been rolling it out. If you haven\u2019t been cleaning up your keyword stuffed content, you better get busy. BTW \u2026 Our team at Advice can help, if you need us. We are just a click away<\/a>.<\/em><\/p>\n

How To Create Content that RankBrain is Looking For<\/h3>\n