{"id":12273,"date":"2020-09-23T11:57:16","date_gmt":"2020-09-23T16:57:16","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=12273"},"modified":"2020-09-23T11:57:16","modified_gmt":"2020-09-23T16:57:16","slug":"adding-google-my-business-attributes-to-small-business-listings","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/adding-google-my-business-attributes-to-small-business-listings\/","title":{"rendered":"Adding Google Business Profile Attributes to Small Business Listings"},"content":{"rendered":"

An optimized Google Business Profile (formerly Google My Business) on Google is essential<\/a>, and we all know it. It\u2019s important that every element within a Google Business Profile (GBP) listing is complete. If you haven\u2019t personally optimized a GBP listing for a local business, you definitely need\u00a0 to learn how.<\/p>\n

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We talk about Google Business Profile a lot at Advice Local… and there\u2019s an important reason we do it. It\u2019s simple \u2013 they dominate more than 86% of market share<\/a>! This means consumers trust them and the information available on their powerful engine.<\/p>\n

Understanding Google Business Profile Attributes<\/h2>\n

Today, instead of focusing on the entire GBP listing, I\u2019m going to focus on attributes specifically. In the past, there weren\u2019t that many attributes to add on a business\u2019 listing, but now there are quite a few available! The availability of these attributes will also change based on the category the listing falls within.<\/p>\n

Why Use Google Business Profile Attributes<\/h2>\n

Attributes help Google to understand more about the business \u2013 this ultimately helps it to appear more often in the local map pack. Attributes also help the consumer to visually see information about the business easily.<\/p>\n

Here are the Google Business Profile attributes you need to review and complete within your clients\u2019 GBP listings today.<\/p>\n

1. Highlights Attributes<\/h3>\n

The Highlights attributes shares information about who owns and\/or leads the business. In these examples we\u2019re showing you Advice\u2019s attributes. Here you can see how it looks when selecting the attributes, and how it is displayed in maps.<\/p>\n

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2. Health & Safety Attributes<\/h3>\n

There are quite a few attributes to choose from. The Health & Safety attributes enables the business to share their safety protocols. With COVID-19 to contend with, this is an important attribute to add.<\/p>\n

In this example, you can see the options available and how it appears on the GBP listing in maps.<\/p>\n

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While it\u2019s not shown in the example above, you should also make sure to add links to the business\u2019 website for the COVID-19 protocols page (if they have one), and if they are a doctor or medical practice, to their online care portal. You can explore a detailed how-to on COVID business listing optimization strategies<\/a>.<\/p>\n

3. Service Attributes<\/h3>\n

For businesses that sell products, there\u2019s a set of Service Attributes. This enables the business to signal to potential customers if they can get delivery, curbside pickup and more. This example below shows you the attributes options that are available, and how it looks on the map listing.<\/p>\n

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As I said, the attributes available and the items available under each attribute shift based on the category the listing falls under. So instead of seeing service options like in-store shopping in the above example, a medical practice or physician will see service options that include online care.<\/p>\n

4. Other Attributes Available<\/h3>\n

I won\u2019t go into all of the attributes today for the sake of time and length, but there are several more available that you should make sure are completed for each of your clients\u2019 GBP listings.<\/p>\n