{"id":12318,"date":"2020-10-20T11:00:18","date_gmt":"2020-10-20T16:00:18","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=12318"},"modified":"2020-10-20T11:00:18","modified_gmt":"2020-10-20T16:00:18","slug":"authoritativeness-importance-to-a-google-business-profile-listing","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/authoritativeness-importance-to-a-google-business-profile-listing\/","title":{"rendered":"Authoritativeness &#038; Its Importance to a Google Business Profile Listing"},"content":{"rendered":"<p>A few weeks back we talked about E-A-T, but more specifically about <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/how-local-businesses-can-demonstrate-expertise-online\/\">expertise<\/a>, which is represented by the \u201cE\u201d in E-A-T. Today we are going to explore authoritativeness, so let\u2019s start by defining it.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/seo-tools\/local-visibility-report\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=local_listings_matter_access_free_report\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/free-online-visibility-report.png\" class=\"acb-banner-image\" alt=\"Free Online Visibility Report\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/free-online-visibility-report.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/02\/free-online-visibility-report-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>What Is Authoritativeness?<\/h2>\n<p>Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability.<\/p>\n<p>When Google added E-A-T to their Search Quality Rater Guidelines, they didn\u2019t give local marketers a definition \u2013 it was more like a guideline and examples. You can go to page 19 of those <a href=\"http:\/\/seroundtable.s3.amazonaws.com\/searchqualityevaluatorguidelines-10142020.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">guidelines<\/a> to read about E-A-T. (BTW\u2026 on October 12 they just updated them again.)<\/p>\n<p>As we explored earlier, you can\u2019t have real, substantial authoritativeness without expertise. It\u2019s proven \u2013\u00a0we know you can\u2019t build trustworthiness without showing your expertise.<\/p>\n<h3>We Must Define Authority in Relation to Google Business Profile<\/h3>\n<p>Thankfully, Google actually shares with you \u2013\u00a0through their <a href=\"https:\/\/beta.advicelocal.com\/blog\/blog\/using-google-my-business-insights\/\">Google Business Profile (formerly Google My Business) Insights<\/a> \u2013\u00a0the important information that will help you to understand a business\u2019 online authority, if you look at it closely enough.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12321\" src=\"https:\/\/beta.advicelocal.com\/blog\/images\/gmb-insights-searches-example.png\" alt=\"Google My Business Insights Search Example\" width=\"100%\" \/><\/p>\n<p>As shown above, you can see that within the last month this business\u2019 Google Business Profile (GBP) listing has been discovered through search 4,464 times.<\/p>\n<ul>\n<li>9% of those were through a direct search for the business name or address<\/li>\n<li>31% through discovery searches<\/li>\n<li>1% through branded searches<\/li>\n<\/ul>\n<p>67.9% percent of people knowing this business\u2019 name is good news for the business! That means people are talking about them enough, and wanting to know about them enough, that they have brand awareness.<\/p>\n<p>However, since they only appear for 1.1% of brand-related searches, this means that Google doesn\u2019t quite connect their business\u2019 products and services to their bigger competitors. This isn\u2019t on Google. Our first recommendation here would be to make sure this business\u2019 listing is 100% optimized.<\/p>\n<p>Next, look at competitors\u2019 GBP listings to determine what information the well-known competitors have in their GBP listing that they are missing. In short, a few adjustments could impact their Branded percentage quite positively.<\/p>\n<p>In addition, we would definitely like to see a higher Discovery percentage for this business. There are definite steps this business can take to ensure they get discovered in more searches.<\/p>\n<h2>How Can a Business Build More Authority?<\/h2>\n<p>First and foremost, add the business\u2019 products and services with descriptions of each. If this has already been done already, it needs to be revisited. Perhaps the keywords used are not the words the consumer uses when searching for their type of services.<\/p>\n<p>Also, the business needs to increase activities and actions taken on the business listing. The following tips will help.<\/p>\n<h3>Tips for Building Authority Long-Term<\/h3>\n<ol>\n<li>Focus on getting reviews and responding to them<\/li>\n<li>Adding Questions &amp; Answers to their GBP listing<\/li>\n<li>Publishing GBP posts<\/li>\n<li>Adding images that have EXIF data added<\/li>\n<\/ol>\n<p>Implementing these practices will help the business increase their expertise, which in turn will increase their authoritativeness. As they get more reviews and interactions on their listing, their trustworthiness will also increase.<\/p>\n<p>When Google is referring to E-A-T, they are directing their raters how to review a business\u2019 website content. This reveals how you know \u2013 and with great confidence \u2013 that E-A-T is an important component that impacts when a business\u2019 GBP listing appears, and when it doesn\u2019t.<\/p>\n<p>In fact, a partner just reached out to us about a GBP listing they created for a client\u2019s 2nd location. When searching for the business name a few miles away from the new location, the older GBP listing that is 15 miles away is appearing in the local map pack. It has reviews, photos and other essential components. Since the new location is closer in proximity to the searcher\u2019s location, common sense says the newer listing should surface, but it does not.<\/p>\n<p>Why is that? Well, the older listing simply has more authority. This partner needs to work on building more authority for the second location, and there\u2019s a solution \u2013 our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/enhanced-google-business-profile-tools\/\">Enhanced Google Business Profile tool<\/a> will help make this possible for them, quickly and easily.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Authoritativeness+%26amp%3B+Its+Importance+to+a+%23GoogleBusinessProfile+Listing+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/authoritativeness-importance-to-a-google-business-profile-listing\/' target='_blank'>Authoritativeness &amp; Its Importance to a #GoogleBusinessProfile Listing by @BernieColeman #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Authoritativeness+%26amp%3B+Its+Importance+to+a+%23GoogleBusinessProfile+Listing+by+%40BernieColeman+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/authoritativeness-importance-to-a-google-business-profile-listing\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>We\u2019re Here to Help With Your Google Business Profile Needs<\/h2>\n<p>At Advice Local, we\u2019re all about equipping our listing management partners with the tools necessary to help their clients place in local search results. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Request a demo<\/a> to explore how we can help you to better help your local business, brand and franchise clients. Our solution is 100% white-label, so be assured that the client will always see your business name, not ours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks back we talked about E-A-T, but more specifically about expertise, which is represented by the \u201cE\u201d in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Authoritativeness &amp; Its Importance to a GBP Listing | Advice Local<\/title>\n<meta name=\"description\" content=\"Authoritativeness is the quality of trustworthiness and reliability. 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