{"id":1232,"date":"2014-10-30T04:00:07","date_gmt":"2014-10-30T04:00:07","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=1232"},"modified":"2026-09-25T14:08:22","modified_gmt":"2026-09-25T19:08:22","slug":"local-and-organic-seo","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/local-and-organic-seo\/","title":{"rendered":"Local and Organic SEO \u2013 What\u2019s the difference? Is it Important for My Business?"},"content":{"rendered":"

Looking to reach more customers in your area? Local and organic SEO are both important for your business.<\/p>\n

Once upon a time, a business could purchase an ad in the newspaper or Yellow Pages and customers would start coming in. Remember those days?<\/p>\n

Well times have changed\u2026<\/p>\n

With so many new aged marketing techniques\u2014think social media, SEO, sales funnels, Google ads, Facebook ads, email marketing, retargeting display ads, and so much more\u2014the list is virtually endless!<\/p>\n

What Type of Marketing is Important Today<\/strong><\/h2>\n

If you\u2019re a local business aiming to reach customers in your area, you need to be following local SEO best practices.<\/p>\n

Why?<\/strong><\/p>\n

Because when done properly, you\u2019ll have greater exposure than any newspaper ad could do for you.<\/p>\n

In today\u2019s world, people search Google Maps for businesses in their area, either through their smartphone or computer. In fact, smartphone usage increases every year, with more than 50% of mobile searches having local intent.<\/p>\n

You\u2019re leaving money on the table if you don\u2019t focus your efforts on getting to the top of Google Maps. This can be accomplished with local SEO.<\/p>\n

Okay, You\u2019ve Heard of SEO \u2013 What\u2019s the Difference between Local and Organic?<\/strong><\/h2>\n

When you do a search on Google and it has local intent (think of a restaurant in your area), there are three types of search results that show: organic, local and Google Ads.<\/p>\n

Organic search results (URL and description) are shown when you type in a keyword on Google. Organic SEO is the process of optimizing your website to rank for targeted keywords.<\/p>\n

Local search are the results that appear on Google Maps. Whether you\u2019re searching under \u201cWeb\u201d or \u201cMaps,\u201d Google lists the name of business, address, phone number, website and reviews\u2014so long as your search has local intent (i.e. auto shop, Mexican restaurant).<\/p>\n

Google favors an optimized Google Business Profile (versus not having one at all) and will reward you for filling out all of your information correctly. That includes making sure you NAP (name, address, phone number) are consistent from your website to Google Maps to all your social profiles. So in short, local SEO involves optimizing your Google Business Profile (formerly Google My Business).<\/p>\n

How to Optimize Your Google Business Profile Page<\/strong><\/h2>\n

First, make sure your Google Business Profile\u00a0is claimed. Go to http:\/\/www.google.com\/business\/<\/a> to get started.<\/p>\n

Once you go through the steps, I recommend you verify your information and make sure EVERYTHING is on there \u2013 your name, phone number, hours, photos, introduction and anything else to complete your profile 100%. You\u2019ll get brownie points from Google and stand apart from the competition.<\/p>\n

If you ever have any trouble through the process give them a call. Every time I\u2019ve called to verify a business, they\u2019ve been incredibly helpful and friendly.<\/p>\n

3 Things Google Will Consider to Rank Your Business<\/strong><\/h2>\n

Once you get your Google Business Profile page taken care of, there\u2019s more you want to do to get reign supreme in local search.<\/p>\n

Three important factors Google takes into account:<\/p>\n

    \n
  1. Geographical location<\/a> \u2013 Where your business is located and how close it is to where the consumer is searching.<\/li>\n
  2. Reviews and ratings<\/a> \u2013 Get those reviews up! The more you have, the higher you\u2019ll rank. The better they are, the higher conversions you\u2019ll get when people find you.<\/li>\n
  3. Citations<\/a> \u2013 Business listings or directories (like Yelp) that mention your business name, address and phone number. It\u2019s vital to keep this information accurate and consistent across all of the directories you\u2019re listed under.<\/li>\n<\/ol>\n

    The goal is to get your business contact info to the top of the search results, so more customers find you!<\/p>\n

    What\u2019s important to you when you look for a local business in your area? How do you find them?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Looking to reach more customers in your area? Local and organic SEO are both important for your business. Once upon […]<\/p>\n","protected":false},"author":3,"featured_media":17125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"yoast_head":"\nLocal and Organic SEO \u2013 What\u2019s the difference? 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