{"id":12409,"date":"2020-12-22T11:00:58","date_gmt":"2020-12-22T17:00:58","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=12409"},"modified":"2020-12-22T11:00:58","modified_gmt":"2020-12-22T17:00:58","slug":"get-the-secrets-to-increasing-a-business-online-authority","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/get-the-secrets-to-increasing-a-business-online-authority\/","title":{"rendered":"Get the Secrets to Increasing a Business\u2019 Online Authority"},"content":{"rendered":"

While most businesses have heard of Google\u2019s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing efforts. This is exactly why we created our newest download, Applying E-A-T to a Google Business Profile Listing<\/em><\/a>.<\/p>\n

\"What<\/a><\/div>\n

The first step is to understand that E-A-T is not one thing. E-A-T is three individual components that work together as one. Individually developing each component \u2013\u00a0expertise, authority, <\/em>and trustworthiness<\/em> \u2013\u00a0ensures they will work together to ultimately increase a business\u2019 authority with Google\u2019s search engines.<\/p>\n

As we explore E-A-T within this guide, you\u2019ll learn how to apply it to a business\u2019 GBP listing and how to leverage the Google Authority Score (GAS)<\/a> in the process. GAS helps a business understand the trust that both Google and consumers have in a business\u2019 Google Business Profile (formerly Google My Business) listing. The more trust Google has in the business, the more the business listing can appear in the local pack and maps for consumer searches. This will result in increased traffic to the business, the business\u2019 website \u2013 and ultimately increased sales.<\/p>\n

How to Build Authority With Google<\/h2>\n

Telling consumers that a business is an authority does not make it true in Google\u2019s eyes. The business has to build that authority by also building expertise and trustworthiness. Authority requires expertise, and trust requires both authority and expertise. Again, they work together rather than independently of each other.<\/p>\n

Start by building expertise using the steps outlined in our guide. This leads to developing authority, which leads to building trust. As each component grows, so does the Google Authority Score. As the Google Authority Score grows, so does the online visibility of a Google Business Profile listing.<\/p>\n

In our how-to guide you will learn:<\/strong><\/p>\n