{"id":12521,"date":"2021-03-09T04:00:33","date_gmt":"2021-03-09T10:00:33","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=12521"},"modified":"2021-03-09T04:00:33","modified_gmt":"2021-03-09T10:00:33","slug":"value-of-optimizing-a-gbp-listing-data-included","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/value-of-optimizing-a-gbp-listing-data-included\/","title":{"rendered":"The Value of Optimizing a GBP Listing \u2013 Data Included"},"content":{"rendered":"<p>With competition in Google Maps being so stiff, it\u2019s important that you continually keep a close eye on your clients\u2019 Google Business Profile (GBP) (formerly Google My Business) listings.<\/p>\n<div class=\"cb-advice\"><a href=\"https:\/\/www.advicelocal.com\/products\/locator-pages\/?utm_source=Blog_Banner&#038;utm_medium=Blog_Content_Banner&#038;utm_campaign=Blog_Banner&#038;utm_content=locator_pages_learn_more_now\"><img loading=\"lazy\" width=\"700\" height=\"250\" src=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages.png\" class=\"acb-banner-image\" alt=\"Location Landing Pages\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages.png 700w, https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2017\/04\/locatiion-landing-pages-300x107.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/div>\n<h2>Answer These Google Business Profile Questions<\/h2>\n<ul>\n<li>How often are you auditing your clients\u2019 GBP listings?<\/li>\n<li>What about studying the Insights data available within the GBP listing?<\/li>\n<li>Are services present on each client\u2019s GBP listing?<\/li>\n<li>Are products added to each client\u2019s GBP listing?<\/li>\n<li>Are you publishing GBP posts on a minimum of a monthly basis for each client?<\/li>\n<li>Are you adding photos to the client\u2019s GBP listing?<\/li>\n<\/ul>\n<p>We\u2019ve been sharing a lot of information lately about why you need to use each of these features. This <a href=\"https:\/\/www.advicelocal.com\/blog\/case-study-into-eat-google-my-business\/\">Google Business Profile case study<\/a> shows how adding a GBP post weekly (and images periodically) have increased the map and search views for this business.<\/p>\n<h2>Adding Products to a Google Business Profile Listing Can Increase Map &amp; Search Views<\/h2>\n<p>Do you know how important it is to add products and services to a GBP listing? This Advice Local agency partner shared their data with us on how adding products and services to a client\u2019s business listing has improved the map and search views.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12525\" src=\"https:\/\/www.advicelocal.com\/images\/gmb-products-optmization-data.png\" alt=\"GMB Products Optimization Data Example\" width=\"85%\" \/><\/p>\n<p>As you can see in the image above, on December 8th \u2013 the highest point prior to the GBP optimization \u2013 the business received 6 map views and 36 search views. For background, this business became a client of the Advice Local partner on December 15, 2020. The agency immediately went to work optimizing the business\u2019 Google Business Profile listing on that same day.<\/p>\n<p>On December 19, the map views went up to 35 and on December 20, it went up to 52 map views and 5 search views. The views took a dip during the holiday weeks, which is expected. But since the optimization that started taking place on December 15, both the map and search views have maintained at a higher level.<\/p>\n<p>On January 25 the partner agency added products to the business\u2019 GBP listing, and on January 27 the map views went up to 55 and search views went up to 31. So since products have been added, this GBP listing is now getting more views in both search and maps. On February 26, another high point, the business\u2019 GBP listing received 36 map views and 64 search views. We wanted to share this data to demonstrate to you the importance of having each component of a Google Business Profile listing optimized.<\/p>\n<p>The agency partner isn\u2019t publishing Google Business Profile posts and images on the listing just yet. Using our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/enhanced-google-business-profile-tools\/\">Google Business Profile tool<\/a> they will be starting that in the coming weeks. The map views and search views should start seeing an even higher spike, and also maintaining views at a consistent level once they roll that out. We\u2019ll share this data with you in a couple of months to demonstrate the increase.<\/p>\n<h3>Using Google Business Profile Insights Data to Measure Success<\/h3>\n<p>All of the data we shared with you above is available through Google Business Profile Insights, and it can be extremely powerful in demonstrating to your clients exactly why having you manage their Google Business Profile listing is important. It\u2019s also a great way to demonstrate the value proposition of paying for additional services you offer, such as adding EXIF-data optimized images and Google Business Profile posts.<\/p>\n<p>However, understand that through the current Google Business Profile Insights you can only get access to a quarter\u2019s worth of data (unfortunately).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12524\" src=\"https:\/\/www.advicelocal.com\/images\/gmb-insights-quarter-data-example.png\" alt=\"GMB Insights Quarter Data Example\" width=\"85%\" \/><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-my-business-people-who-viewed-your-business-report-346632\" target=\"_blank\" rel=\"noopener\">Google is rolling out a new view<\/a> which allows for 6 months of data, but this isn\u2019t always enough to really demonstrate success either. And here\u2019s something you may not be aware of \u2013 through our Google Business Profile tool you can get access to 18 months of historical data. Now this is some powerful data you can use to demonstrate long-term success to your clients!<\/p>\n<h3>As a refresher, through our Google Business Profile tool you can:<\/h3>\n<ul>\n<li>Schedule GBP posts<\/li>\n<li>Schedule EXIF-data optimized images<\/li>\n<li>Add, monitor and respond to Google Questions and Answers<\/li>\n<li>Monitor and respond to reviews<\/li>\n<li>Access 18 months of historical insights data<\/li>\n<\/ul>\n<p>In addition, if you are syncing your clients\u2019 Google Business Profile listings in your Advice Local partner dashboard, we have <a href=\"https:\/\/www.advicelocal.com\/blog\/peek-into-our-google-my-business-premium-settings\/\">premium settings<\/a> such as being able to auto-reject public edits, use our <a href=\"https:\/\/www.advicelocal.com\/blog\/world-meet-the-google-authority-score\/\">Google Authority Score<\/a> to see how well your clients\u2019 Google Business Profile listings are performing in Google Maps \u2013 and much more.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=The+Value+of+Optimizing+a+%23GBP+Listing+%E2%80%93+Data+Included+by+%40BernieColeman+%23GoogleBusinessProfile+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/value-of-optimizing-a-gbp-listing-data-included\/' target='_blank'>The Value of Optimizing a #GBP Listing \u2013 Data Included by @BernieColeman #GoogleBusinessProfile #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=The+Value+of+Optimizing+a+%23GBP+Listing+%E2%80%93+Data+Included+by+%40BernieColeman+%23GoogleBusinessProfile+%23SEO&#038;url=https:\/\/www.advicelocal.com\/blog\/value-of-optimizing-a-gbp-listing-data-included\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Are You Ready to Take Google Business Profile Optimization to the Next Level?<\/h2>\n<p>At Advice Local, we\u2019re all about providing superior listing management solutions to our partners. Our Google Business Profile tool is just one example. <a href=\"https:\/\/beta.advicelocal.com\/blog\/schedule-a-demo\/\">Request a demo toda<\/a>y to get a walkthrough of our <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/listing-management-services\/\">listing management services<\/a>, <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/voice-apps-for-small-businesses\/\">voice search tools<\/a>, <a href=\"https:\/\/beta.advicelocal.com\/blog\/products\/enhanced-google-business-profile-tools\/\">GBP tool<\/a> and much more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With competition in Google Maps being so stiff, it\u2019s important that you continually keep a close eye on your clients\u2019 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-my-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value of Optimizing a GBP Listing \u2013 Data Included | Advice Local<\/title>\n<meta name=\"description\" content=\"Dig into GMB Insights data and how this partner increased a client\u2019s search and map views on Google Business Profile. Call (214) 310-1356 to get help today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.advicelocal.com\/blog\/value-of-optimizing-a-gbp-listing-data-included\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of Optimizing a GBP Listing \u2013 Data Included | Advice Local\" \/>\n<meta property=\"og:description\" content=\"Dig into GBP Insights data and how this partner increased a client\u2019s search and map views on Google Business Profile. Call (214) 310-1356 to get help today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.advicelocal.com\/blog\/value-of-optimizing-a-gbp-listing-data-included\/\" \/>\n<meta property=\"og:site_name\" content=\"Advice Local\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/advicelocallistings\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-09T10:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.advicelocal.com\/blog\/wp-content\/uploads\/2022\/05\/optimizing-google-business-profile-data-included-FB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Coleman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Value of Optimizing a #GBP Listing \u2013 Data Included via @Advice_Local\" \/>\n<meta name=\"twitter:description\" content=\"Dig into GBP Insights data and how this partner increased a client\u2019s search and map views on Google Business Profile. 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