{"id":12582,"date":"2021-04-22T12:24:29","date_gmt":"2021-04-22T17:24:29","guid":{"rendered":"https:\/\/www.advicelocal.com\/?p=12582"},"modified":"2021-04-22T12:24:29","modified_gmt":"2021-04-22T17:24:29","slug":"listings-management-services-not-created-equal","status":"publish","type":"post","link":"https:\/\/www.advicelocal.com\/blog\/listings-management-services-not-created-equal\/","title":{"rendered":"All Listings Management Services Are Not Created Equal"},"content":{"rendered":"

If you\u2019ve been paying close enough attention over the last few months, you may have noticed I\u2019ve been walking you through our Advice Local partner dashboard and all the features available. Today, I\u2019m going to dig into our listing management solution<\/a> a bit more.<\/p>\n

\"Local<\/a><\/div>\n

There Is More to Consider Than Price When Choosing a Listing Management Partner<\/h2>\n

While you may think listings management services<\/a> are all the same, and that price is the main factor to consider, I beg to differ. The directories the data is distributed to, the quality of those directories \u2013\u00a0and how the listing management company distributes data can be quite different.<\/p>\n

How Do They Distribute Business Data?<\/h2>\n

At Advice Local we offer a hybrid approach to listing management. Business listings are created and\/or managed manually, completed through a bulk import and\/or created via an API.<\/p>\n

Additionally, we distribute data in real time. Once you enter a business into our system and place the order, a business\u2019 data starts distributing right away. You can actually watch the business\u2019 Visibility Score start increasing immediately. This is a powerful selling point, and enables our partners to start showing results to their customers quickly.<\/p>\n

The Baseline Score is established the first time you run an Online Visibility Report for the business, and will always remain the same. It is the Visibility Score that shows improvement over time.<\/p>\n

\"Advice<\/p>\n

As you can see for the example above, this business\u2019 Baseline Score is 24%. When this screenshot was captured, the business\u2019 Visibility Score was 96%. Since this business\u2019 Yelp listing hadn\u2019t been claimed<\/a> yet, their Visibility Score was a bit lower than it could be.<\/p>\n

Where Do They Distribute the Business\u2019 Data?<\/h2>\n

As mentioned above, the directories the listing management provider submits to is also important. The old school of thought was the more directories a business is listed on, the better<\/em>. However, note that Google<\/a> has actually stated that links from \u201clow-quality directory or bookmark site links\u201d can hurt a business.<\/p>\n

We also share how we select directories<\/a> to be part of our listing management solution. The decision is based on 23 different metrics including domain authority, page rank, backlink trust flow, backlink citation flow and organic traffic.<\/p>\n

Do They Distribute to Premium Sites Like Judy\u2019s Book?<\/h2>\n

We look to directories that have quality characteristics and include features for our listing management partners. Judy\u2019s Book, for example, is a directory where a business can have a free listing. Businesses that are listed through our listing management service get a free premium listing on Judy\u2019s Book<\/a>.<\/p>\n

The premium listings on Judy\u2019s Book do not have ads displayed on them. The premium listings include 1,000 monthly ad impressions, which display on the free listings. All you have to do is log in to the business\u2019 Judy\u2019s Book listing through your partner dashboard to set up the ads.<\/p>\n

Judy\u2019s Book has Voice Profile Technology<\/a> integrated into it. Each business listing on Judy\u2019s Book has Local Business Schema, Review Schema, FAQ Schema and Speakable Schema added automatically.<\/p>\n

Do They Amplify Business Data to Other Directories?<\/h2>\n

Judy\u2019s Book is also considered a Data Amplifier. Other directories and data sources depend on Judy\u2019s Book data to deliver information to their customers. Judy\u2019s Book data is used by more than 50 review sites. Judy\u2019s Book is just one of the amplifier directories included within our listings solution.<\/p>\n

What Other Features Do They Include With Their Solution?<\/h2>\n

I\u2019ve actually shared some key questions to ask<\/a> about your listing management partner, and highlighted a sampling of our included features.<\/p>\n

A few of the features we include for Advice Local platform partners are Yelp public edits<\/a>, distributing to data aggregators<\/a>, GPS mapping apps, Google Business Profile (formerly Google My Business) Sync and auto-rejection of GBP public edits all for free<\/strong>.<\/p>\n

We have another feature which is extremely valuable for businesses, and is available through your partner dashboard. This is Speakable Schema Markup<\/a>, which can be added to the business\u2019 website to help voice assistants understand the business, their products and\/or services.<\/p>\n

<\/div>\n
\n
All #Listings Management Services Are Not Created Equal by @BernieColeman #SEO<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Are You Ready to Shop for a New Listings Management Provider?<\/h2>\n

I\u2019ve taken you on quite the journey today. And there\u2019s much more to Advice Local and listings management than what I have tackled here. Request a demo today<\/a> and get a one-on-one walkthrough of all our listings management features.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve been paying close enough attention over the last few months, you may have noticed I\u2019ve been walking you […]<\/p>\n","protected":false},"author":3,"featured_media":12584,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-12582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listing-management"],"yoast_head":"\nAll Listings Management Services Are Not Created Equal | Advice Local<\/title>\n<meta name=\"description\" content=\"Have you been using a one-size-fits-all approach to listings management? 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